Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	21	6
» ad pricing	7	20
» ad targeting	9	18
» ad technologies & vendors	4	23
» advertainment	1	26
» affiliate marketing	1	26
» agencies & ad departments	1	26
» alternative marketing	1	26
» Asia/Pacific	1	26
» automotive	10	17
» b2b	2	25
» biz buzz	5	22
» branding	3	24
» broadband	2	25
» campaigns & creatives of note	1	26
» co-op marketing & partnerships	1	26
» computers & tech	1	26
» consumer packaged goods	2	25
» CRM	1	26
» cross media	4	23
» demographics	1	26
» direct marketing	8	19
» domain names	1	26
» e-commerce	5	22
» email marketing	3	24
» entertainment	2	25
» Europe	1	26
» finance	5	22
» global	1	26
» healthcare	2	25
» Latin America	1	26
» legal, government & regulation	1	26
» major brands	5	22
» major players news	7	20
» media convergence	4	23
» mobile marketing	1	26
» multi-channel marketing	2	25
» new and improved	3	24
» online ad market	21	6
» promotions	1	26
» publishing	17	10
» research & stats	11	16
» rich media	3	24
» search engine marketing	4	23
» signs of doom	1	26
» signs of recovery	1	26
» signs of what's to come	10	17
» small business	1	26
» spam & anti-spam	1	26
» Spanish-speaking	1	26
» technical innovation	1	26
» telecom	2	25
» text ads	5	22
» tools & software	3	24
» top stories	6	21
» travel	1	26
» user experience	2	25
» women	1	26

WaPo Launches Sponsored Apartment Finder Widget

The Washington Post (WaPo) introduced its first ad-supported widget, an apartment finder for DC, Maryland and Virginia. Sponsored by local realty firm The Bozzuto Group, the widget is available on the Washington Post website, at ClearSpring and on Google's content ad network, AdWeek reports  [...]
Posted: Thursday, May 29th 2008

NYT Launches Real Estate Classifieds Program

The New York Times shall work with local papers to cross-promote real estate classifieds, according to a company release. The Real Estate and Great Homes and Destinations portion of NYTimes.com will feature listings from other papers across the country. The NYT will help local papers up-sell classified listings across media, with  [...]
Posted: Friday, February 29th 2008

Scripps Launches Frontdoor Real Estate Site

Scripps Interactive is rolling out its first original production online, real-estate site Frontdoor.com, reports Advertising Age. The site taps into Scripps' storehouse of video content related to housing and other home-related issues, adding value to people searching for a home. The plan appeals to the engagement factor on real estate listings, especially to the young adult audience Scripps hopes to att  [...]
Posted: Thursday, December 13th 2007

TNS: US Ad Spend Grew 0.2% in First Nine Months of '07

Total measured advertising expenditures in the first nine months of 2007 inched upward just 0.2 percent year over year, reaching $108.2 billion, according to TNS Media Intelligence, reports MarketingCharts. Total measured spending in the third quarter was up 1.3 percent 3Q06, reversing declines in the first half of th  [...]
Posted: Wednesday, December 12th 2007

Zillow Finds Newspaper Partners for Real Estate Ads

Online home value snoop site Zillow.com has partnered with 282 newspapers to run real estate ads online, reports Reuters. Zillow will host ads from local advertisers who place them in the papers' print and online versions. Ads will tout home listings and open house announcements. Zillow asserts 70 percent of its 4 million mo  [...]
Posted: Tuesday, November 13th 2007

Despite FTC Flak, Forbes Experiments with Lead Gen

Though online lead generation's suffered some bad press -- with some companies in the sector tempting consumers with empty promises of free iPods -- publishers aren't turning their backs on the tactic just yet. Forbes.com signed a deal with lead gen service   [...]
Posted: Thursday, November 1st 2007

Mortgage Crisis Could Spell Disaster for Online Ad Market

The current mortgage crunch hitting the stock market could have implications for the online advertising market as well. According to Media Biz, the fourth-biggest spender of online advertising for the month of July was the now-troubled mortgage lender Countrywide Financial, which Nielsen//NetRatings says spent $34.8 million. The top online advertising buyer for July   [...]
Posted: Monday, August 20th 2007

Zillow Adds Own Ad System, More Web 2.0 Features

Real estate site Zillow.com this week launched "EZ Ads," a do-it-yourself system that allows users to create an ad and purchase space locally, by geography or ZIP code, reports MediaPost. Another new addition is a question-and-answer function similar to Yahoo Answers, along with a digg-l  [...]
Posted: Wednesday, April 4th 2007

Billboard Ads Dot Microsoft's New Virtual Earth 3D

Microsoft has introduced a new dimension to online mapping with a web-based application that combines mapping, local search, virtual reality - and online advertising - in the process granting an edge to Microsoft against mapping rivals Google, Yahoo and AOL. Microsofts unveiled Virtual Earth 3D, part of Microsoft's Windows Live Search, on Monday, allowing users to soar above 15 U.S. cities and between buildings,   [...]
Posted: Tuesday, November 7th 2006

New Yahoo Classifieds Unit Taps Newspaper Exec

Hoping to boost its listings business, Yahoo has selected former Knight-Ridder exec Hilary Schneider to head the company's new Marketplaces division. Schneider will lead the newly formed unit, which will include autos, classifieds, HotJobs, personals, real estate, shopping and auctions, travel and Yellow Pages, according to MediaPost. The hiring of Schneider, who starts Monday, is   [...]
Posted: Friday, September 15th 2006

Local Online Ad Growth Robust, Search to Double

Local online advertising will increase 32 percent in 2007, reaching $7.7 billion, according to a research firm. The fastest-growing local online ad category will remain paid search, almost doubling to $1.8 billion and constituting nearly a quarter of local online ad spend, according to Borrell Associates, writes MediaPost. Local email spend is forecast to grow 54 percent, to $233 m  [...]
Posted: Thursday, September 7th 2006

Real Estate Agents Slowly Moving Ad Spend Online

Real estate agents are spending more money on advertising, and more of it online, according to a new report from Classified Intelligence. The study points to a continued movement away from traditional print media and newspaper classifieds toward online free listing sites such as   [...]
Posted: Thursday, August 31st 2006

Zillow.com Receives $25MM in Financing

Real estate site Zillow.com announced a $25 million Series B round of financing led by investment fund PAR Capital Management, which joined previous investors Benchmark Capital and Technology Crossover Ventures (TCV). Seattle-based Zillow launched its beta site in February 2006. It   [...]
Posted: Tuesday, July 25th 2006

Online to Surpass Newspapers in Real Estate Advertising

Online real estate ad spending will reach $1.719 billion this year, accounting for some 15 percent of the projected $11.698 billion in total real estate ad spending, writes MediaPost, citing a new report by Borrell Associates. That proportion is expected to more than double by 2010, reaching 32 percent, with online real estate ad spend totaling $3.068 billion while total real estate ad spend d  [...]
Posted: Friday, June 30th 2006

Newspaper Online Advertising Up 35 Percent in Q1

Online advertising revenue for newspaper websites in the first quarter totaled $613 million, 34.9 percent more than the year-ago period, according to preliminary estimates from the Newspaper Association of America (  [...]
Posted: Monday, June 5th 2006

Borrell: Local Online Ad Spend to Reach $5.8 Billion

Spending on local online advertising totaled $4.8 billion in 2005 - 78 percent more than 2004's $2.7 billion - and will increase 21 percent in 2006 to reach $5.8 billion, according to a new report, "What Local Web Sites Earn: 2006 Survey," by Borrell Associates, MediaPost writes. "Last year's growth spurt was reminiscent of that seen at the heigh  [...]
Posted: Thursday, April 20th 2006

New Sites Could Shake Up Real Estate Biz

Two new real estate websites are starting to offer services that could change the way real estate is bought and sold, writes the New York Times. Just-launched Zillow.com helps homebuyers and sellers obtain detailed sales data that real estate agents typically do not display in the public multiple listing service. Last week, a smaller site, Redfin.com, introduced a  [...]
Posted: Wednesday, February 8th 2006

TV Stations' Website Revs Doubled in 2005

Online advertising revenue for local TV websites was an estimated $283 million in 2005, twice as much as in 2004 - and is expected to again increase, by 39 percent, in 2006 - according to a new Television Bureau of Advertising survey conducted by Borrell Associates, writes MediaWeek. Considering their strength in delivering online video content, local TV station websites are poised to make s  [...]
Posted: Thursday, January 12th 2006

Keyword Price Declines Persist

Keyword prices fell to an average of $1.43 last month, or 16 percent less than the $1.70 average in December 2004, writes MediaPost, citing data the Fathom Online keyword price index. The greatest year-over-year declines in keyword prices were for the consumer services (35 percent, to $0.89) a  [...]
Posted: Monday, January 9th 2006

Interactivity of Newspaper Online Classifieds Found Wanting

Newspapers are missing an opportunity to use audio, video and other interactive media technologies according to a University of Missouri study of the automotive, employment and real estate classifieds at 24 newspapers of various sizes with an online presence, examining their interactive and rich media features, reports ClickZ. Though many newspapers have increased interactive and rich media features on their sites, "they appear to have  [...]
Posted: Friday, October 14th 2005