Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 7 | 4 |
| » ad pricing | 2 | 9 |
| » ad selling | 4 | 7 |
| » ad targeting | 4 | 7 |
| » ad technologies & vendors | 2 | 9 |
| » advertainment | 3 | 8 |
| » agencies & ad departments | 2 | 9 |
| » alternative marketing | 2 | 9 |
| » Asia/Pacific | 1 | 10 |
| » automotive | 2 | 9 |
| » b2b | 1 | 10 |
| » best practices | 2 | 9 |
| » biz buzz | 3 | 8 |
| » branding | 2 | 9 |
| » broadband | 2 | 9 |
| » campaigns & creatives of note | 3 | 8 |
| » co-op marketing & partnerships | 1 | 10 |
| » computers & tech | 2 | 9 |
| » consumer packaged goods | 1 | 10 |
| » cross media | 5 | 6 |
| » demographics | 2 | 9 |
| » direct marketing | 3 | 8 |
| » don't believe the hype | 2 | 9 |
| » e-commerce | 3 | 8 |
| » email marketing | 1 | 10 |
| » entertainment | 1 | 10 |
| » Europe | 1 | 10 |
| » finance | 1 | 10 |
| » global | 1 | 10 |
| » healthcare | 1 | 10 |
| » major brands | 3 | 8 |
| » major players news | 3 | 8 |
| » mobile marketing | 1 | 10 |
| » multi-channel marketing | 3 | 8 |
| » new and improved | 2 | 9 |
| » online ad market | 6 | 5 |
| » promotions | 1 | 10 |
| » publishing | 5 | 6 |
| » research & stats | 2 | 9 |
| » rich media | 2 | 9 |
| » search engine marketing | 2 | 9 |
| » signs of recovery | 1 | 10 |
| » signs of what's to come | 5 | 6 |
| » small business | 2 | 9 |
| » technical innovation | 1 | 10 |
| » telecom | 2 | 9 |
| » text ads | 1 | 10 |
| » tools & software | 1 | 10 |
| » top stories | 2 | 9 |
| » user experience | 3 | 8 |
| » viral marketing & social media | 2 | 9 |
| » worst practices | 1 | 10 |
| » Youth | 1 | 10 |
- Showing 1 - 11 of 11
Industry Buzz & Snippets: 11/11/09
Online Ads:
Online ads are booming, if they're attached to a video.
Media Strategies:
Murdoch bets on survival without Google.
Google [...]
Posted: Wednesday, November 11th 2009
Experienced Real Estate Agents Spend More on Listings
Real estate agents with 5+ years of experience represent higher-priced listings and spend more marketing cash on those properties -- $864 per listing -- says a VHT survey of agents' and brokers' allocation of marketing dollars for print, TV, direct mail and online, MarketingCharts reports.
Respondents with less than f [...]
Posted: Friday, June 13th 2008
Indy Real Estate Brokers Find Financial Boon in YouTube Format
Some brokers and landlords are taking advantage of the video upload site to conduct walking tours of homes.
Wired reports on firms like RentThisJoint and reelProperties, which have begun videotaping rentals or homes for sale in order to give property seekers a real sense of environment.
"I was inspired while watching VH1's Pop-Up Video and MTV's Cribs," said Michael Hoy of reelProperti [...]
Posted: Thursday, August 23rd 2007
Webisodes Create Buzz for Real Estate
To create a more emotional and hopefully powerful connection with the online audience, builders and real estate developers are creating viral webisodes that feature the buildings themselves as starring characters, the reports the Chicago Tribune(via DailyFix).
Cressey Developers, based in Vancouver, has created [...]
Posted: Wednesday, February 14th 2007
Billboard Ads Dot Microsoft's New Virtual Earth 3D
Microsoft has introduced a new dimension to online mapping with a web-based application that combines mapping, local search, virtual reality - and online advertising - in the process granting an edge to Microsoft against mapping rivals Google, Yahoo and AOL.
Microsofts unveiled Virtual Earth 3D, part of Microsoft's Windows Live Search, on Monday, allowing users to soar above 15 U.S. cities and between buildings, [...]
Posted: Tuesday, November 7th 2006
Yahoo Targets Local Real Estate Market
With both the US housing market and their rank in real estate searches slumping, Yahoo has revamped its real estate site and ad unit to include partnerships with Prudential and Zillow in hopes of gaining local market share.
Some of the new features of Yahoo's real estate portal include US home valuations (made available throu [...]
Posted: Wednesday, August 30th 2006
Borrell: Local Online Ad Spend to Reach $5.8 Billion
Spending on local online advertising totaled $4.8 billion in 2005 - 78 percent more than 2004's $2.7 billion - and will increase 21 percent in 2006 to reach $5.8 billion, according to a new report, "What Local Web Sites Earn: 2006 Survey," by Borrell Associates, MediaPost writes. "Last year's growth spurt was reminiscent of that seen at the heigh [...]
Posted: Thursday, April 20th 2006
Yahoo, Google, eBay Seek Classified Business Relationship
Google and Yahoo are reportedly vying for the affections of "old" media - specifically Trader Classified Media, the owner of 575 print titles, ranging from Canada's Auto Trader magazine to Buy & Sell Chinese in the U.S. - regarding the possibility of a business relationship, writes the U.K.'s Sunday Times (via paidcontent). EBay, in turn, may be tryi [...]
Posted: Monday, August 22nd 2005
Yahoo Moves Closer to Hollywood
The LA Times reports Yahoo signed a lease to take over the old Metro-Goldwin-Mayer headquarters, bringing Yahoo's entertainment division firmly into the sphere of Hollywood's influence and culture. Already headed by a Hollywood executive, Yahoo has been consistently moving closer to entertainment circles and the creation of original content. Its new Yahoo Media Group will be run by a former TV [...]
Posted: Tuesday, February 8th 2005
Cross-Media Adspend Articulated
eMarketer took data from AdAge, TNS Media Intelligence/CMR, Yellow Pages, and Deutsche Bank to create a nifty chart laying out the spending different product categories put against various media in 2003. eMarketer's report states that the increased spending in rich media advertising online, coupled with increased penetration of broadband connections will make for lots of internet adspend growth, particularly when combined with an increa [...]
Posted: Thursday, December 9th 2004
Real Estate Ad Dollars Shifting Online
MediaPost: Internet Looks to Garner More Newspaper Ad Revenue
Real Estate ad revenues look to be shifting from print to online, although the process has only just started. One of the key drivers is the tendency for online ad opportunities to be priced per lead, typically a much more efficient way to buy exposure than paying for listings. Publishers of internet directories turned to per-lead pricing when their inventory went [...]
Posted: Friday, October 1st 2004
- Showing 1 - 11 of 11