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- Showing 1 - 7 of 7
Experienced Real Estate Agents Spend More on Listings
Real estate agents with 5+ years of experience represent higher-priced listings and spend more marketing cash on those properties -- $864 per listing -- says a VHT survey of agents' and brokers' allocation of marketing dollars for print, TV, direct mail and online, MarketingCharts reports.
Respondents with less than f [...]
Posted: Friday, June 13th 2008
Zillow Finds Newspaper Partners for Real Estate Ads
Online home value snoop site Zillow.com has partnered with 282 newspapers to run real estate ads online, reports Reuters.
Zillow will host ads from local advertisers who place them in the papers' print and online versions. Ads will tout home listings and open house announcements.
Zillow asserts 70 percent of its 4 million mo [...]
Posted: Tuesday, November 13th 2007
Real Estate Agents Slowly Moving Ad Spend Online
Real estate agents are spending more money on advertising, and more of it online, according to a new report from Classified Intelligence.
The study points to a continued movement away from traditional print media and newspaper classifieds toward online free listing sites such as [...]
Posted: Thursday, August 31st 2006
Yahoo Targets Local Real Estate Market
With both the US housing market and their rank in real estate searches slumping, Yahoo has revamped its real estate site and ad unit to include partnerships with Prudential and Zillow in hopes of gaining local market share.
Some of the new features of Yahoo's real estate portal include US home valuations (made available throu [...]
Posted: Wednesday, August 30th 2006
Yahoo Moves Closer to Hollywood
The LA Times reports Yahoo signed a lease to take over the old Metro-Goldwin-Mayer headquarters, bringing Yahoo's entertainment division firmly into the sphere of Hollywood's influence and culture. Already headed by a Hollywood executive, Yahoo has been consistently moving closer to entertainment circles and the creation of original content. Its new Yahoo Media Group will be run by a former TV [...]
Posted: Tuesday, February 8th 2005
Cross-Media Adspend Articulated
eMarketer took data from AdAge, TNS Media Intelligence/CMR, Yellow Pages, and Deutsche Bank to create a nifty chart laying out the spending different product categories put against various media in 2003. eMarketer's report states that the increased spending in rich media advertising online, coupled with increased penetration of broadband connections will make for lots of internet adspend growth, particularly when combined with an increa [...]
Posted: Thursday, December 9th 2004
Real Estate Ad Dollars Shifting Online
MediaPost: Internet Looks to Garner More Newspaper Ad Revenue
Real Estate ad revenues look to be shifting from print to online, although the process has only just started. One of the key drivers is the tendency for online ad opportunities to be priced per lead, typically a much more efficient way to buy exposure than paying for listings. Publishers of internet directories turned to per-lead pricing when their inventory went [...]
Posted: Friday, October 1st 2004
- Showing 1 - 7 of 7