Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 384 | 750 |
| » ad pricing | 17 | 1117 |
| » ad selling | 144 | 990 |
| » ad targeting | 187 | 947 |
| » ad technologies & vendors | 209 | 925 |
| » advertainment | 65 | 1069 |
| » Advertising | 1 | 1133 |
| » affiliate marketing | 5 | 1129 |
| » agencies & ad departments | 66 | 1068 |
| » alternative marketing | 191 | 943 |
| » Asia/Pacific | 65 | 1069 |
| » automotive | 22 | 1112 |
| » b2b | 62 | 1072 |
| » best practices | 114 | 1020 |
| » biz buzz | 409 | 725 |
| » branding | 126 | 1008 |
| » broadband | 223 | 911 |
| » campaigns & creatives of note | 73 | 1061 |
| » case studies | 13 | 1121 |
| » co-op marketing & partnerships | 147 | 987 |
| » consumer packaged goods | 69 | 1065 |
| » CRM | 6 | 1128 |
| » cross media | 95 | 1039 |
| » deep coverage | 2 | 1132 |
| » demographics | 142 | 992 |
| » direct marketing | 85 | 1049 |
| » domain names | 22 | 1112 |
| » don't believe the hype | 35 | 1099 |
| » e-commerce | 223 | 911 |
| » email marketing | 41 | 1093 |
| » entertainment | 346 | 788 |
| » Europe | 75 | 1059 |
| » events | 12 | 1122 |
| » finance | 38 | 1096 |
| » global | 48 | 1086 |
| » healthcare | 11 | 1123 |
| » How-to | 1 | 1133 |
| » I-PR & business communications | 20 | 1114 |
| » instant messaging marketing | 23 | 1111 |
| » interviews | 2 | 1132 |
| » intrusive formats | 24 | 1110 |
| » Latin America | 13 | 1121 |
| » legal, government & regulation | 154 | 980 |
| » loyalty & retention | 53 | 1081 |
| » major account moves | 26 | 1108 |
| » major brands | 230 | 904 |
| » major players news | 564 | 570 |
| » measurement & analytics | 64 | 1070 |
| » media convergence | 163 | 971 |
| » minorities | 9 | 1125 |
| » mobile marketing | 181 | 953 |
| » multi-channel marketing | 58 | 1076 |
| » new and improved | 223 | 911 |
| » nonsense & parodies | 11 | 1123 |
| » online ad market | 150 | 984 |
| » pearls of wisdom | 37 | 1097 |
| » people | 73 | 1061 |
| » personalization | 53 | 1081 |
| » political parties & organizations | 28 | 1106 |
| » privacy | 51 | 1083 |
| » promotions | 29 | 1105 |
| » publishing | 217 | 917 |
| » real estate | 5 | 1129 |
| » research & stats | 255 | 879 |
| » rich media | 95 | 1039 |
| » Sales | 2 | 1132 |
| » Segmentation & Markets | 2 | 1132 |
| » seniors | 7 | 1127 |
| » sex sells | 2 | 1132 |
| » signs of doom | 62 | 1072 |
| » signs of recovery | 14 | 1120 |
| » signs of what's to come | 470 | 664 |
| » small business | 21 | 1113 |
| » spam & anti-spam | 26 | 1108 |
| » Spanish-speaking | 8 | 1126 |
| » syndication & RSS | 29 | 1105 |
| » technical innovation | 189 | 945 |
| » telecom | 110 | 1024 |
| » text ads | 44 | 1090 |
| » tools & software | 429 | 705 |
| » top stories | 125 | 1009 |
| » travel | 15 | 1119 |
| » user experience | 356 | 778 |
| » Verticals & Sector | 1 | 1133 |
| » viral marketing & social media | 59 | 1075 |
| » weblog marketing | 56 | 1078 |
| » women | 22 | 1112 |
| » worst practices | 104 | 1030 |
| » Youth | 68 | 1066 |
Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics
Campaigns of Note:
Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work
CLIO Awards: Best of the 2012 Winners
How Beer Companies [...]
Posted: Monday, May 7th 2012
Top News: Top tech toys at CES | American Airlines v travel web | Toshiba's glasses-free 3D TV | CityVille gets 100M users |
CES:
Five technologies to watch for at CES.
With CES raining tablets, some will get flooded out.
CES 2011 photo gallery: the [...]
Posted: Wednesday, January 5th 2011
3DTV Shows 1st Rate Promise
[...]
Posted: Thursday, December 23rd 2010
Holiday Shoppers Take Mobile Barcode Scanning Mainstream
[...]
Posted: Thursday, December 23rd 2010
Digital Agencies Have Yet to Fully Adopt DOOH: Adcentricity
While mainstream ad agencies have digital out-of-home (DOOH) on their radar and are allocating dollars to the medium, digital agencies have not yet adopted or fully understood the medium's capabilities, in a counter-intuitive digital divide, according to DOOH aggregator and strategist Adcentricity.
Digital Agencies, DOOH Networks Unfamiliar with Each Other
Exacerbating the digital divide here is the fact that most network partners are completely unaware of or mostly unfami [...]
Posted: Wednesday, May 5th 2010
Google Throws Retail Inventory into the Local Mix
Google has introduced a new application that lets mobile users search local retailers' inventory to see if a particular item is in stock. Only a handful of stores are participating - Best Buy, Sears, Williams-Sonoma and Pottery Barn among others - but even this limited number adds a new twist to the local search and ad markets.
Essentially users type in the name of a product and the app pulls up the [...]
Posted: Friday, March 12th 2010
Married to RFID, What Can AR Do for Marketers?
Marketers are just beginning to explore what augmented reality can do for their campaign and brands. However new research - along with some speculation - suggests that the promise this technology holds is only just beginning to unfold.
Consider what the technology can do once it is able to recognize the signal of nearby smart tags, the advanced RFID tags. "Initially a way to work around imprecise GPS, smart tags now are used primarily to provide AR data, either to give pinpoint information - [...]
Posted: Thursday, March 4th 2010
Sears Plays Electronic Matchmaker
Sears Holding Company has launched two new online shopping tools designed to match customers with the ideal electronic product - a move that is part of the retailer's March 2009 promise to expand its global online strategy.
The tools, available at tvmatchmaker.com and cameramatchmaker.com, ask customers a series of compatibility questions to find the products best matching their needs and wants. TvMatchM [...]
Posted: Thursday, January 7th 2010
3M's Real-World Privacy Filters Get Virtual Campaign
3M has launched a virtual goods marketing campaign to promote its Privacy Filters product line. It's a serious product and serious subject - filters designed to prevent data theft in public places by making a computer screen impossible to read from the side.
The campaign, though, focuses on the lighthearted with several TMI (" [...]
Posted: Friday, December 18th 2009
Sports Illustrated Bets on the Tablet
In conjunction with the upcoming debut of tablet computers, Sports Illustrated is developing a tablet-friendly new offering that will marry components of the magazine’s print and digital versions.
The move is the latest in a string of efforts by other newspapers and magazines, hard-hard hit by the recession and reader migration to the web, which are looking for new media on which to share their content and attract new advertisers. Last month, Conde Nast [...]
Posted: Friday, December 4th 2009
Industry Buzz & Snippets: 12/03/09
Ad Industry:
It's synergy time at Razorfish and Digitas.
Social Media:
Google experiments with public domain name system (DNS).
Google Friend Connect competes with Facebook Connect. [...]
Posted: Thursday, December 3rd 2009
Industry Buzz & Snippets: 12/02/09
Online Media:
Google offers publishers limit on free news access.
New AOL gambit could undermine premium content goals.
Ad Metrics:
Under threat, Nielsen accelerates plan to measure online video.
Ad Indu [...]
Posted: Wednesday, December 2nd 2009
High-Tech College Students to Spend $6.5M on Gadgets
College students in America are expected to lay out an all-time high $6.5 billion this year on technology items and currently spend an average of 12 hours each day engaged with some type of media, according to (pdf) findings released today from Alloy Media + Marketing's 9th annual College Explorer survey, [...]
Posted: Monday, November 30th 2009
Industry Buzz & Snippets: 11/17/09
Media Strategies:
Plans for iPods and iPhones to carry advertising that won't turn off.
US consumers less willing to pay for online news.
All eyes on Murdoch as newspapers [...]
Posted: Tuesday, November 17th 2009
Industry Buzz & Snippets: 11/16/09
Online Advertising:
Google trademark policy worries holiday advertisers.
Online Payments:
More ways to avoid cash or plastic at checkout.
Media Strategies:
Comcast [...]
Posted: Monday, November 16th 2009
2010 Olympics Inspires Diverse Digital Campaigns
News organizations have been ramping up for the 2010 Winter Olympics in Vancouver with a host of digital campaigns they hope will inspire more online interest. NBC Universal, for example, is adding a variety of new high-tech and social media features to its main Olympics website - including the debut of DVR-like functionality.
Now, as the February 12 start date nears, other companies - ranging from Samsu [...]
Posted: Wednesday, November 11th 2009
Windows 7: A Top Seller, But Why?
Early indicators show that three weeks since its release, Microsoft's OS Windows 7 has become a best seller. The question is, what part of its ad campaign played a role in that success?
First the stats: On November 2, NPD Group reported that Windows 7 boxed software sales over the first few days of its release were 234% higher than those of its predecessor, Vista, for the same time period.
In another measure, Net Applicatio [...]
Posted: Monday, November 9th 2009
Top Digital Marketing Trends for 2010: Flash, Crowdsourcing, Info-Art
As 2010 fast approaches, digital marketers are gearing up for yet another year of changes that will incorporate both the transformational and the incremental.
From the economy's influence on the burgeoning "do-it-yourself" culture to an increasing reliance on collective wisdom, information-based art, and remote computing, digital experts at Last Exit ( [...]
Posted: Friday, November 6th 2009
Second Life Takes Virtual Goods Corporate
Virtual world Second Life has just introduced a beta designed specifically for businesses that will open up new opportunities for companies to hold virtual meetings and trade virtual goods - especially products based on business collaboration needs.
The new corporate option, "Second Life Enterprise,"Â will enable companies to run the site on their own network behind their own firewall, adding an extra layer of security to encourage such trading and more use in general.
Consumer Di [...]
Posted: Thursday, November 5th 2009
Will TwitterPeek be Darling or Dud?
In what appears to be indicative of Twitter's success and growing popularity, a new gadget has hit the market that has been developed specifically - and solely - for users to send and receive tweets.
TwitterPeek, a $99.95 device with a QWERTY keyboard, color screen and click-scroll wheel offered through Amazon.com, could prove to be the hot selling item for the holiday season. On one hand, it's less expensive than a smartphone upgrade. On the other, it c [...]
Posted: Wednesday, November 4th 2009