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Keyword Price Declines Persist

Keyword prices fell to an average of $1.43 last month, or 16 percent less than the $1.70 average in December 2004, writes MediaPost, citing data the Fathom Online keyword price index. The greatest year-over-year declines in keyword prices were for the consumer services (35 percent, to $0.89) a  [...]
Posted: Monday, January 9th 2006

Online Adspend on Real Estate to Reach $1.8 Billion

Online lead generators and aggregators will rake in half of the estimated $1.8 billion that will be spent on online advertising related to real estate this year, with the likes of Realtor.com and IAC/InterActive Corp.'s RealEstate.com typically getting between $8 and $15 per lead, writes MediaPost, citing a new advertising research report issued this week by Borrell Associates. Search engines  [...]
Posted: Friday, July 29th 2005

Real Estate Online Adspend to Grow by More than Half in 2005

Borrell Associates estimates that real estate ad spending on the internet alone will grow to about $1.8 billion in 2005. That will comprise about one in six ad dollars spent on real estate advertising. Online real estate ad share is estimated to grow by more than half, from 10.3 percent in 2004 to 15.9 percent this year. Borrell even pegged 2009 as the year in which real estate firms would be spending more online than on n  [...]
Posted: Monday, June 13th 2005

Domain Transactions Showing Stiff Returns

Domain name market firm Zetetic released a study last week indicating that domain names are selling briskly and at sometimes at heady prices. A review of 8,000 transactions since 1996 showed that the average domain name returned almost four times the original purchase price after an average of 12.5 months. When asked whether a market trend could be determined for the present, Zetetic's chief Keith Pieper told MarketingVOX "I think the market has come down to realistic resale levels and the buyin  [...]
Posted: Wednesday, June 1st 2005

Borrell: Real Estate Is Major Net Ad Growth Engine

Borrell Associates told MediaPost that it predicts real estate online advertising spending will increase 55 percent in 2005 to $1.8 billion. Borrell believes that online spending across categories will grow to $11.2 billion, putting the real estate share at about 16 percent at the end of this year, compared to only about 10 percent at the end of 2004. Sticking its figurative n  [...]
Posted: Thursday, May 19th 2005

Papers Might Lose Billions in Classifieds to Online

Newspapers will likely be losing billions of dollars in classified ad revenue to non-newspaper online classified ad sites by 2007, according to McKinsey & Co. execs who addressed the Newspaper Association of America's annual conference, reports AdAge. Luis Ubinas and Jochen Heck said the proliferation of sites such as monster.com, realestate.com and craigslist.com is undermining newspapers' hold on classifieds. They warned that   [...]
Posted: Friday, April 22nd 2005

Craig's List Takes on World

Poynter Online points out that online classifieds giant Craig's List expanded into a total of 92 cities, including new urban territories Brisbane, Brussels, Berlin and Des Moines (no, seriously).   [...]
Posted: Monday, January 31st 2005

Cross-Media Adspend Articulated

eMarketer took data from AdAge, TNS Media Intelligence/CMR, Yellow Pages, and Deutsche Bank to create a nifty chart laying out the spending different product categories put against various media in 2003. eMarketer's report states that the increased spending in rich media advertising online, coupled with increased penetration of broadband connections will make for lots of internet adspend growth, particularly when combined with an increa  [...]
Posted: Thursday, December 9th 2004

Real Estate Ad Dollars Shifting Online

MediaPost: Internet Looks to Garner More Newspaper Ad Revenue Real Estate ad revenues look to be shifting from print to online, although the process has only just started. One of the key drivers is the tendency for online ad opportunities to be priced per lead, typically a much more efficient way to buy exposure than paying for listings. Publishers of internet directories turned to per-lead pricing when their inventory went   [...]
Posted: Friday, October 1st 2004