Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Local Ad Dollars Go Mobile And Online: Who Buys Them, In What Formats?
Local ad spending will experience a compound annual growth of 2.6% through 2016, but online and mobile will lead the way with double-digit growth, compared to TV, radio and print. And technology and retail will lead that growth, with local search leading the formats.
That according to BIA/Kelsey's Media Ad View reports, which projects that local ad revenues [...]
Posted: Thursday, May 17th 2012
Dismiss Google+ At Your Own Risk
Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Star [...]
Posted: Thursday, May 10th 2012
Demographics: Wealthier Men Outpace Women In Online Shopping
Never mind the perception that men dislike shopping. They spend plenty online, reports USA Today. According to digital performance company iProspect, 19 million affluent American men are online, the majority of them shopping, and about half of them spend $4,000+ per year. Leading the growth trend? Luxury items, particularly clothing and accessories. Affluent men pref [...]
Posted: Monday, May 7th 2012
Top News: Chirpify Music Platform | Google Cloud Storage | Patents Boost Android | CrowdStar Quits Facebook
Business Buzz:
Chirpify launches digital music platform
Business Strategies:
P&G Leans on Digital in Corporate-Image Push
Corporations Must “Put on a Human Face†to [...]
Posted: Wednesday, April 25th 2012
Gillette Sponsors AOL's Launch into the Male Consumer Lifestyle Space
AOL has launched its first site aimed at men's consumer lifestyles, together with BermanBraun. Sponsoring the site, called Mandatory, is Gillette.
The site will feature a range of content from video showing viewers how to become a Renaissance Man in 60 seconds or an interactive map of every micro and macro brewery in Ameri [...]
Posted: Friday, March 30th 2012
Pillsbury Campaign Ties TV to Mobile CTA
Pillsbury is running a television campaign for its crescent rolls on television that includes a mobile call to action. The TV ads will run through the month, featuring the Shazam logo that users are urged to snap during the commercials to learn more about the product, according to Mobile Marketer.
The Shazam logo appears in the upper right-hand corner, which can be scanned with the Shazam iPhone and And [...]
Posted: Wednesday, December 7th 2011
Sara Lee Launches Life's Not Perfect Campaign
An old hand at Facebook campaigns, Sara Lee has launched its latest initiative on the channel. Called "Life’s Not Perfect…But Your Deli Meat Can Be", it is based on a series of videos created with Second City Communications.
The funny videos capture milestones in the life of three buys women - like her child's first day of school - with unexpected outcomes. With women [...]
Posted: Tuesday, October 11th 2011
Procter & Gamble is Poster Child for CPG Online Ad Spend
Bob McDonald, president, chairman and CEO of Procter & Gamble, has an ambitious goal for the CPG company: he wants to deeply penetrate every market on the globe. "There’s no question that 30 years from now, when people look back at this moment in time they are going to ask, 'Did the [P&G] leadership team properly move the center of gravity of the company more toward Asia and Africa where the babies are being born, or in this country to the Hispanic population, or in the Middle East to the Isla [...]
Posted: Monday, August 15th 2011
Kimberly-Clark Shows Mobile Advertising Doesn't Have to be Local
Recently Kimberly-Clark tested a mobile ad campaign whose results cast doubts on the growing supposition that mobile advertising is best used - or even only to be used - as a local tool. It also gave a boost to CPG companies that have yet to spot an advantage to mobile advertising, especially as the channel becomes ever more inundated with local daily deal offerings.
Via [...]
Posted: Friday, July 1st 2011
Discovery Launches New Site for Moms; Men Still Foolishly Ignored by Advertisers
Another mom friendly-blog has recently launched, this time by Discovery Communications. The site, Parentables, is part of the company's efforts to drive revenues via online content, writes PaidContent.org.
TLC's first non-program blog project, it will include contributions from TLC stars such as Kate Gosselin and [...]
Posted: Thursday, April 28th 2011
As They Ramp up Social Commerce, Will Brands Remember the Social Piece?
Last week Proctor & Gamble began selling Pampers diapers and wipes - along with an assortment of other products such as Tide, Oral B, Olay and Pantene - through its Pampers Facebook page. P&G has sold its products before via Facebook, namely its pre-sale of Pampers Cruisers with Dry Max; this initiative, though, it [...]
Posted: Monday, October 4th 2010
Marketing Data Roundup: iPhone users are from Venus; Android users, from Mars
Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com.
The Differences Between iPhone and Android Users Based on Digital Coupons
Android users are manly-scented, pork-eating, bird lovers, while iPhone users are feminine-smelling, chicken-eating, fish owners. So says [...]
Posted: Wednesday, September 1st 2010
Top March Websites Indicate Spring's Arrival
Increased consumer interest in website categories including home improvement, baseball and theme parks indicated that consumers were preparing for the arrival of spring in March 2010, according to Compete.
Home Improvement
Every spring, there is typically a spike in home improvement-related traffic online. March 2010 followed this trend. Home improvement sites Bedbathandbeyond.com (5,058,487 unique visitors), l [...]
Posted: Wednesday, May 5th 2010
Is it Really Worthwhile to Market on Twitter?
A new study by Edison Research provides a complex and multi-layered picture of Twitter - along with some interesting data points that suggest it may not be worthwhile for some companies to focus their online marketing efforts on the micro-blogging site. This, of course, contradicts other studies - at least about social media, not necessarily Twitter - as well as what has become conventional wisdom on how to advance a brand.
[...]
Posted: Monday, May 3rd 2010
Grocery Stores Spiff Up Digital Offerings
Grocery stores are increasingly turning to digital strategies - from mobile Apps to industry-specific ad platforms - to enhance their overall sales.
An example of the former is Whole Foods Market, which rolled out an iPhone App earlier this year and has now launched a version of its e-commerce site optimized for web-enabled mobile devices [...]
Posted: Friday, December 11th 2009
Cox Keeps ValPak Now That It's Digital
Cox Enterprises has decided to keep Largo, Fla.-based Valpak in its corporate family after announcing last year that it was exploring its sale.
A number of factors no doubt went into this decision, including the likely dearth of offers during the sharp recession. However Valpak has begun to aggressively enter new forms of media - and Cox has said it believes it has a promising future [...]
Posted: Friday, December 11th 2009
Industry Buzz & Snippets: 12/11/09
Ad Campaigns:
Sony taps YouTube phenom to remix TV ads.
KISS shows beer can be sold at web concerts too.
Analytics:
Majority of online retailers not confident w [...]
Posted: Friday, December 11th 2009
New SocNet Tools Seek Missing Revenue Link
CMOs are seeking better ways to link social media advertising and investments with related revenues. Some companies, most notably Procter & Gamble in the UK, have begun experimenting with "pay for engagement" strategies. In September, the company decided to pay publishers when a consumer downloads a game or otherwise indicates he or she has interacted with the site instead basing compensation merely on site visits or number of eyeballs. ( [...]
Posted: Thursday, December 10th 2009
Virtual Goods Reap Real Sales
Specialty youth-apparel brand Boy Meets Girl is teaming up with online fashion game/community Fashion Fantasy Game to drive real-world sales with virtual goods. As part of the promotion, all Fashion Fantasy Game members will receive a free virtual version of the Boy Meets Girl [...]
Posted: Friday, December 4th 2009
Retailers Reach Shoppers with Tweeter Holiday Deals
Major retailers in the US are using Twitter this holiday season to engage in instant, one-on-one conversations with their customers about sales, service and technical issues, shopping news, and other topics.
The move represents the growing emergence of Twitter as a medium that can serve a range of previously separate outreach functions - including advertising, customer service, and news. Approximately 59% of online retailers plan to increase their use of Twitter this holiday season, [...]
Posted: Tuesday, December 1st 2009