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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 10 of 10
Top Industry News for 7-09-10: Advertisers give new ways to opt out of targeted ads
Ad Targeting:
Advertisers offer new way to opt out of targeted online ads.
Social Media:
Facebook buys provider of user-generated travel guides.
Online Ad Market:
iPhone [...]
Posted: Friday, July 9th 2010
Search Ads Push Inauguration Revelers to DC Rental Sites
Andrew Pearson is in the lucrative business of creating website marketplaces for temporary rentals for big events -- and with the inauguration, he hit the big money.
Some three million people were expected to swarm the streets of Washington, DC on the day of President Obama's inauguration ceremony, and with only 90,000 hotel rooms, the event was expected to overwhelm the capitol's hospitality industry.
To ease the load, Pearson and partners created [...]
Posted: Wednesday, January 21st 2009
WaPo Launches Sponsored Apartment Finder Widget
The Washington Post (WaPo) introduced its first ad-supported widget, an apartment finder for DC, Maryland and Virginia.
Sponsored by local realty firm The Bozzuto Group, the widget is available on the Washington Post website, at ClearSpring and on Google's content ad network, AdWeek reports [...]
Posted: Thursday, May 29th 2008
Mortgage Crisis May Mean Fewer Dancing Aliens
Suggesting there's a bright side to everything in life, LowerMyBills.com is lowering its ad budget due to the current mortgage crunch, according to the New York Times.
LowerMyBills' notorious online ad banners feature [...]
Posted: Monday, August 27th 2007
Luxury Consumers: What Counts Are Experiences, Not Things
Luxury consumers in the US and much of Western Europe are remarkably similar in many ways, especially in the emphasis they place on experiences rather than ownership, according to a report by the Consumer Research Center of The Conference Board, MarketingCharts writes.
"The largest share of luxury consumers (44 percent) [...]
Posted: Wednesday, July 25th 2007
Billboard Ads Dot Microsoft's New Virtual Earth 3D
Microsoft has introduced a new dimension to online mapping with a web-based application that combines mapping, local search, virtual reality - and online advertising - in the process granting an edge to Microsoft against mapping rivals Google, Yahoo and AOL.
Microsofts unveiled Virtual Earth 3D, part of Microsoft's Windows Live Search, on Monday, allowing users to soar above 15 U.S. cities and between buildings, [...]
Posted: Tuesday, November 7th 2006
Local Online Ad Growth Robust, Search to Double
Local online advertising will increase 32 percent in 2007, reaching $7.7 billion, according to a research firm.
The fastest-growing local online ad category will remain paid search, almost doubling to $1.8 billion and constituting nearly a quarter of local online ad spend, according to Borrell Associates, writes MediaPost. Local email spend is forecast to grow 54 percent, to $233 m [...]
Posted: Thursday, September 7th 2006
Yahoo Targets Local Real Estate Market
With both the US housing market and their rank in real estate searches slumping, Yahoo has revamped its real estate site and ad unit to include partnerships with Prudential and Zillow in hopes of gaining local market share.
Some of the new features of Yahoo's real estate portal include US home valuations (made available throu [...]
Posted: Wednesday, August 30th 2006
Homestore Plans Renovations, Move
Online real estate advertiser Homestore is planning some renovations, changing its name to Move Inc. and focusing on consumers, writes InternetNews. It also plans a new vertical search engine called Move.com, which later this year will replace Homestore.com, HomeBuilder.com and RENTNET. Homestore also [...]
Posted: Friday, February 24th 2006
Domain Transactions Showing Stiff Returns
Domain name market firm Zetetic released a study last week indicating that domain names are selling briskly and at sometimes at heady prices. A review of 8,000 transactions since 1996 showed that the average domain name returned almost four times the original purchase price after an average of 12.5 months. When asked whether a market trend could be determined for the present, Zetetic's chief Keith Pieper told MarketingVOX "I think the market has come down to realistic resale levels and the buyin [...]
Posted: Wednesday, June 1st 2005
- Showing 1 - 10 of 10