Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 20 | 16 |
| » ad pricing | 4 | 32 |
| » ad selling | 11 | 25 |
| » ad targeting | 4 | 32 |
| » ad technologies & vendors | 4 | 32 |
| » Asia/Pacific | 1 | 35 |
| » automotive | 11 | 25 |
| » biz buzz | 3 | 33 |
| » branding | 2 | 34 |
| » broadband | 1 | 35 |
| » campaigns & creatives of note | 1 | 35 |
| » computers & tech | 1 | 35 |
| » consumer packaged goods | 3 | 33 |
| » cross media | 2 | 34 |
| » demographics | 9 | 27 |
| » direct marketing | 15 | 21 |
| » domain names | 1 | 35 |
| » e-commerce | 10 | 26 |
| » email marketing | 2 | 34 |
| » entertainment | 2 | 34 |
| » Europe | 2 | 34 |
| » finance | 14 | 22 |
| » global | 1 | 35 |
| » healthcare | 4 | 32 |
| » major brands | 2 | 34 |
| » major players news | 2 | 34 |
| » measurement & analytics | 2 | 34 |
| » media convergence | 2 | 34 |
| » minorities | 2 | 34 |
| » mobile marketing | 1 | 35 |
| » multi-channel marketing | 1 | 35 |
| » online ad market | 18 | 18 |
| » promotions | 1 | 35 |
| » publishing | 9 | 27 |
| » rich media | 2 | 34 |
| » search engine marketing | 8 | 28 |
| » seniors | 1 | 35 |
| » signs of doom | 5 | 31 |
| » signs of recovery | 1 | 35 |
| » signs of what's to come | 13 | 23 |
| » small business | 1 | 35 |
| » technical innovation | 1 | 35 |
| » telecom | 2 | 34 |
| » text ads | 6 | 30 |
| » tools & software | 3 | 33 |
| » top stories | 5 | 31 |
| » travel | 4 | 32 |
| » user experience | 5 | 31 |
| » viral marketing & social media | 1 | 35 |
| » weblog marketing | 1 | 35 |
| » women | 2 | 34 |
| » Youth | 1 | 35 |
Industry Buzz & Snippets: 02/09/10
Analytics:
6 personas that Google Analytics can't track.
Ad Targeting:
Yahoo aims for more ad dollars from quick service restaurant [...]
Posted: Tuesday, February 9th 2010
Home Buyers Twice as Likely to Use Online vs. Print
Home buyers in the US are twice as likely to use online sources than print sources to find information about open houses they are interested in, according to a survey commissioned by Trulia and conducted by Harris Interactive (via MarketingCharts).
The study found that 62% of [...]
Posted: Wednesday, June 17th 2009
Online Classifieds Use Doubles in 4 Years, Eat Newspapers' Profit
A study by the Pew Research Center's Internet & American Life Project finds that nearly half (49%) of global online adults used online classified ads at some point -- compared to 2005, when 22% of online adults had used them.
On any given day, one-tenth of online users (9%) visit an online classified site, up from 4% in '05.
[...]
Posted: Wednesday, May 27th 2009
Economy Delays Home Buys for 27% of Homeowners
More than one-quarter (27%) of American homeowners say that the current economic environment is causing them to put their plans to buy a new or existing home on hold, according to (pdf) a new Ipsos Public Affairs poll conducted on behalf of Realogy, [...]
Posted: Tuesday, November 18th 2008
Soft Housing Market Forces SMBs onto Web
Over the next two years, the sagging US housing market will drive a nearly 50% increase in website adoption by small and medium-sized businesses that provide home and trade services as these businesses step up marketing efforts to compete for fewer projects, according to research from The Kelsey Group, MarketingCharts [...]
Posted: Thursday, November 13th 2008
Internet, Agents, First Stops for Home Buyers
An overwhelming majority (87%) of recent home buyers in the US say they used the internet as an information resource during their home-buying process, and nearly one-third say they first learned about their newly purchased home from an online channel, according to a study from the National Association of Realtors (NAR), [...]
Posted: Thursday, November 13th 2008
Big Spenders Spend Less as Inflation Congeals, Home Values Slip
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the US economy (via Retailer Daily).
Spending cutb [...]
Posted: Friday, September 5th 2008
Better Business Bureau: Trust in Biz Down in 13 of 15 Industries
In a seven-month period, American consumers' trust in businesses fell in 13 of 15 industries measured, with an overall composite Index decline in consumer trust of 14 percent, according to the second BBB/Gallup Trust in Business Index survey ( [...]
Posted: Tuesday, August 26th 2008
Mortgage, Home-Equity Direct Mail Halves in '08
Mortgage and home-equity lenders reduced direct mail volume by 50 percent in the first half of 2008 compared with the year-earlier period, a result of faltering home sales, new legislation, credit woes and consumer anxiety, according to Mintel Comperemedia, writes MarketingCharts.
Lenders sent an estimated 750 million secured-loan mail [...]
Posted: Friday, August 15th 2008
The Wealthy Rate Investment Brokers and Real Estate Companies, Websites
High-net-worth consumers rated Fidelity Brokerage Services the most trusted retail broker in the 2008 Luxury Brand Trust Index (LBTI) survey from the Luxury Institute. Charles Schwab & Co., Inc. and Wachovia Securities rank second and third, respectively - [...]
Posted: Tuesday, August 12th 2008
Experienced Real Estate Agents Spend More on Listings
Real estate agents with 5+ years of experience represent higher-priced listings and spend more marketing cash on those properties -- $864 per listing -- says a VHT survey of agents' and brokers' allocation of marketing dollars for print, TV, direct mail and online, MarketingCharts reports.
Respondents with less than f [...]
Posted: Friday, June 13th 2008
Internet's Role in Consumer Purchases Important, Not Crucial
The internet plays a big role in how people conduct research for purchases, but it is just one among many sources used.
And it is usually not the key factor in final purchasing decisions, according to a study by the Pew Internet & American Life Project, reports MarketingC [...]
Posted: Wednesday, May 21st 2008
Wealthy Women Flex Financial Muscles
Married wealthy women make almost two-thirds (64 percent) of a family's purchase decisions on average, according to a Luxury Institute survey of women from households with $150,000 or more in annual income, MarketingCharts writes.
"Winning over wealthy women is a do-or-die proposition for companies in industries as varied as travel, [...]
Posted: Thursday, May 15th 2008
Financial Strain on Family Life Tops Issues Most Crucial to Women
Women and their families experience tremendous financial pressure on issues ranging from housing, to credit card debt, to healthcare.
As a result, family women are concerned about long-term financial security, according to a Meredith Corporation/NBC Universal survey, [...]
Posted: Monday, April 28th 2008
Travel and Career-Related Sites Fastest-Growing in UK
Unique visitors to travel, career, tax, and real estate sites in the UK increased from December '07 to January '08, reports comScore, citing its World Metrix audience measurement service, writes MarketingCharts.
The January data also show Google Sites, Microsoft Sites, and eBay to be UK internet properties with the m [...]
Posted: Friday, February 29th 2008
Gay, Lesbian Insurance Habits Profiled: More Likely to Buy Auto Insurance Online
Gays and lesbians are twice as likely as heterosexuals to purchase automotive insurance online, according to a study of auto, life and homeowner/renter insurance by Harris Interactive in conjunction with Witeck-Combs Communications, MarketingCharts [...]
Posted: Friday, February 22nd 2008
Celebrities, Mortgage Rates, Tax Rebates Top Fastest-Moving US Search Terms
With the unexpected death of movie star Heath Ledger last week, US internet users flocked to the web for the latest news.
The search term "heath ledger" was the fastest-moving search term by US internet users across all engines for the week ended January 26, according to Hitwise, writes MarketingCharts.
"Ledger" was th [...]
Posted: Monday, February 4th 2008
TNS: US Ad Spend Grew 0.2% in First Nine Months of '07
Total measured advertising expenditures in the first nine months of 2007 inched upward just 0.2 percent year over year, reaching $108.2 billion, according to TNS Media Intelligence, reports MarketingCharts.
Total measured spending in the third quarter was up 1.3 percent 3Q06, reversing declines in the first half of th [...]
Posted: Wednesday, December 12th 2007
Real Estate Ad Budgets Stretched Thin Over Copious Media Choices
With a soft housing market and tight budgets, US real estate agents and brokers face tougher choices when they divvy up ad dollars, especially when media choices have proliferated, according to a new study of real estate ad spend trends, writes sister site MarketingCharts.
47 percent of realtors surveyed said they spend more for advertising and marketing t [...]
Posted: Tuesday, October 30th 2007
Luxury Consumers: What Counts Are Experiences, Not Things
Luxury consumers in the US and much of Western Europe are remarkably similar in many ways, especially in the emphasis they place on experiences rather than ownership, according to a report by the Consumer Research Center of The Conference Board, MarketingCharts writes.
"The largest share of luxury consumers (44 percent) [...]
Posted: Wednesday, July 25th 2007