Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
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| » ad buying & planning | 15 | 9 |
| » ad pricing | 1 | 23 |
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| » biz buzz | 12 | 12 |
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| » campaigns & creatives of note | 1 | 23 |
| » co-op marketing & partnerships | 1 | 23 |
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| » demographics | 4 | 20 |
| » direct marketing | 4 | 20 |
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| » global | 2 | 22 |
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| » major account moves | 1 | 23 |
| » major brands | 3 | 21 |
| » media convergence | 3 | 21 |
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| » multi-channel marketing | 1 | 23 |
| » new and improved | 7 | 17 |
| » online ad market | 9 | 15 |
| » people | 1 | 23 |
| » publishing | 14 | 10 |
| » research & stats | 2 | 22 |
| » search engine marketing | 7 | 17 |
| » signs of doom | 1 | 23 |
| » signs of recovery | 1 | 23 |
| » signs of what's to come | 9 | 15 |
| » small business | 2 | 22 |
| » Spanish-speaking | 1 | 23 |
| » technical innovation | 2 | 22 |
| » text ads | 2 | 22 |
| » tools & software | 6 | 18 |
| » top stories | 2 | 22 |
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| » user experience | 7 | 17 |
| » women | 1 | 23 |
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Industry Buzz & Snippets: 1/24/08
Biz Buzz:
BusinessWeek hopes aggregation and video will save its business model.
eBay CEO Meg Whitman will soon announce retirement. Despite initial denials about her departure, reports were later [...]
Posted: Thursday, January 24th 2008
Zillow Leads Charge for New Real Estate Listings Standards
Online listings of for-sale real estate now have a standard format that can be broadly adopted, reports ClickZ. The standardized listings were created by Zillow, Yahoo Real Estate and Trulia as a way to make the user experience better so that users know what they can expect.
The listings will include a standa [...]
Posted: Friday, January 11th 2008
Scripps Launches Frontdoor Real Estate Site
Scripps Interactive is rolling out its first original production online, real-estate site Frontdoor.com, reports Advertising Age.
The site taps into Scripps' storehouse of video content related to housing and other home-related issues, adding value to people searching for a home.
The plan appeals to the engagement factor on real estate listings, especially to the young adult audience Scripps hopes to att [...]
Posted: Thursday, December 13th 2007
Zillow Finds Newspaper Partners for Real Estate Ads
Online home value snoop site Zillow.com has partnered with 282 newspapers to run real estate ads online, reports Reuters.
Zillow will host ads from local advertisers who place them in the papers' print and online versions. Ads will tout home listings and open house announcements.
Zillow asserts 70 percent of its 4 million mo [...]
Posted: Tuesday, November 13th 2007
Mortgage Crisis Could Spell Disaster for Online Ad Market
The current mortgage crunch hitting the stock market could have implications for the online advertising market as well.
According to Media Biz, the fourth-biggest spender of online advertising for the month of July was the now-troubled mortgage lender Countrywide Financial, which Nielsen//NetRatings says spent $34.8 million. The top online advertising buyer for July [...]
Posted: Monday, August 20th 2007
Zillow Adds Own Ad System, More Web 2.0 Features
Real estate site Zillow.com this week launched "EZ Ads," a do-it-yourself system that allows users to create an ad and purchase space locally, by geography or ZIP code, reports MediaPost.
Another new addition is a question-and-answer function similar to Yahoo Answers, along with a digg-l [...]
Posted: Wednesday, April 4th 2007
Features Galore for Ask.com in 2007
Ask.com announced plans to fit financial services and real estate data into its AskCity - as well as the launch of Ask X, an AJAX-powered search site with dynamic features.
Putting data from LendingTree.com and CitySearch into AskCity is part of a deliberate plan to use Ask.com as "glue" fo [...]
Posted: Thursday, December 21st 2006
Zillow Becomes MySpace for Real Estate
Richard Barton, the founder of Expedia, wants to succeed in the fast-growing market for U.S. property websites, too, by opening up his Zillow.com to user-generated content similar to popular networking sites such as MySpace.
The move will allow homeowners and real estate agents to add properties’ photos, descriptions, improvements and selling price to Zi [...]
Posted: Friday, December 8th 2006
Billboard Ads Dot Microsoft's New Virtual Earth 3D
Microsoft has introduced a new dimension to online mapping with a web-based application that combines mapping, local search, virtual reality - and online advertising - in the process granting an edge to Microsoft against mapping rivals Google, Yahoo and AOL.
Microsofts unveiled Virtual Earth 3D, part of Microsoft's Windows Live Search, on Monday, allowing users to soar above 15 U.S. cities and between buildings, [...]
Posted: Tuesday, November 7th 2006
New Yahoo Classifieds Unit Taps Newspaper Exec
Hoping to boost its listings business, Yahoo has selected former Knight-Ridder exec Hilary Schneider to head the company's new Marketplaces division.
Schneider will lead the newly formed unit, which will include autos, classifieds, HotJobs, personals, real estate, shopping and auctions, travel and Yellow Pages, according to MediaPost. The hiring of Schneider, who starts Monday, is [...]
Posted: Friday, September 15th 2006
NYTimes.com Launches Real Estate Sites
The New York Times Company on Wednesday announced the launch of two real estate websites: The Great Homes site features luxury and second-home listings, web-exclusive content with original articles, destination and lifestyle guides, videos, slide shows and interactive maps; the Home Finance Center site helps users navigate the mortgage process with web tools and exclusive content.
Great Homes offers a searchable database of more than 30,000 re [...]
Posted: Wednesday, September 6th 2006
Craigslist Traffic Doubles, Classifieds' Up 47 Percent
Traffic to the online classifieds category has grown 47 percent in the past year to 37.4 million internet users, reaching about 22 percent of the total internet population, according to a comScore Media Metrix analysis of consumer activity at the top online classified sites.
Online classifieds category leader Craigslist.org attracted 13.8 million visitors in July 2006, up a whopping 99 percent from a year ago. Trader P [...]
Posted: Wednesday, September 6th 2006
Deutsch/LA Lands Zillow
Interpublic Group's Deutsch/LA is handling creative and media duties for real-estate startup Zillow.com, writes Adweek. The shop will initially provide brand positioning and strategic counsel as Zillow moves past beta testing.
The win was in part due to the agency's relationship with former Expedia.com executives Rich Barton and Lloyd Frink, who founded Zillow. Deutsch handled Expedia [...]
Posted: Wednesday, September 6th 2006
Yahoo Targets Local Real Estate Market
With both the US housing market and their rank in real estate searches slumping, Yahoo has revamped its real estate site and ad unit to include partnerships with Prudential and Zillow in hopes of gaining local market share.
Some of the new features of Yahoo's real estate portal include US home valuations (made available throu [...]
Posted: Wednesday, August 30th 2006
Yahoo, Zillow Sign Online Real Estate Deal
Real estate startup Zillow.com will provide Yahoo with satellite map-based search functions and home-value tracking.
Yahoo and Zillow, still in beta mode, have struck a deal to allow visitors to Yahoo Real Estate to use Zillow's software to look up and compare approximate real-estate values, [...]
Posted: Thursday, July 20th 2006
LowerMyBills.com Obtains Judgment in Second Online Advertising Copyright Suit
Online mortgage lead generator LowerMyBills.com, an Experian company, said it has obtained a court judgment against SPENDonLIFE.com in a copyright infringement lawsuit against the company. The judgment is the second obtained by LowerMyBills.com with regard to copyright infringement since January. LowerMyBills.com is a Top 5 internet advertiser and is top-ranked amo [...]
Posted: Tuesday, June 13th 2006
Google Real Estate, Google Auto Being Tested
Google is testing real estate and auto search sites built on Google Base and Google Maps, according to Shimon Sandler and Mike May (via Steve Rubel). The real estate beta was pointed out by Dustin Luther of Rain City Guide on March 22; he rightly cautions r [...]
Posted: Wednesday, April 5th 2006
Homestore Plans Renovations, Move
Online real estate advertiser Homestore is planning some renovations, changing its name to Move Inc. and focusing on consumers, writes InternetNews. It also plans a new vertical search engine called Move.com, which later this year will replace Homestore.com, HomeBuilder.com and RENTNET. Homestore also [...]
Posted: Friday, February 24th 2006
Craigslist Adds New Posting Fees
New York City apartment brokers are being told that a listing fee is on its way to place ads on Craigslist, and later this year Washington-area employers may be asked to pay fees for ads on the region's job listings page, the Washington Post reports. Starting March 1, a $10 fee will be imposed for listings in New York; part of the intent is to deter brokers who list the same apartment several times in a single day.
Craigslist executives have also had similar concerns a [...]
Posted: Monday, February 6th 2006
Murdoch Sets Sights on Men 18-34
IGN Entertainment - a videogame-related company that's considering an initial public offering or sale - is a likely takeover target by Rupert Murdoch's media conglomerate News Corp., reports the Financial Times (via [...]
Posted: Monday, August 22nd 2005
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