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Big Spenders Spend Less as Inflation Congeals, Home Values Slip

Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the US economy (via Retailer Daily). Spending cutb  [...]
Posted: Friday, September 5th 2008

Better Business Bureau: Trust in Biz Down in 13 of 15 Industries

In a seven-month period, American consumers' trust in businesses fell in 13 of 15 industries measured, with an overall composite Index decline in consumer trust of 14 percent, according to the second BBB/Gallup Trust in Business Index survey (  [...]
Posted: Tuesday, August 26th 2008

Mortgage, Home-Equity Direct Mail Halves in '08

Mortgage and home-equity lenders reduced direct mail volume by 50 percent in the first half of 2008 compared with the year-earlier period, a result of faltering home sales, new legislation, credit woes and consumer anxiety, according to Mintel Comperemedia, writes MarketingCharts. Lenders sent an estimated 750 million secured-loan mail  [...]
Posted: Friday, August 15th 2008

The Wealthy Rate Investment Brokers and Real Estate Companies, Websites

High-net-worth consumers rated Fidelity Brokerage Services the most trusted retail broker in the 2008 Luxury Brand Trust Index (LBTI) survey from the Luxury Institute. Charles Schwab & Co., Inc. and Wachovia Securities rank second and third, respectively -   [...]
Posted: Tuesday, August 12th 2008

Experienced Real Estate Agents Spend More on Listings

Real estate agents with 5+ years of experience represent higher-priced listings and spend more marketing cash on those properties -- $864 per listing -- says a VHT survey of agents' and brokers' allocation of marketing dollars for print, TV, direct mail and online, MarketingCharts reports. Respondents with less than f  [...]
Posted: Friday, June 13th 2008

Internet's Role in Consumer Purchases Important, Not Crucial

The internet plays a big role in how people conduct research for purchases, but it is just one among many sources used. And it is usually not the key factor in final purchasing decisions, according to a study by the Pew Internet & American Life Project, reports MarketingC  [...]
Posted: Wednesday, May 21st 2008

Financial Strain on Family Life Tops Issues Most Crucial to Women

Women and their families experience tremendous financial pressure on issues ranging from housing, to credit card debt, to healthcare. As a result, family women are concerned about long-term financial security, according to a Meredith Corporation/NBC Universal survey,   [...]
Posted: Monday, April 28th 2008

Travel and Career-Related Sites Fastest-Growing in UK

Unique visitors to travel, career, tax, and real estate sites in the UK increased from December '07 to January '08, reports comScore, citing its World Metrix audience measurement service, writes MarketingCharts. The January data also show Google Sites, Microsoft Sites, and eBay to be UK internet properties with the m  [...]
Posted: Friday, February 29th 2008

TNS: US Ad Spend Grew 0.2% in First Nine Months of '07

Total measured advertising expenditures in the first nine months of 2007 inched upward just 0.2 percent year over year, reaching $108.2 billion, according to TNS Media Intelligence, reports MarketingCharts. Total measured spending in the third quarter was up 1.3 percent 3Q06, reversing declines in the first half of th  [...]
Posted: Wednesday, December 12th 2007

Despite FTC Flak, Forbes Experiments with Lead Gen

Though online lead generation's suffered some bad press -- with some companies in the sector tempting consumers with empty promises of free iPods -- publishers aren't turning their backs on the tactic just yet. Forbes.com signed a deal with lead gen service   [...]
Posted: Thursday, November 1st 2007

Real Estate Ad Budgets Stretched Thin Over Copious Media Choices

With a soft housing market and tight budgets, US real estate agents and brokers face tougher choices when they divvy up ad dollars, especially when media choices have proliferated, according to a new study of real estate ad spend trends, writes sister site MarketingCharts. 47 percent of realtors surveyed said they spend more for advertising and marketing t  [...]
Posted: Tuesday, October 30th 2007

Zillow Adds Own Ad System, More Web 2.0 Features

Real estate site Zillow.com this week launched "EZ Ads," a do-it-yourself system that allows users to create an ad and purchase space locally, by geography or ZIP code, reports MediaPost. Another new addition is a question-and-answer function similar to Yahoo Answers, along with a digg-l  [...]
Posted: Wednesday, April 4th 2007

Real Estate Agents Slowly Moving Ad Spend Online

Real estate agents are spending more money on advertising, and more of it online, according to a new report from Classified Intelligence. The study points to a continued movement away from traditional print media and newspaper classifieds toward online free listing sites such as   [...]
Posted: Thursday, August 31st 2006

LowerMyBills.com Obtains Judgment in Second Online Advertising Copyright Suit

Online mortgage lead generator LowerMyBills.com, an Experian company, said it has obtained a court judgment against SPENDonLIFE.com in a copyright infringement lawsuit against the company. The judgment is the second obtained by LowerMyBills.com with regard to copyright infringement since January. LowerMyBills.com is a Top 5 internet advertiser and is top-ranked amo  [...]
Posted: Tuesday, June 13th 2006

Local Search Advertising Market to More than Double in 2006

The local paid-search market is expected to reach nearly $1 billion ($987 million) this year, up from $418 million in 2005, and continue to grow rapidly to 1.7 billion in 2007 and reach $4 billion in 2010, when it will account for 47 percent of local online advertising, writes MediaPost, citing a new Borrell Associates report, "2006 Local Search Advertising." However, local advert  [...]
Posted: Friday, March 10th 2006

Homestore Plans Renovations, Move

Online real estate advertiser Homestore is planning some renovations, changing its name to Move Inc. and focusing on consumers, writes InternetNews. It also plans a new vertical search engine called Move.com, which later this year will replace Homestore.com, HomeBuilder.com and RENTNET. Homestore also   [...]
Posted: Friday, February 24th 2006

Startup Turns Phones into Outdoor-Screen Remotes

Marketers who want to create impressive interactive experiences for users of mobile phones can now turn those phones into remote controls for interacting with out-of-home digital screens, reports ClickZ. Startup LocaModa this week launched StreetSurfer, which lets phones control in-store display screens by calling a number that connects the two devices over the internet. For now, it's designed to   [...]
Posted: Friday, February 10th 2006

New Sites Could Shake Up Real Estate Biz

Two new real estate websites are starting to offer services that could change the way real estate is bought and sold, writes the New York Times. Just-launched Zillow.com helps homebuyers and sellers obtain detailed sales data that real estate agents typically do not display in the public multiple listing service. Last week, a smaller site, Redfin.com, introduced a  [...]
Posted: Wednesday, February 8th 2006

Craigslist Adds New Posting Fees

New York City apartment brokers are being told that a listing fee is on its way to place ads on Craigslist, and later this year Washington-area employers may be asked to pay fees for ads on the region's job listings page, the Washington Post reports. Starting March 1, a $10 fee will be imposed for listings in New York; part of the intent is to deter brokers who list the same apartment several times in a single day. Craigslist executives have also had similar concerns a  [...]
Posted: Monday, February 6th 2006

Keyword Price Declines Persist

Keyword prices fell to an average of $1.43 last month, or 16 percent less than the $1.70 average in December 2004, writes MediaPost, citing data the Fathom Online keyword price index. The greatest year-over-year declines in keyword prices were for the consumer services (35 percent, to $0.89) a  [...]
Posted: Monday, January 9th 2006