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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 16 of 16
Real Estate Apps Give Agents New Ad Option
Recently-released apps for real estate agents, developed by Visionary Apps, have tweaked this model to give agents an overt way to advertise their services and mine for prospective leads while not disrupting the user experience - at least not too much.
The apps - Complete Foreclosures and Complete Homes - list homes for sale nationwide. The Complete Foreclosures app has proven to be popular, making into Apple’s top ten business apps. It lets [...]
Posted: Thursday, March 25th 2010
Industry Buzz & Snippets: 02/09/10
Analytics:
6 personas that Google Analytics can't track.
Ad Targeting:
Yahoo aims for more ad dollars from quick service restaurant [...]
Posted: Tuesday, February 9th 2010
LoopNet Introduces an App for Commercial Real Estate
Commercial real estate information provider LoopNet is distilling its database of property specs, prices and rental information into a new mobile app – one of the few such industry developments on the market.
Agents have a number of filters to find inforation on the app i [...]
Posted: Wednesday, January 20th 2010
Vertical Ad Networks Take Root, Grow
Recent statistics and funding projects are a continued testament to the strong momentum of vertical ad networks' industry-specific approach to placing and distributing ads.
According to Adify's Vertical Gauge for Q3, released at the end of last month, brand advertising CPMs for various verticals continue to rebound from their depressed state in early 2009. Food CPMs are up 91% from the previous quarter, nearly doubling the category's [...]
Posted: Thursday, December 3rd 2009
Industry Buzz & Snippets: 11/11/09
Online Ads:
Online ads are booming, if they're attached to a video.
Media Strategies:
Murdoch bets on survival without Google.
Google [...]
Posted: Wednesday, November 11th 2009
New Google Ads Take Aim at Mortgage Lead Gen
A new Google AdWords feature now enables users to compare multiple offers or quotes from mortgage companies, a development that is certain to cause dismay among lead-generation companies in the home-financing space.
But the new feature, "Comparison Ads," which was rolled out in the mortgage industry last week and will likely be rolled out in other verticals in the future, could hold both promise and peri [...]
Posted: Tuesday, November 3rd 2009
Online Classifieds Use Doubles in 4 Years, Eat Newspapers' Profit
A study by the Pew Research Center's Internet & American Life Project finds that nearly half (49%) of global online adults used online classified ads at some point -- compared to 2005, when 22% of online adults had used them.
On any given day, one-tenth of online users (9%) visit an online classified site, up from 4% in '05.
[...]
Posted: Wednesday, May 27th 2009
Trulia Launches Self-Serve Ad, Listings Platform
Real estate site Trulia has launched Trulia Pro, where property agents can create and promote online listings with ease.
Property promotion options include search or display advertising. Ads can be targeted against keywords or zip-code searches. "Standard" units bring clickers to a Trulia profile page; "Spotlight Ads" feature an agent's picture and a link to their website.
Realtors can also manage budgets f [...]
Posted: Thursday, June 19th 2008
StreetAdvisor Gets Facelift, Adds 'Run-of-Street' Advertising
With a host of new features, StreetAdvisor is making it easier for renters and buyers to make educated decisions about where they could live.
The overhaul enables users to review where they live in the same way as Amazon or travel review sites do, by writing about details such as traffic, noise levels and public services.
The site also added a new type of ad called Stre [...]
Posted: Wednesday, August 1st 2007
Zillow Adds Own Ad System, More Web 2.0 Features
Real estate site Zillow.com this week launched "EZ Ads," a do-it-yourself system that allows users to create an ad and purchase space locally, by geography or ZIP code, reports MediaPost.
Another new addition is a question-and-answer function similar to Yahoo Answers, along with a digg-l [...]
Posted: Wednesday, April 4th 2007
Features Galore for Ask.com in 2007
Ask.com announced plans to fit financial services and real estate data into its AskCity - as well as the launch of Ask X, an AJAX-powered search site with dynamic features.
Putting data from LendingTree.com and CitySearch into AskCity is part of a deliberate plan to use Ask.com as "glue" fo [...]
Posted: Thursday, December 21st 2006
Billboard Ads Dot Microsoft's New Virtual Earth 3D
Microsoft has introduced a new dimension to online mapping with a web-based application that combines mapping, local search, virtual reality - and online advertising - in the process granting an edge to Microsoft against mapping rivals Google, Yahoo and AOL.
Microsofts unveiled Virtual Earth 3D, part of Microsoft's Windows Live Search, on Monday, allowing users to soar above 15 U.S. cities and between buildings, [...]
Posted: Tuesday, November 7th 2006
Bluetooth Ad Video Beckons Philly Commuters
Philadelphia's first-ever Bluecasting advertising initiative is joint effort of TH Properties (THP), a privately held homebuilder in the Delaware Valley, and out-of-home advertising company Titan Worldwide.
In a month-long campaign for THP set in Philadelphia's popular Suburban Station, some of Titan Worldwide's 76 poster panels there have been equipped with Bluetooth technology, becoming interactiv [...]
Posted: Friday, September 29th 2006
Interactivity of Newspaper Online Classifieds Found Wanting
Newspapers are missing an opportunity to use audio, video and other interactive media technologies according to a University of Missouri study of the automotive, employment and real estate classifieds at 24 newspapers of various sizes with an online presence, examining their interactive and rich media features, reports ClickZ. Though many newspapers have increased interactive and rich media features on their sites, "they appear to have [...]
Posted: Friday, October 14th 2005
FTC Tentatively Defines Spyware, Puts Firms on Notice for Deception, Omission
After convening its Spyware Workshop, the Federal Trade Commission staff put together a summary report [in PDF format] indicating their own perceptions of spyware, adware and what sorts of behavior may warrant regulation and enforcement. The 62-page document discusses at length the differences between adware and spyware, coming to the conclusion that spyware can be reasonably defined as "software that aids in gathering information [...]
Posted: Tuesday, March 8th 2005
Craig's List Takes on World
Poynter Online points out that online classifieds giant Craig's List expanded into a total of 92 cities, including new urban territories Brisbane, Brussels, Berlin and Des Moines (no, seriously).
[...]
Posted: Monday, January 31st 2005
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