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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 50 | 30 |
| » ad pricing | 9 | 71 |
| » ad selling | 27 | 53 |
| » ad targeting | 25 | 55 |
| » advertainment | 4 | 76 |
| » affiliate marketing | 1 | 79 |
| » agencies & ad departments | 5 | 75 |
| » alternative marketing | 8 | 72 |
| » Asia/Pacific | 4 | 76 |
| » automotive | 15 | 65 |
| » b2b | 2 | 78 |
| » best practices | 5 | 75 |
| » biz buzz | 21 | 59 |
| » branding | 10 | 70 |
| » broadband | 3 | 77 |
| » campaigns & creatives of note | 8 | 72 |
| » co-op marketing & partnerships | 3 | 77 |
| » computers & tech | 5 | 75 |
| » consumer packaged goods | 4 | 76 |
| » CRM | 1 | 79 |
| » cross media | 7 | 73 |
| » demographics | 13 | 67 |
| » direct marketing | 24 | 56 |
| » domain names | 4 | 76 |
| » don't believe the hype | 3 | 77 |
| » e-commerce | 21 | 59 |
| » email marketing | 4 | 76 |
| » entertainment | 5 | 75 |
| » Europe | 5 | 75 |
| » finance | 18 | 62 |
| » global | 3 | 77 |
| » healthcare | 5 | 75 |
| » intrusive formats | 1 | 79 |
| » Latin America | 1 | 79 |
| » legal, government & regulation | 5 | 75 |
| » major account moves | 1 | 79 |
| » major brands | 9 | 71 |
| » major players news | 24 | 56 |
| » measurement & analytics | 2 | 78 |
| » media convergence | 11 | 69 |
| » minorities | 2 | 78 |
| » mobile marketing | 6 | 74 |
| » multi-channel marketing | 5 | 75 |
| » new and improved | 12 | 68 |
| » nonsense & parodies | 1 | 79 |
| » online ad market | 44 | 36 |
| » pearls of wisdom | 1 | 79 |
| » people | 2 | 78 |
| » political parties & organizations | 2 | 78 |
| » privacy | 1 | 79 |
| » promotions | 3 | 77 |
| » publishing | 31 | 49 |
| » research & stats | 36 | 44 |
| » rich media | 4 | 76 |
| » search engine marketing | 22 | 58 |
| » seniors | 1 | 79 |
| » signs of doom | 6 | 74 |
| » signs of recovery | 3 | 77 |
| » signs of what's to come | 34 | 46 |
| » small business | 5 | 75 |
| » spam & anti-spam | 1 | 79 |
| » Spanish-speaking | 1 | 79 |
| » technical innovation | 5 | 75 |
| » telecom | 5 | 75 |
| » text ads | 12 | 68 |
| » tools & software | 15 | 65 |
| » top stories | 13 | 67 |
| » travel | 6 | 74 |
| » user experience | 13 | 67 |
| » viral marketing & social media | 6 | 74 |
| » weblog marketing | 2 | 78 |
| » women | 3 | 77 |
| » worst practices | 4 | 76 |
| » Youth | 2 | 78 |
Top Industry News for 7-09-10: Advertisers give new ways to opt out of targeted ads
Ad Targeting:
Advertisers offer new way to opt out of targeted online ads.
Social Media:
Facebook buys provider of user-generated travel guides.
Online Ad Market:
iPhone [...]
Posted: Friday, July 9th 2010
Industry Buzz & Snippets: 11/09/09
Media Strategies:
Murdoch will likely remove sites from Google's index.
Social Media:
Which ad networks did Facebook shut down?
Panel advice: Take deliberate approach to social medi [...]
Posted: Monday, November 9th 2009
Home Buyers Twice as Likely to Use Online vs. Print
Home buyers in the US are twice as likely to use online sources than print sources to find information about open houses they are interested in, according to a survey commissioned by Trulia and conducted by Harris Interactive (via MarketingCharts).
The study found that 62% of [...]
Posted: Wednesday, June 17th 2009
Search Ads Push Inauguration Revelers to DC Rental Sites
Andrew Pearson is in the lucrative business of creating website marketplaces for temporary rentals for big events -- and with the inauguration, he hit the big money.
Some three million people were expected to swarm the streets of Washington, DC on the day of President Obama's inauguration ceremony, and with only 90,000 hotel rooms, the event was expected to overwhelm the capitol's hospitality industry.
To ease the load, Pearson and partners created [...]
Posted: Wednesday, January 21st 2009
Economy Delays Home Buys for 27% of Homeowners
More than one-quarter (27%) of American homeowners say that the current economic environment is causing them to put their plans to buy a new or existing home on hold, according to (pdf) a new Ipsos Public Affairs poll conducted on behalf of Realogy, [...]
Posted: Tuesday, November 18th 2008
Soft Housing Market Forces SMBs onto Web
Over the next two years, the sagging US housing market will drive a nearly 50% increase in website adoption by small and medium-sized businesses that provide home and trade services as these businesses step up marketing efforts to compete for fewer projects, according to research from The Kelsey Group, MarketingCharts [...]
Posted: Thursday, November 13th 2008
Internet, Agents, First Stops for Home Buyers
An overwhelming majority (87%) of recent home buyers in the US say they used the internet as an information resource during their home-buying process, and nearly one-third say they first learned about their newly purchased home from an online channel, according to a study from the National Association of Realtors (NAR), [...]
Posted: Thursday, November 13th 2008
Big Spenders Spend Less as Inflation Congeals, Home Values Slip
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the US economy (via Retailer Daily).
Spending cutb [...]
Posted: Friday, September 5th 2008
Better Business Bureau: Trust in Biz Down in 13 of 15 Industries
In a seven-month period, American consumers' trust in businesses fell in 13 of 15 industries measured, with an overall composite Index decline in consumer trust of 14 percent, according to the second BBB/Gallup Trust in Business Index survey ( [...]
Posted: Tuesday, August 26th 2008
Mortgage, Home-Equity Direct Mail Halves in '08
Mortgage and home-equity lenders reduced direct mail volume by 50 percent in the first half of 2008 compared with the year-earlier period, a result of faltering home sales, new legislation, credit woes and consumer anxiety, according to Mintel Comperemedia, writes MarketingCharts.
Lenders sent an estimated 750 million secured-loan mail [...]
Posted: Friday, August 15th 2008
The Wealthy Rate Investment Brokers and Real Estate Companies, Websites
High-net-worth consumers rated Fidelity Brokerage Services the most trusted retail broker in the 2008 Luxury Brand Trust Index (LBTI) survey from the Luxury Institute. Charles Schwab & Co., Inc. and Wachovia Securities rank second and third, respectively - [...]
Posted: Tuesday, August 12th 2008
DoorFly Reverses the Online Home-Promoting Process
Performance First, Inc. has launched Doorfly.com, an online market where buyers describe what they want -- and agents pander for their business.
Agents are encouraged to "[showcase] their knowledge, experience and expertise and [offer] an incentive rebate from their commission at closing to the home buyers. Home buyers then compare offerings and choose the agent that they feel best meets their needs," the company stated.
A recent survey found that seasoned [...]
Posted: Wednesday, June 25th 2008
Experienced Real Estate Agents Spend More on Listings
Real estate agents with 5+ years of experience represent higher-priced listings and spend more marketing cash on those properties -- $864 per listing -- says a VHT survey of agents' and brokers' allocation of marketing dollars for print, TV, direct mail and online, MarketingCharts reports.
Respondents with less than f [...]
Posted: Friday, June 13th 2008
WaPo Launches Sponsored Apartment Finder Widget
The Washington Post (WaPo) introduced its first ad-supported widget, an apartment finder for DC, Maryland and Virginia.
Sponsored by local realty firm The Bozzuto Group, the widget is available on the Washington Post website, at ClearSpring and on Google's content ad network, AdWeek reports [...]
Posted: Thursday, May 29th 2008
Internet's Role in Consumer Purchases Important, Not Crucial
The internet plays a big role in how people conduct research for purchases, but it is just one among many sources used.
And it is usually not the key factor in final purchasing decisions, according to a study by the Pew Internet & American Life Project, reports MarketingC [...]
Posted: Wednesday, May 21st 2008
Wealthy Women Flex Financial Muscles
Married wealthy women make almost two-thirds (64 percent) of a family's purchase decisions on average, according to a Luxury Institute survey of women from households with $150,000 or more in annual income, MarketingCharts writes.
"Winning over wealthy women is a do-or-die proposition for companies in industries as varied as travel, [...]
Posted: Thursday, May 15th 2008
Financial Strain on Family Life Tops Issues Most Crucial to Women
Women and their families experience tremendous financial pressure on issues ranging from housing, to credit card debt, to healthcare.
As a result, family women are concerned about long-term financial security, according to a Meredith Corporation/NBC Universal survey, [...]
Posted: Monday, April 28th 2008
Travel and Career-Related Sites Fastest-Growing in UK
Unique visitors to travel, career, tax, and real estate sites in the UK increased from December '07 to January '08, reports comScore, citing its World Metrix audience measurement service, writes MarketingCharts.
The January data also show Google Sites, Microsoft Sites, and eBay to be UK internet properties with the m [...]
Posted: Friday, February 29th 2008
NYT Launches Real Estate Classifieds Program
The New York Times shall work with local papers to cross-promote real estate classifieds, according to a company release.
The Real Estate and Great Homes and Destinations portion of NYTimes.com will feature listings from other papers across the country. The NYT will help local papers up-sell classified listings across media, with [...]
Posted: Friday, February 29th 2008
Gay, Lesbian Insurance Habits Profiled: More Likely to Buy Auto Insurance Online
Gays and lesbians are twice as likely as heterosexuals to purchase automotive insurance online, according to a study of auto, life and homeowner/renter insurance by Harris Interactive in conjunction with Witeck-Combs Communications, MarketingCharts [...]
Posted: Friday, February 22nd 2008