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Home Buyers Twice as Likely to Use Online vs. Print

Home buyers in the US are twice as likely to use online sources than print sources to find information about open houses they are interested in, according to a survey commissioned by Trulia and conducted by Harris Interactive (via MarketingCharts). The study found that 62% of  [...]

Online Classifieds Use Doubles in 4 Years, Eat Newspapers' Profit

A study by the Pew Research Center's Internet & American Life Project finds that nearly half (49%) of global online adults used online classified ads at some point -- compared to 2005, when 22% of online adults had used them. On any given day, one-tenth of online users (9%) visit an online classified site, up from 4% in '05.   [...]

The Wealthy Rate Investment Brokers and Real Estate Companies, Websites

High-net-worth consumers rated Fidelity Brokerage Services the most trusted retail broker in the 2008 Luxury Brand Trust Index (LBTI) survey from the Luxury Institute. Charles Schwab & Co., Inc. and Wachovia Securities rank second and third, respectively -   [...]

DoorFly Reverses the Online Home-Promoting Process

Performance First, Inc. has launched Doorfly.com, an online market where buyers describe what they want -- and agents pander for their business. Agents are encouraged to "[showcase] their knowledge, experience and expertise and [offer] an incentive rebate from their commission at closing to the home buyers. Home buyers then compare offerings and choose the agent that they feel best meets their needs," the company stated. A recent survey found that seasoned  [...]

Industry Buzz & Snippets: 1/24/08

Biz Buzz: BusinessWeek hopes aggregation and video will save its business model. eBay CEO Meg Whitman will soon announce retirement. Despite initial denials about her departure, reports were later   [...]

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Zillow Leads Charge for New Real Estate Listings Standards

Online listings of for-sale real estate now have a standard format that can be broadly adopted, reports ClickZ. The standardized listings were created by Zillow, Yahoo Real Estate and Trulia as a way to make the user experience better so that users know what they can expect. The listings will include a standa  [...]

Indy Real Estate Brokers Find Financial Boon in YouTube Format

Some brokers and landlords are taking advantage of the video upload site to conduct walking tours of homes. Wired reports on firms like RentThisJoint and reelProperties, which have begun videotaping rentals or homes for sale in order to give property seekers a real sense of environment. "I was inspired while watching VH1's Pop-Up Video and MTV's Cribs," said Michael Hoy of reelProperti  [...]

Luxury Consumers: What Counts Are Experiences, Not Things

Luxury consumers in the US and much of Western Europe are remarkably similar in many ways, especially in the emphasis they place on experiences rather than ownership, according to a report by the Consumer Research Center of The Conference Board, MarketingCharts writes. "The largest share of luxury consumers (44 percent)  [...]

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Zillow Adds Own Ad System, More Web 2.0 Features

Real estate site Zillow.com this week launched "EZ Ads," a do-it-yourself system that allows users to create an ad and purchase space locally, by geography or ZIP code, reports MediaPost. Another new addition is a question-and-answer function similar to Yahoo Answers, along with a digg-l  [...]

Features Galore for Ask.com in 2007

Ask.com announced plans to fit financial services and real estate data into its AskCity - as well as the launch of Ask X, an AJAX-powered search site with dynamic features. Putting data from LendingTree.com and CitySearch into AskCity is part of a deliberate plan to use Ask.com as "glue" fo  [...]

Zillow Becomes MySpace for Real Estate

Richard Barton, the founder of Expedia, wants to succeed in the fast-growing market for U.S. property websites, too, by opening up his Zillow.com to user-generated content similar to popular networking sites such as MySpace. The move will allow homeowners and real estate agents to add properties’ photos, descriptions, improvements and selling price to Zi  [...]

Billboard Ads Dot Microsoft's New Virtual Earth 3D

Microsoft has introduced a new dimension to online mapping with a web-based application that combines mapping, local search, virtual reality - and online advertising - in the process granting an edge to Microsoft against mapping rivals Google, Yahoo and AOL. Microsofts unveiled Virtual Earth 3D, part of Microsoft's Windows Live Search, on Monday, allowing users to soar above 15 U.S. cities and between buildings,   [...]

Yahoo Targets Local Real Estate Market

With both the US housing market and their rank in real estate searches slumping, Yahoo has revamped its real estate site and ad unit to include partnerships with Prudential and Zillow in hopes of gaining local market share. Some of the new features of Yahoo's real estate portal include US home valuations (made available throu  [...]