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Point of Purchase Platforms Soon to Meet Up with Credit Card Spend Data

Credit card companies are on the brink of monetizing customers’ buying data by selling it to advertisers, according to a report in the Wall Street Journal. So far the industry is circling around this data trove it holds, exploring different concepts. The Journal told of a MasterCard proposal in which it would link Internet users to information about actual purchase behaviors for ad targeting -- pro  [...]
Posted: Tuesday, October 25th 2011

McDonald's, Macy's Insert Ads in Consumers' Online Bank Statements

Several companies including Macy's and McDonald's are experimenting with technology offered by such firms as Cardlytics, Cartera and Clovr Media that allows them to insert targeted ads into consumers' online banking statements. The ads work as one would expect: a consumer uses her debit card or credit card to purchase breakfast at McDonald’s might find a 10% off coupon for her next meal (  [...]
Posted: Tuesday, January 18th 2011

DOOH at Doctors' Offices, Convenience Stores. What's Next?

Digital out-of-home advertising is finding its way into new venues such as doctors' offices and gas stations. At the same time, new industries - consumer goods for instance - are barely easing their way into this channel. In other words, even as DOOH expands its horizons, booking tends to be placed by such stalwart industries as automobile and financial services. "Food, beverage and candy categories are still kicking the tires," says Rob Gorrie, president and CEO and founder of Adcentricity. "  [...]
Posted: Wednesday, August 25th 2010

Fund Raising Sites the Latest to Borrow from the Groupon Model

If only Groupon could have patented its business model. The latest entity to borrow its simple and now widely duplicated go-to-market strategy is a new micro lending site called Cogster.  The site combines localized microlending and social media by connecting consumers with entrepreneurs - but  instead of receiving a stake in the company, consumers receive gift certificates for goods and services as their ROI (  [...]
Posted: Monday, August 23rd 2010

Industry Buzz & Snippets: 10/22/09

Web 2.0 Trends: Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co. The New York Times sets 7 digital priorities. Th  [...]
Posted: Thursday, October 22nd 2009

Yahoo Raises Yearly Outlook with Q3 Earnings

Yahoo is echoing the same optimism for the ad industry as Google did in its earnings call last week. The Sunnyvale, Calif.-based search engine runner-up, in fact, has raised its guidance for the rest of the year, citing the stabilization of its major businesses. Excluding traffic acquisition costs, Yahoo   [...]
Posted: Wednesday, October 21st 2009

YHOO Takes Q4 Loss of $303M; Bartz Keeps Eye on Silver Lining

In her first earning call for Yahoo, just-inaugurated CEO Carol Bartz touted the company's "wonderful energy" and vowed to directly address any viability issues Yahoo faces. She also denied any intention to sell Yahoo or any of its services, and did not indicate plans to reopen acquisition talks with Microsoft. "I would just make a plea that this is a fantastic Internet property and really doesn't deserve everybody trying to pick it and pull it apart," she is   [...]
Posted: Wednesday, January 28th 2009

Forbes Brings Video to Refurbished Story Pages

A redesigned Forbes.com now sports the following features on each story page: More white space, and prominent real estate for advertisers Comment sections for registered users Charts and more intuitively-placed photos Larger text for easier monitor reading An embedded video player, courtesy for Forbes.com's Video Network In tandem with the revamp, the Forbes Video Network debuted an updated media  [...]
Posted: Thursday, December 11th 2008

Mobile Users Tolerate Ads for Lower Bill

Two-thirds (61%) of mobile users would be willing to view advertising on their mobile phone in return for a discount on their monthly bill, according to a survey commissioned by Transverse and conducted by iGR, MarketingCharts   [...]
Posted: Thursday, November 20th 2008

AdWords Eases Stealthily into GOOG Finance

Yesterday Google quietly introduced text ads into Google Finance pages. "Up" and "down" buttons in the lower left-hand corner of the banner enable users to scroll through the ads, most of which promote finance grants, penny stock options or discount brokerages. Ported from AdWords, messages appear one at a time in a large space on the right-hand side of the page:   [...]
Posted: Tuesday, November 18th 2008

'Pod-Busters' Bring the Elevator Pitch to Kiplinger's

Kiplinger.com, the online destination of Kiplinger's Personal Finance magazine, is launching a new ad offering for print and online advertisers: video "pod-busters." Unlike podcasting, with which it could be easily confused, pod-busters consist of four "mini-sodes" -- four sets of video segments that are about 25 seconds each. Each segment features a Personal Finance editor  [...]
Posted: Monday, October 20th 2008

Forbes.com Promises Reach, Frequency, Effectiveness -- to Premium Advertisers

With the launch of a new advertising program, Forbes.com is purportedly guaranteeing a combination of reach, frequency and ad effectiveness to its own premium advertisers. The "Total Guarantee" program is targeted to big spenders gone skittish out of economic concerns. To participate, advertisers must spend a minimum of $1 million over 90 days,   [...]
Posted: Wednesday, October 1st 2008

The Big Money Scores Infiniti, AmEx Sponsorships

The Big Money just scored its first two sponsors: Infiniti and American Express. The site, expected to launch in September, targets the business and finance crowd with "wit and irreverence," says Reuters. It will live on Slate.com, which is owned by The Washington Post -- whose online destination, WashingtonPost.com, enjoys the   [...]
Posted: Friday, July 25th 2008

Yang Attributes Flaccid Earnings to 'Extraordinary Circumstances'

Yahoo suffered a 19 percent drop in quarterly profit and net revenue, failing to meet Wall Street expectations of $1.37 billion. It also missed Thomson Financial's consensus earnings estimate of 11 cents. Net income for 2Q08, with one-time charges subtracted, fell to $139 million -- 10 cents a share -- compared with $161 million (12 cents a share) in 2Q07. Revenue, minus payments to ad partners, rose eight percent, to $1.35 billion, from last year. Gross revenue increased six percent to $1.7   [...]
Posted: Wednesday, July 23rd 2008

ADSDAQ Parent ContextWeb Secures $26M in Series D Funding

ContextWeb, the parent company of the ADSDAQ ad exchange, garnered $26 million in Series D funding. It plans to use the money for international expansion and development of the ADSDAQ, as well as to launch new products. Investor Growth Capital led the round, which brings ContextWeb's total equity investment to $54 million to date. Managing Director Noah Walley  [...]
Posted: Tuesday, July 22nd 2008

Google Stock Suffers After Good -- But Not Great -- Q2 Earnings Report

Yesterday Google announced financial results for Q2, which ended June 30. Revenues totaled $5.37 billion, a 39 percent increase compared to 2Q07, and three percent growth over 1Q08. Traffic acquisition costs (TAC) totaled $1.47 billion -- 28 percent of ad revenues. Operating income was $1.58   [...]
Posted: Friday, July 18th 2008

Microsoft Shares Fall 4% After Fiscal Year Earnings Report

Microsoft reported $60.4 billion in revenue and net income of $17.7 billion for fiscal year 2008. Fourth-quarter earnings were 46 cents per share on revenue of $15.84 billion; Wall Street sought earnings of 47 cents a share. Shares fell four percent after hours yesterday. View the investor statement. The company's online business lost more money than in the previous year:   [...]
Posted: Friday, July 18th 2008

WidgetBucks Raises $10M, Cracks comScore Ad Network Report

Mpire Corporation, the parent company of ad network WidgetBucks, garnered $10 million in Series B investment. WidgetBucks was the first ad widget network to rank in comScore's ad network report, coming in No. 33 in April. The company plans to use its funds to improve ad algorithms, expand sales and marketing, and explore verticals like finance, travel and text advertising. CEO Matt Hul  [...]
Posted: Thursday, June 12th 2008

News Corp., WSJ Throw Greenbacks Behind Financial Ad Network

The Wall Street Journal Digital Network and News Corp.'s .Fox Networks are launching an online ad destination for financial topics, reports Reuters. The Worthnet.Fox network currently includes 30 publishers, such as Barron's, MarketWatch and The Wall Street Journal. Worthnet will target roving executives with an eye for cross-cultural domination; for example, "the head of world financial companies that  [...]
Posted: Monday, May 19th 2008

Federated Media Garners $50M in Fresh Cash

Federated Media has drawn $50 million in an investment round led by Oak Investment Partners. The financing was rumored to have followed a $200 million pre-money valuation. The company oversees an ad network comprised of over 200 blogs and websites. "We're not an ad network in the way you think of a Tacoda or a BlueLithium," said co-founder John Battelle in an   [...]
Posted: Thursday, April 17th 2008