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Industry Buzz & Snippets: 1/24/08

Biz Buzz: BusinessWeek hopes aggregation and video will save its business model. eBay CEO Meg Whitman will soon announce retirement. Despite initial denials about her departure, reports were later   [...]

Zillow Leads Charge for New Real Estate Listings Standards

Online listings of for-sale real estate now have a standard format that can be broadly adopted, reports ClickZ. The standardized listings were created by Zillow, Yahoo Real Estate and Trulia as a way to make the user experience better so that users know what they can expect. The listings will include a standa  [...]

Scripps Launches Frontdoor Real Estate Site

Scripps Interactive is rolling out its first original production online, real-estate site Frontdoor.com, reports Advertising Age. The site taps into Scripps' storehouse of video content related to housing and other home-related issues, adding value to people searching for a home. The plan appeals to the engagement factor on real estate listings, especially to the young adult audience Scripps hopes to att  [...]

Zillow Finds Newspaper Partners for Real Estate Ads

Online home value snoop site Zillow.com has partnered with 282 newspapers to run real estate ads online, reports Reuters. Zillow will host ads from local advertisers who place them in the papers' print and online versions. Ads will tout home listings and open house announcements. Zillow asserts 70 percent of its 4 million mo  [...]

Mortgage Crisis Could Spell Disaster for Online Ad Market

The current mortgage crunch hitting the stock market could have implications for the online advertising market as well. According to Media Biz, the fourth-biggest spender of online advertising for the month of July was the now-troubled mortgage lender Countrywide Financial, which Nielsen//NetRatings says spent $34.8 million. The top online advertising buyer for July   [...]

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Zillow Adds Own Ad System, More Web 2.0 Features

Real estate site Zillow.com this week launched "EZ Ads," a do-it-yourself system that allows users to create an ad and purchase space locally, by geography or ZIP code, reports MediaPost. Another new addition is a question-and-answer function similar to Yahoo Answers, along with a digg-l  [...]

Features Galore for Ask.com in 2007

Ask.com announced plans to fit financial services and real estate data into its AskCity - as well as the launch of Ask X, an AJAX-powered search site with dynamic features. Putting data from LendingTree.com and CitySearch into AskCity is part of a deliberate plan to use Ask.com as "glue" fo  [...]

Zillow Becomes MySpace for Real Estate

Richard Barton, the founder of Expedia, wants to succeed in the fast-growing market for U.S. property websites, too, by opening up his Zillow.com to user-generated content similar to popular networking sites such as MySpace. The move will allow homeowners and real estate agents to add properties’ photos, descriptions, improvements and selling price to Zi  [...]

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Billboard Ads Dot Microsoft's New Virtual Earth 3D

Microsoft has introduced a new dimension to online mapping with a web-based application that combines mapping, local search, virtual reality - and online advertising - in the process granting an edge to Microsoft against mapping rivals Google, Yahoo and AOL. Microsofts unveiled Virtual Earth 3D, part of Microsoft's Windows Live Search, on Monday, allowing users to soar above 15 U.S. cities and between buildings,   [...]

New Yahoo Classifieds Unit Taps Newspaper Exec

Hoping to boost its listings business, Yahoo has selected former Knight-Ridder exec Hilary Schneider to head the company's new Marketplaces division. Schneider will lead the newly formed unit, which will include autos, classifieds, HotJobs, personals, real estate, shopping and auctions, travel and Yellow Pages, according to MediaPost. The hiring of Schneider, who starts Monday, is   [...]

NYTimes.com Launches Real Estate Sites

The New York Times Company on Wednesday announced the launch of two real estate websites: The Great Homes site features luxury and second-home listings, web-exclusive content with original articles, destination and lifestyle guides, videos, slide shows and interactive maps; the Home Finance Center site helps users navigate the mortgage process with web tools and exclusive content. Great Homes offers a searchable database of more than 30,000 re  [...]

Craigslist Traffic Doubles, Classifieds' Up 47 Percent

Traffic to the online classifieds category has grown 47 percent in the past year to 37.4 million internet users, reaching about 22 percent of the total internet population, according to a comScore Media Metrix analysis of consumer activity at the top online classified sites. Online classifieds category leader Craigslist.org attracted 13.8 million visitors in July 2006, up a whopping 99 percent from a year ago. Trader P  [...]

Deutsch/LA Lands Zillow

Interpublic Group's Deutsch/LA is handling creative and media duties for real-estate startup Zillow.com, writes Adweek. The shop will initially provide brand positioning and strategic counsel as Zillow moves past beta testing. The win was in part due to the agency's relationship with former Expedia.com executives Rich Barton and Lloyd Frink, who founded Zillow. Deutsch handled Expedia   [...]

Yahoo Targets Local Real Estate Market

With both the US housing market and their rank in real estate searches slumping, Yahoo has revamped its real estate site and ad unit to include partnerships with Prudential and Zillow in hopes of gaining local market share. Some of the new features of Yahoo's real estate portal include US home valuations (made available throu  [...]

Yahoo, Zillow Sign Online Real Estate Deal

Real estate startup Zillow.com will provide Yahoo with satellite map-based search functions and home-value tracking. Yahoo and Zillow, still in beta mode, have struck a deal to allow visitors to Yahoo Real Estate to use Zillow's software to look up and compare approximate real-estate values,   [...]

LowerMyBills.com Obtains Judgment in Second Online Advertising Copyright Suit

Online mortgage lead generator LowerMyBills.com, an Experian company, said it has obtained a court judgment against SPENDonLIFE.com in a copyright infringement lawsuit against the company. The judgment is the second obtained by LowerMyBills.com with regard to copyright infringement since January. LowerMyBills.com is a Top 5 internet advertiser and is top-ranked amo  [...]

Google Real Estate, Google Auto Being Tested

Google is testing real estate and auto search sites built on Google Base and Google Maps, according to Shimon Sandler and Mike May (via Steve Rubel). The real estate beta was pointed out by Dustin Luther of Rain City Guide on March 22; he rightly cautions r  [...]

Homestore Plans Renovations, Move

Online real estate advertiser Homestore is planning some renovations, changing its name to Move Inc. and focusing on consumers, writes InternetNews. It also plans a new vertical search engine called Move.com, which later this year will replace Homestore.com, HomeBuilder.com and RENTNET. Homestore also   [...]

Craigslist Adds New Posting Fees

New York City apartment brokers are being told that a listing fee is on its way to place ads on Craigslist, and later this year Washington-area employers may be asked to pay fees for ads on the region's job listings page, the Washington Post reports. Starting March 1, a $10 fee will be imposed for listings in New York; part of the intent is to deter brokers who list the same apartment several times in a single day. Craigslist executives have also had similar concerns a  [...]

Murdoch Sets Sights on Men 18-34

IGN Entertainment - a videogame-related company that's considering an initial public offering or sale - is a likely takeover target by Rupert Murdoch's media conglomerate News Corp., reports the Financial Times (via   [...]