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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » worst practices | 1 | 43 |
Top Industry News for 7-09-10: Advertisers give new ways to opt out of targeted ads
Ad Targeting:
Advertisers offer new way to opt out of targeted online ads.
Social Media:
Facebook buys provider of user-generated travel guides.
Online Ad Market:
iPhone [...]
Posted: Friday, July 9th 2010
Industry Buzz & Snippets: 02/09/10
Analytics:
6 personas that Google Analytics can't track.
Ad Targeting:
Yahoo aims for more ad dollars from quick service restaurant [...]
Posted: Tuesday, February 9th 2010
Vertical Ad Networks Take Root, Grow
Recent statistics and funding projects are a continued testament to the strong momentum of vertical ad networks' industry-specific approach to placing and distributing ads.
According to Adify's Vertical Gauge for Q3, released at the end of last month, brand advertising CPMs for various verticals continue to rebound from their depressed state in early 2009. Food CPMs are up 91% from the previous quarter, nearly doubling the category's [...]
Posted: Thursday, December 3rd 2009
Industry Buzz & Snippets: 11/11/09
Online Ads:
Online ads are booming, if they're attached to a video.
Media Strategies:
Murdoch bets on survival without Google.
Google [...]
Posted: Wednesday, November 11th 2009
New Google Ads Take Aim at Mortgage Lead Gen
A new Google AdWords feature now enables users to compare multiple offers or quotes from mortgage companies, a development that is certain to cause dismay among lead-generation companies in the home-financing space.
But the new feature, "Comparison Ads," which was rolled out in the mortgage industry last week and will likely be rolled out in other verticals in the future, could hold both promise and peri [...]
Posted: Tuesday, November 3rd 2009
Online Classifieds Use Doubles in 4 Years, Eat Newspapers' Profit
A study by the Pew Research Center's Internet & American Life Project finds that nearly half (49%) of global online adults used online classified ads at some point -- compared to 2005, when 22% of online adults had used them.
On any given day, one-tenth of online users (9%) visit an online classified site, up from 4% in '05.
[...]
Posted: Wednesday, May 27th 2009
Search Ads Push Inauguration Revelers to DC Rental Sites
Andrew Pearson is in the lucrative business of creating website marketplaces for temporary rentals for big events -- and with the inauguration, he hit the big money.
Some three million people were expected to swarm the streets of Washington, DC on the day of President Obama's inauguration ceremony, and with only 90,000 hotel rooms, the event was expected to overwhelm the capitol's hospitality industry.
To ease the load, Pearson and partners created [...]
Posted: Wednesday, January 21st 2009
DoorFly Reverses the Online Home-Promoting Process
Performance First, Inc. has launched Doorfly.com, an online market where buyers describe what they want -- and agents pander for their business.
Agents are encouraged to "[showcase] their knowledge, experience and expertise and [offer] an incentive rebate from their commission at closing to the home buyers. Home buyers then compare offerings and choose the agent that they feel best meets their needs," the company stated.
A recent survey found that seasoned [...]
Posted: Wednesday, June 25th 2008
Trulia Launches Self-Serve Ad, Listings Platform
Real estate site Trulia has launched Trulia Pro, where property agents can create and promote online listings with ease.
Property promotion options include search or display advertising. Ads can be targeted against keywords or zip-code searches. "Standard" units bring clickers to a Trulia profile page; "Spotlight Ads" feature an agent's picture and a link to their website.
Realtors can also manage budgets f [...]
Posted: Thursday, June 19th 2008
NYT Launches Real Estate Classifieds Program
The New York Times shall work with local papers to cross-promote real estate classifieds, according to a company release.
The Real Estate and Great Homes and Destinations portion of NYTimes.com will feature listings from other papers across the country. The NYT will help local papers up-sell classified listings across media, with [...]
Posted: Friday, February 29th 2008
Celebrities, Mortgage Rates, Tax Rebates Top Fastest-Moving US Search Terms
With the unexpected death of movie star Heath Ledger last week, US internet users flocked to the web for the latest news.
The search term "heath ledger" was the fastest-moving search term by US internet users across all engines for the week ended January 26, according to Hitwise, writes MarketingCharts.
"Ledger" was th [...]
Posted: Monday, February 4th 2008
Scripps Launches Frontdoor Real Estate Site
Scripps Interactive is rolling out its first original production online, real-estate site Frontdoor.com, reports Advertising Age.
The site taps into Scripps' storehouse of video content related to housing and other home-related issues, adding value to people searching for a home.
The plan appeals to the engagement factor on real estate listings, especially to the young adult audience Scripps hopes to att [...]
Posted: Thursday, December 13th 2007
TNS: US Ad Spend Grew 0.2% in First Nine Months of '07
Total measured advertising expenditures in the first nine months of 2007 inched upward just 0.2 percent year over year, reaching $108.2 billion, according to TNS Media Intelligence, reports MarketingCharts.
Total measured spending in the third quarter was up 1.3 percent 3Q06, reversing declines in the first half of th [...]
Posted: Wednesday, December 12th 2007
Zillow Finds Newspaper Partners for Real Estate Ads
Online home value snoop site Zillow.com has partnered with 282 newspapers to run real estate ads online, reports Reuters.
Zillow will host ads from local advertisers who place them in the papers' print and online versions. Ads will tout home listings and open house announcements.
Zillow asserts 70 percent of its 4 million mo [...]
Posted: Tuesday, November 13th 2007
Real Estate Ad Budgets Stretched Thin Over Copious Media Choices
With a soft housing market and tight budgets, US real estate agents and brokers face tougher choices when they divvy up ad dollars, especially when media choices have proliferated, according to a new study of real estate ad spend trends, writes sister site MarketingCharts.
47 percent of realtors surveyed said they spend more for advertising and marketing t [...]
Posted: Tuesday, October 30th 2007
Mortgage Crisis May Mean Fewer Dancing Aliens
Suggesting there's a bright side to everything in life, LowerMyBills.com is lowering its ad budget due to the current mortgage crunch, according to the New York Times.
LowerMyBills' notorious online ad banners feature [...]
Posted: Monday, August 27th 2007
Indy Real Estate Brokers Find Financial Boon in YouTube Format
Some brokers and landlords are taking advantage of the video upload site to conduct walking tours of homes.
Wired reports on firms like RentThisJoint and reelProperties, which have begun videotaping rentals or homes for sale in order to give property seekers a real sense of environment.
"I was inspired while watching VH1's Pop-Up Video and MTV's Cribs," said Michael Hoy of reelProperti [...]
Posted: Thursday, August 23rd 2007
Mortgage Crisis Could Spell Disaster for Online Ad Market
The current mortgage crunch hitting the stock market could have implications for the online advertising market as well.
According to Media Biz, the fourth-biggest spender of online advertising for the month of July was the now-troubled mortgage lender Countrywide Financial, which Nielsen//NetRatings says spent $34.8 million. The top online advertising buyer for July [...]
Posted: Monday, August 20th 2007
Zillow Adds Own Ad System, More Web 2.0 Features
Real estate site Zillow.com this week launched "EZ Ads," a do-it-yourself system that allows users to create an ad and purchase space locally, by geography or ZIP code, reports MediaPost.
Another new addition is a question-and-answer function similar to Yahoo Answers, along with a digg-l [...]
Posted: Wednesday, April 4th 2007
New Yahoo Classifieds Unit Taps Newspaper Exec
Hoping to boost its listings business, Yahoo has selected former Knight-Ridder exec Hilary Schneider to head the company's new Marketplaces division.
Schneider will lead the newly formed unit, which will include autos, classifieds, HotJobs, personals, real estate, shopping and auctions, travel and Yellow Pages, according to MediaPost. The hiring of Schneider, who starts Monday, is [...]
Posted: Friday, September 15th 2006