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TV Stations' Website Revs Doubled in 2005

Online advertising revenue for local TV websites was an estimated $283 million in 2005, twice as much as in 2004 - and is expected to again increase, by 39 percent, in 2006 - according to a new Television Bureau of Advertising survey conducted by Borrell Associates, writes MediaWeek. Considering their strength in delivering online video content, local TV station websites are poised to make s  [...]
Posted: Thursday, January 12th 2006

Keyword Price Declines Persist

Keyword prices fell to an average of $1.43 last month, or 16 percent less than the $1.70 average in December 2004, writes MediaPost, citing data the Fathom Online keyword price index. The greatest year-over-year declines in keyword prices were for the consumer services (35 percent, to $0.89) a  [...]
Posted: Monday, January 9th 2006

Google Earth Gathers Commercial Real Estate Data

CoStar Group, commercial real estate's largest data provider, and Google are in talks about integrating building information with Google Earth mapping service, and preliminary discussions have taken place with Yahoo as well, reports the Mercury News (via SearchEngineLowdown). "We have licensed some content to Google already,  [...]
Posted: Thursday, October 20th 2005

Interactivity of Newspaper Online Classifieds Found Wanting

Newspapers are missing an opportunity to use audio, video and other interactive media technologies according to a University of Missouri study of the automotive, employment and real estate classifieds at 24 newspapers of various sizes with an online presence, examining their interactive and rich media features, reports ClickZ. Though many newspapers have increased interactive and rich media features on their sites, "they appear to have  [...]
Posted: Friday, October 14th 2005

Murdoch Sets Sights on Men 18-34

IGN Entertainment - a videogame-related company that's considering an initial public offering or sale - is a likely takeover target by Rupert Murdoch's media conglomerate News Corp., reports the Financial Times (via   [...]
Posted: Monday, August 22nd 2005

Yahoo, Google, eBay Seek Classified Business Relationship

Google and Yahoo are reportedly vying for the affections of "old" media - specifically Trader Classified Media, the owner of 575 print titles, ranging from Canada's Auto Trader magazine to Buy & Sell Chinese in the U.S. - regarding the possibility of a business relationship, writes the U.K.'s Sunday Times (via paidcontent). EBay, in turn, may be tryi  [...]
Posted: Monday, August 22nd 2005

Online Adspend on Real Estate to Reach $1.8 Billion

Online lead generators and aggregators will rake in half of the estimated $1.8 billion that will be spent on online advertising related to real estate this year, with the likes of Realtor.com and IAC/InterActive Corp.'s RealEstate.com typically getting between $8 and $15 per lead, writes MediaPost, citing a new advertising research report issued this week by Borrell Associates. Search engines  [...]
Posted: Friday, July 29th 2005

Domain Transactions Showing Stiff Returns

Domain name market firm Zetetic released a study last week indicating that domain names are selling briskly and at sometimes at heady prices. A review of 8,000 transactions since 1996 showed that the average domain name returned almost four times the original purchase price after an average of 12.5 months. When asked whether a market trend could be determined for the present, Zetetic's chief Keith Pieper told MarketingVOX "I think the market has come down to realistic resale levels and the buyin  [...]
Posted: Wednesday, June 1st 2005

Borrell: Real Estate Is Major Net Ad Growth Engine

Borrell Associates told MediaPost that it predicts real estate online advertising spending will increase 55 percent in 2005 to $1.8 billion. Borrell believes that online spending across categories will grow to $11.2 billion, putting the real estate share at about 16 percent at the end of this year, compared to only about 10 percent at the end of 2004. Sticking its figurative n  [...]
Posted: Thursday, May 19th 2005

Papers Might Lose Billions in Classifieds to Online

Newspapers will likely be losing billions of dollars in classified ad revenue to non-newspaper online classified ad sites by 2007, according to McKinsey & Co. execs who addressed the Newspaper Association of America's annual conference, reports AdAge. Luis Ubinas and Jochen Heck said the proliferation of sites such as monster.com, realestate.com and craigslist.com is undermining newspapers' hold on classifieds. They warned that   [...]
Posted: Friday, April 22nd 2005

FTC Tentatively Defines Spyware, Puts Firms on Notice for Deception, Omission

After convening its Spyware Workshop, the Federal Trade Commission staff put together a summary report [in PDF format] indicating their own perceptions of spyware, adware and what sorts of behavior may warrant regulation and enforcement. The 62-page document discusses at length the differences between adware and spyware, coming to the conclusion that spyware can be reasonably defined as "software that aids in gathering information   [...]
Posted: Tuesday, March 8th 2005

Yahoo Moves Closer to Hollywood

The LA Times reports Yahoo signed a lease to take over the old Metro-Goldwin-Mayer headquarters, bringing Yahoo's entertainment division firmly into the sphere of Hollywood's influence and culture. Already headed by a Hollywood executive, Yahoo has been consistently moving closer to entertainment circles and the creation of original content. Its new Yahoo Media Group will be run by a former TV   [...]
Posted: Tuesday, February 8th 2005

CA Halts Effort to Limit Online Real Estate Ads

CNET reports that the State of California pulled the plug on its ill-advised fight to limit the placement of real estate ads online. Originally an effort to protect its powerful realtors, who felt boxed out of the transaction process, the measure failed to make it past judicial scrutiny. This case and others like it shows that the internet - now widely ado  [...]
Posted: Tuesday, December 21st 2004