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Top Industry News for 7-09-10: Advertisers give new ways to opt out of targeted ads

Ad Targeting: Advertisers offer new way to opt out of targeted online ads. Social Media: Facebook buys provider of user-generated travel guides. Online Ad Market: iPhone  [...]
Posted: Friday, July 9th 2010

Industry Buzz & Snippets: 02/09/10

Analytics: 6 personas that Google Analytics can't track. Ad Targeting: Yahoo aims for more ad dollars from quick service restaurant  [...]
Posted: Tuesday, February 9th 2010

Industry Buzz & Snippets: 11/09/09

Media Strategies: Murdoch will likely remove sites from Google's index. Social Media: Which ad networks did Facebook shut down? Panel advice: Take deliberate approach to social medi  [...]
Posted: Monday, November 9th 2009

New Google Ads Take Aim at Mortgage Lead Gen

A new Google AdWords feature now enables users to compare multiple offers or quotes from mortgage companies, a development that is certain to cause dismay among lead-generation companies in the home-financing space. But the new feature, "Comparison Ads," which was rolled out in the mortgage industry last week and will likely be rolled out in other verticals in the future, could hold both promise and peri  [...]
Posted: Tuesday, November 3rd 2009

Search Ads Push Inauguration Revelers to DC Rental Sites

Andrew Pearson is in the lucrative business of creating website marketplaces for temporary rentals for big events -- and with the inauguration, he hit the big money. Some three million people were expected to swarm the streets of Washington, DC on the day of President Obama's inauguration ceremony, and with only 90,000 hotel rooms, the event was expected to overwhelm the capitol's hospitality industry. To ease the load, Pearson and partners created   [...]
Posted: Wednesday, January 21st 2009

Trulia Launches Self-Serve Ad, Listings Platform

Real estate site Trulia has launched Trulia Pro, where property agents can create and promote online listings with ease. Property promotion options include search or display advertising. Ads can be targeted against keywords or zip-code searches. "Standard" units bring clickers to a Trulia profile page; "Spotlight Ads" feature an agent's picture and a link to their website. Realtors can also manage budgets f  [...]
Posted: Thursday, June 19th 2008

Celebrities, Mortgage Rates, Tax Rebates Top Fastest-Moving US Search Terms

With the unexpected death of movie star Heath Ledger last week, US internet users flocked to the web for the latest news. The search term "heath ledger" was the fastest-moving search term by US internet users across all engines for the week ended January 26, according to Hitwise, writes MarketingCharts. "Ledger" was th  [...]
Posted: Monday, February 4th 2008

Not Without Ambition, DotHomes Launches Stateside

DotHomes, a UK-based real estate search engine, launches in the US this week. The two-year-old service is the industry leader in South Africa with some 147,000 real estate search engine listings. It also indexes about 450,000 homes in the UK. DotHomes launches with over a million US listings and fresh additions daily. Its goal is complete market coverage, according to The G  [...]
Posted: Tuesday, January 29th 2008

Features Galore for Ask.com in 2007

Ask.com announced plans to fit financial services and real estate data into its AskCity - as well as the launch of Ask X, an AJAX-powered search site with dynamic features. Putting data from LendingTree.com and CitySearch into AskCity is part of a deliberate plan to use Ask.com as "glue" fo  [...]
Posted: Thursday, December 21st 2006

Billboard Ads Dot Microsoft's New Virtual Earth 3D

Microsoft has introduced a new dimension to online mapping with a web-based application that combines mapping, local search, virtual reality - and online advertising - in the process granting an edge to Microsoft against mapping rivals Google, Yahoo and AOL. Microsofts unveiled Virtual Earth 3D, part of Microsoft's Windows Live Search, on Monday, allowing users to soar above 15 U.S. cities and between buildings,   [...]
Posted: Tuesday, November 7th 2006

Real Estate Agents Slowly Moving Ad Spend Online

Real estate agents are spending more money on advertising, and more of it online, according to a new report from Classified Intelligence. The study points to a continued movement away from traditional print media and newspaper classifieds toward online free listing sites such as   [...]
Posted: Thursday, August 31st 2006

Yahoo, Zillow Sign Online Real Estate Deal

Real estate startup Zillow.com will provide Yahoo with satellite map-based search functions and home-value tracking. Yahoo and Zillow, still in beta mode, have struck a deal to allow visitors to Yahoo Real Estate to use Zillow's software to look up and compare approximate real-estate values,   [...]
Posted: Thursday, July 20th 2006

Google Real Estate, Google Auto Being Tested

Google is testing real estate and auto search sites built on Google Base and Google Maps, according to Shimon Sandler and Mike May (via Steve Rubel). The real estate beta was pointed out by Dustin Luther of Rain City Guide on March 22; he rightly cautions r  [...]
Posted: Wednesday, April 5th 2006

Local Search Advertising Market to More than Double in 2006

The local paid-search market is expected to reach nearly $1 billion ($987 million) this year, up from $418 million in 2005, and continue to grow rapidly to 1.7 billion in 2007 and reach $4 billion in 2010, when it will account for 47 percent of local online advertising, writes MediaPost, citing a new Borrell Associates report, "2006 Local Search Advertising." However, local advert  [...]
Posted: Friday, March 10th 2006

Homestore Plans Renovations, Move

Online real estate advertiser Homestore is planning some renovations, changing its name to Move Inc. and focusing on consumers, writes InternetNews. It also plans a new vertical search engine called Move.com, which later this year will replace Homestore.com, HomeBuilder.com and RENTNET. Homestore also   [...]
Posted: Friday, February 24th 2006

Keyword Price Declines Persist

Keyword prices fell to an average of $1.43 last month, or 16 percent less than the $1.70 average in December 2004, writes MediaPost, citing data the Fathom Online keyword price index. The greatest year-over-year declines in keyword prices were for the consumer services (35 percent, to $0.89) a  [...]
Posted: Monday, January 9th 2006

Google Earth Gathers Commercial Real Estate Data

CoStar Group, commercial real estate's largest data provider, and Google are in talks about integrating building information with Google Earth mapping service, and preliminary discussions have taken place with Yahoo as well, reports the Mercury News (via SearchEngineLowdown). "We have licensed some content to Google already,  [...]
Posted: Thursday, October 20th 2005

Murdoch Sets Sights on Men 18-34

IGN Entertainment - a videogame-related company that's considering an initial public offering or sale - is a likely takeover target by Rupert Murdoch's media conglomerate News Corp., reports the Financial Times (via   [...]
Posted: Monday, August 22nd 2005

Yahoo, Google, eBay Seek Classified Business Relationship

Google and Yahoo are reportedly vying for the affections of "old" media - specifically Trader Classified Media, the owner of 575 print titles, ranging from Canada's Auto Trader magazine to Buy & Sell Chinese in the U.S. - regarding the possibility of a business relationship, writes the U.K.'s Sunday Times (via paidcontent). EBay, in turn, may be tryi  [...]
Posted: Monday, August 22nd 2005

Online Adspend on Real Estate to Reach $1.8 Billion

Online lead generators and aggregators will rake in half of the estimated $1.8 billion that will be spent on online advertising related to real estate this year, with the likes of Realtor.com and IAC/InterActive Corp.'s RealEstate.com typically getting between $8 and $15 per lead, writes MediaPost, citing a new advertising research report issued this week by Borrell Associates. Search engines  [...]
Posted: Friday, July 29th 2005