Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 384 | 457 |
| » ad pricing | 17 | 824 |
| » ad selling | 144 | 697 |
| » ad targeting | 187 | 654 |
| » ad technologies & vendors | 209 | 632 |
| » advertainment | 65 | 776 |
| » Advertising | 1 | 840 |
| » affiliate marketing | 5 | 836 |
| » agencies & ad departments | 66 | 775 |
| » alternative marketing | 191 | 650 |
| » Asia/Pacific | 65 | 776 |
| » automotive | 22 | 819 |
| » b2b | 62 | 779 |
| » best practices | 114 | 727 |
| » biz buzz | 409 | 432 |
| » branding | 126 | 715 |
| » broadband | 223 | 618 |
| » campaigns & creatives of note | 73 | 768 |
| » case studies | 13 | 828 |
| » co-op marketing & partnerships | 147 | 694 |
| » consumer packaged goods | 69 | 772 |
| » CRM | 6 | 835 |
| » cross media | 95 | 746 |
| » deep coverage | 2 | 839 |
| » demographics | 142 | 699 |
| » direct marketing | 85 | 756 |
| » domain names | 22 | 819 |
| » don't believe the hype | 35 | 806 |
| » e-commerce | 223 | 618 |
| » email marketing | 41 | 800 |
| » entertainment | 346 | 495 |
| » Europe | 75 | 766 |
| » events | 12 | 829 |
| » finance | 38 | 803 |
| » global | 48 | 793 |
| » healthcare | 11 | 830 |
| » How-to | 1 | 840 |
| » I-PR & business communications | 20 | 821 |
| » instant messaging marketing | 23 | 818 |
| » interviews | 2 | 839 |
| » intrusive formats | 24 | 817 |
| » Latin America | 13 | 828 |
| » legal, government & regulation | 154 | 687 |
| » loyalty & retention | 53 | 788 |
| » major account moves | 26 | 815 |
| » major brands | 230 | 611 |
| » major players news | 564 | 277 |
| » measurement & analytics | 64 | 777 |
| » media convergence | 163 | 678 |
| » minorities | 9 | 832 |
| » mobile marketing | 181 | 660 |
| » multi-channel marketing | 58 | 783 |
| » new and improved | 223 | 618 |
| » nonsense & parodies | 11 | 830 |
| » online ad market | 150 | 691 |
| » pearls of wisdom | 37 | 804 |
| » people | 73 | 768 |
| » personalization | 53 | 788 |
| » political parties & organizations | 28 | 813 |
| » privacy | 51 | 790 |
| » promotions | 29 | 812 |
| » publishing | 217 | 624 |
| » real estate | 5 | 836 |
| » research & stats | 255 | 586 |
| » rich media | 95 | 746 |
| » Sales | 2 | 839 |
| » search engine marketing | 177 | 664 |
| » Segmentation & Markets | 2 | 839 |
| » seniors | 7 | 834 |
| » sex sells | 2 | 839 |
| » signs of doom | 62 | 779 |
| » signs of recovery | 14 | 827 |
| » small business | 21 | 820 |
| » spam & anti-spam | 26 | 815 |
| » Spanish-speaking | 8 | 833 |
| » syndication & RSS | 29 | 812 |
| » technical innovation | 189 | 652 |
| » telecom | 110 | 731 |
| » text ads | 44 | 797 |
| » tools & software | 429 | 412 |
| » top stories | 125 | 716 |
| » travel | 15 | 826 |
| » user experience | 356 | 485 |
| » Verticals & Sector | 1 | 840 |
| » viral marketing & social media | 59 | 782 |
| » weblog marketing | 56 | 785 |
| » women | 22 | 819 |
| » worst practices | 104 | 737 |
| » Youth | 68 | 773 |
Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics
Campaigns of Note:
Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work
CLIO Awards: Best of the 2012 Winners
How Beer Companies [...]
Posted: Monday, May 7th 2012
Top News: Google launches Latitude Leaderboards | Groupon acquires Hyperpublic | Facebook mobile ads
Geo-location:
Google quietly launches Latitude Leaderboards, threatens Foursquare under its breath.
Groupon acquires location services startup Hyperpublic.
Search:
Move over search box, Google’s [...]
Posted: Monday, February 20th 2012
Top News: Top tech toys at CES | American Airlines v travel web | Toshiba's glasses-free 3D TV | CityVille gets 100M users |
CES:
Five technologies to watch for at CES.
With CES raining tablets, some will get flooded out.
CES 2011 photo gallery: the [...]
Posted: Wednesday, January 5th 2011
3DTV Shows 1st Rate Promise
[...]
Posted: Thursday, December 23rd 2010
Holiday Shoppers Take Mobile Barcode Scanning Mainstream
[...]
Posted: Thursday, December 23rd 2010
Digital Agencies Have Yet to Fully Adopt DOOH: Adcentricity
While mainstream ad agencies have digital out-of-home (DOOH) on their radar and are allocating dollars to the medium, digital agencies have not yet adopted or fully understood the medium's capabilities, in a counter-intuitive digital divide, according to DOOH aggregator and strategist Adcentricity.
Digital Agencies, DOOH Networks Unfamiliar with Each Other
Exacerbating the digital divide here is the fact that most network partners are completely unaware of or mostly unfami [...]
Posted: Wednesday, May 5th 2010
Google Throws Retail Inventory into the Local Mix
Google has introduced a new application that lets mobile users search local retailers' inventory to see if a particular item is in stock. Only a handful of stores are participating - Best Buy, Sears, Williams-Sonoma and Pottery Barn among others - but even this limited number adds a new twist to the local search and ad markets.
Essentially users type in the name of a product and the app pulls up the [...]
Posted: Friday, March 12th 2010
Married to RFID, What Can AR Do for Marketers?
Marketers are just beginning to explore what augmented reality can do for their campaign and brands. However new research - along with some speculation - suggests that the promise this technology holds is only just beginning to unfold.
Consider what the technology can do once it is able to recognize the signal of nearby smart tags, the advanced RFID tags. "Initially a way to work around imprecise GPS, smart tags now are used primarily to provide AR data, either to give pinpoint information - [...]
Posted: Thursday, March 4th 2010
Sears Plays Electronic Matchmaker
Sears Holding Company has launched two new online shopping tools designed to match customers with the ideal electronic product - a move that is part of the retailer's March 2009 promise to expand its global online strategy.
The tools, available at tvmatchmaker.com and cameramatchmaker.com, ask customers a series of compatibility questions to find the products best matching their needs and wants. TvMatchM [...]
Posted: Thursday, January 7th 2010
3M's Real-World Privacy Filters Get Virtual Campaign
3M has launched a virtual goods marketing campaign to promote its Privacy Filters product line. It's a serious product and serious subject - filters designed to prevent data theft in public places by making a computer screen impossible to read from the side.
The campaign, though, focuses on the lighthearted with several TMI (" [...]
Posted: Friday, December 18th 2009
Sports Illustrated Bets on the Tablet
In conjunction with the upcoming debut of tablet computers, Sports Illustrated is developing a tablet-friendly new offering that will marry components of the magazine’s print and digital versions.
The move is the latest in a string of efforts by other newspapers and magazines, hard-hard hit by the recession and reader migration to the web, which are looking for new media on which to share their content and attract new advertisers. Last month, Conde Nast [...]
Posted: Friday, December 4th 2009
High-Tech College Students to Spend $6.5M on Gadgets
College students in America are expected to lay out an all-time high $6.5 billion this year on technology items and currently spend an average of 12 hours each day engaged with some type of media, according to (pdf) findings released today from Alloy Media + Marketing's 9th annual College Explorer survey, [...]
Posted: Monday, November 30th 2009
Windows 7: A Top Seller, But Why?
Early indicators show that three weeks since its release, Microsoft's OS Windows 7 has become a best seller. The question is, what part of its ad campaign played a role in that success?
First the stats: On November 2, NPD Group reported that Windows 7 boxed software sales over the first few days of its release were 234% higher than those of its predecessor, Vista, for the same time period.
In another measure, Net Applicatio [...]
Posted: Monday, November 9th 2009
Industry Buzz & Snippets: 11/09/09
Media Strategies:
Murdoch will likely remove sites from Google's index.
Social Media:
Which ad networks did Facebook shut down?
Panel advice: Take deliberate approach to social medi [...]
Posted: Monday, November 9th 2009
Microsoft Yanks Support for Family Guy Special
Microsoft is withdrawing its support for a Family Guy show special that will be airing Nov 8 on the Fox network because the computer giant decided that some of the humor is offensive and edgy and does not fit with the brand image it is trying to project, according to ABC News.
The 30-minute clip, "Family Guy Presen [...]
Posted: Tuesday, October 27th 2009
'Family Guy' Leads Windows 7 Viral Push
Microsoft has recruited the Griffin-family characters from the popular TV show "Family Guy" in an effort to shore up its marketing push for new operating system Windows 7, which is launching today.
While such 'celebrity' endorsements are hardly new, this particular campaign represents a novel twist for online video campaigns. For starters it is not an ad, but a half-hour show, scheduled to run on Nov. 8 without traditional commercials. Instead, "Family Guy Presents: Seth & Alex's Almost Live [...]
Posted: Thursday, October 22nd 2009
Microsoft and Nokia Plan Office Deal
In yet another high-profile deal, Microsoft announced a partnership whereby mobile giant Nokia will now carry Microsoft Office products on its handsets.
For its part, Nokia loses a competitor. Until now, Microsoft's Windows Mobile operating system had the advantage of being the only platform to run Office products.
This gives Microsoft and their planned release of Office 2010 a larger platform to expand across, whi [...]
Posted: Wednesday, August 12th 2009
Industry Buzz & Snippets: 8/12/09
Ad Networks and Analytics:
Who's No. 1 in mobile advertising?
AD network halo stories.
Agencies and Marketing Execs:
Euro RSCG Taps Marian Salzman for PR.
[...]
Posted: Wednesday, August 12th 2009
Google Working on Faster, More Caffeinated Search Engine
Google announced today that it has been working on a faster search engine that will improve results for web developers and power searchers.
Dubbed Caffeine, the new project focuses on next-generation infrastructure and seeks to improve performance in a host of areas including size, indexing speed, accuracy and comprehensiveness. Could this also be seen as a step towards improving access to the Deep Web?
For now though, developers a [...]
Posted: Tuesday, August 11th 2009
Mobile Junkies Hard to Reach with Other Media
The majority of US mobile users who watch mobile video at least once a week spend more time using their mobile device than they do their computer - and represent a unique audience that may not be reachable with other digital media, according to a study from Transpera, conducted by InsightExpress.
The study, which measured consumers' reliance on mobile devices for information, found that 62% of mobil [...]
Posted: Monday, August 3rd 2009