Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 211 | 148 |
| » ad pricing | 18 | 341 |
| » ad selling | 54 | 305 |
| » ad targeting | 101 | 258 |
| » ad technologies & vendors | 56 | 303 |
| » advertainment | 76 | 283 |
| » Advertising | 1 | 358 |
| » affiliate marketing | 7 | 352 |
| » agencies & ad departments | 71 | 288 |
| » alternative marketing | 96 | 263 |
| » Asia/Pacific | 19 | 340 |
| » automotive | 34 | 325 |
| » b2b | 11 | 348 |
| » best practices | 43 | 316 |
| » biz buzz | 131 | 228 |
| » branding | 135 | 224 |
| » broadband | 27 | 332 |
| » campaigns & creatives of note | 132 | 227 |
| » case studies | 18 | 341 |
| » co-op marketing & partnerships | 42 | 317 |
| » computers & tech | 69 | 290 |
| » CRM | 3 | 356 |
| » cross media | 84 | 275 |
| » demographics | 121 | 238 |
| » direct marketing | 104 | 255 |
| » domain names | 37 | 322 |
| » don't believe the hype | 17 | 342 |
| » e-commerce | 152 | 207 |
| » email marketing | 22 | 337 |
| » entertainment | 135 | 224 |
| » Europe | 36 | 323 |
| » events | 8 | 351 |
| » finance | 43 | 316 |
| » floater | 1 | 358 |
| » global | 12 | 347 |
| » healthcare | 27 | 332 |
| » How-to | 2 | 357 |
| » I-PR & business communications | 11 | 348 |
| » Insider News | 1 | 358 |
| » instant messaging marketing | 7 | 352 |
| » interviews | 2 | 357 |
| » intrusive formats | 6 | 353 |
| » Latin America | 8 | 351 |
| » legal, government & regulation | 26 | 333 |
| » loyalty & retention | 40 | 319 |
| » major account moves | 30 | 329 |
| » major brands | 248 | 111 |
| » major players news | 105 | 254 |
| » Marketing | 1 | 358 |
| » measurement & analytics | 34 | 325 |
| » media convergence | 69 | 290 |
| » minorities | 11 | 348 |
| » mobile marketing | 66 | 293 |
| » multi-channel marketing | 37 | 322 |
| » new and improved | 37 | 322 |
| » nonsense & parodies | 9 | 350 |
| » online ad market | 106 | 253 |
| » pearls of wisdom | 13 | 346 |
| » people | 14 | 345 |
| » personalization | 14 | 345 |
| » political parties & organizations | 12 | 347 |
| » privacy | 6 | 353 |
| » promotions | 54 | 305 |
| » publishing | 76 | 283 |
| » real estate | 4 | 355 |
| » rich media | 43 | 316 |
| » Sales | 1 | 358 |
| » search engine marketing | 48 | 311 |
| » Segmentation & Markets | 3 | 356 |
| » seniors | 13 | 346 |
| » sex sells | 3 | 356 |
| » signs of doom | 27 | 332 |
| » signs of recovery | 11 | 348 |
| » signs of what's to come | 181 | 178 |
| » small business | 8 | 351 |
| » spam & anti-spam | 3 | 356 |
| » Spanish-speaking | 12 | 347 |
| » syndication & RSS | 9 | 350 |
| » technical innovation | 41 | 318 |
| » telecom | 38 | 321 |
| » text ads | 15 | 344 |
| » tools & software | 54 | 305 |
| » top stories | 57 | 302 |
| » travel | 15 | 344 |
| » user experience | 100 | 259 |
| » viral marketing & social media | 66 | 293 |
| » weblog marketing | 21 | 338 |
| » women | 60 | 299 |
| » worst practices | 21 | 338 |
| » Youth | 57 | 302 |
Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis
Ad Technology:
Sense Networks Releases New Predictive Mobile Ad Targeting Services
Facebook Premium Ads Get Self-Service AvailabilityÂ
Facebook 'plotting ad-tracking system' [...]
Posted: Thursday, May 24th 2012
Top News: Chirpify Music Platform | Google Cloud Storage | Patents Boost Android | CrowdStar Quits Facebook
Business Buzz:
Chirpify launches digital music platform
Business Strategies:
P&G Leans on Digital in Corporate-Image Push
Corporations Must “Put on a Human Face†to [...]
Posted: Wednesday, April 25th 2012
Top News: Gannett Earnings Plummet | Olympic Sponsors "Greenwashing?" | Fortune 500 SoMe Infographic | P&G Glorifies Mothers
Ad Technology:
CEO Moore On 24/7 Media: We’re A Tech Company, Not An Agency
Sinclair Broadcast Group Expands Contract for Harris Corporation Media Software Solution
ChaCha Partners With Adometry [...]
Posted: Tuesday, April 17th 2012
Gillette Sponsors AOL's Launch into the Male Consumer Lifestyle Space
AOL has launched its first site aimed at men's consumer lifestyles, together with BermanBraun. Sponsoring the site, called Mandatory, is Gillette.
The site will feature a range of content from video showing viewers how to become a Renaissance Man in 60 seconds or an interactive map of every micro and macro brewery in Ameri [...]
Posted: Friday, March 30th 2012
Pillsbury Campaign Ties TV to Mobile CTA
Pillsbury is running a television campaign for its crescent rolls on television that includes a mobile call to action. The TV ads will run through the month, featuring the Shazam logo that users are urged to snap during the commercials to learn more about the product, according to Mobile Marketer.
The Shazam logo appears in the upper right-hand corner, which can be scanned with the Shazam iPhone and And [...]
Posted: Wednesday, December 7th 2011
Sara Lee Launches Life's Not Perfect Campaign
An old hand at Facebook campaigns, Sara Lee has launched its latest initiative on the channel. Called "Life’s Not Perfect…But Your Deli Meat Can Be", it is based on a series of videos created with Second City Communications.
The funny videos capture milestones in the life of three buys women - like her child's first day of school - with unexpected outcomes. With women [...]
Posted: Tuesday, October 11th 2011
Kimberly-Clark Shows Mobile Advertising Doesn't Have to be Local
Recently Kimberly-Clark tested a mobile ad campaign whose results cast doubts on the growing supposition that mobile advertising is best used - or even only to be used - as a local tool. It also gave a boost to CPG companies that have yet to spot an advantage to mobile advertising, especially as the channel becomes ever more inundated with local daily deal offerings.
Via [...]
Posted: Friday, July 1st 2011
Discovery Launches New Site for Moms; Men Still Foolishly Ignored by Advertisers
Another mom friendly-blog has recently launched, this time by Discovery Communications. The site, Parentables, is part of the company's efforts to drive revenues via online content, writes PaidContent.org.
TLC's first non-program blog project, it will include contributions from TLC stars such as Kate Gosselin and [...]
Posted: Thursday, April 28th 2011
As They Ramp up Social Commerce, Will Brands Remember the Social Piece?
Last week Proctor & Gamble began selling Pampers diapers and wipes - along with an assortment of other products such as Tide, Oral B, Olay and Pantene - through its Pampers Facebook page. P&G has sold its products before via Facebook, namely its pre-sale of Pampers Cruisers with Dry Max; this initiative, though, it [...]
Posted: Monday, October 4th 2010
Industry Buzz & News: 6/04/10
Online Ad Market:
Google quietly brings Twitter feeds to display ads.
Publishing:
Publishers see signs the iPad can restore ad money.
Social Media:
Why small businesses shouldn't [...]
Posted: Friday, June 4th 2010
Digital Agencies Have Yet to Fully Adopt DOOH: Adcentricity
While mainstream ad agencies have digital out-of-home (DOOH) on their radar and are allocating dollars to the medium, digital agencies have not yet adopted or fully understood the medium's capabilities, in a counter-intuitive digital divide, according to DOOH aggregator and strategist Adcentricity.
Digital Agencies, DOOH Networks Unfamiliar with Each Other
Exacerbating the digital divide here is the fact that most network partners are completely unaware of or mostly unfami [...]
Posted: Wednesday, May 5th 2010
Connecting Online Ads and Offline Purchases: Two Approaches
By exactly how much do online brand campaigns drive sales of these products in brick and mortar stores? The online advertising industry has tried to answer that question, but much to their client base's dismay, have not really succeeded.
Now two new applications have just come to market that purport to bridge that gap.
VideoEgg and comScore
VideoEgg has [...]
Posted: Thursday, December 17th 2009
Grocery Stores Spiff Up Digital Offerings
Grocery stores are increasingly turning to digital strategies - from mobile Apps to industry-specific ad platforms - to enhance their overall sales.
An example of the former is Whole Foods Market, which rolled out an iPhone App earlier this year and has now launched a version of its e-commerce site optimized for web-enabled mobile devices [...]
Posted: Friday, December 11th 2009
Cox Keeps ValPak Now That It's Digital
Cox Enterprises has decided to keep Largo, Fla.-based Valpak in its corporate family after announcing last year that it was exploring its sale.
A number of factors no doubt went into this decision, including the likely dearth of offers during the sharp recession. However Valpak has begun to aggressively enter new forms of media - and Cox has said it believes it has a promising future [...]
Posted: Friday, December 11th 2009
Industry Buzz & Snippets: 12/11/09
Ad Campaigns:
Sony taps YouTube phenom to remix TV ads.
KISS shows beer can be sold at web concerts too.
Analytics:
Majority of online retailers not confident w [...]
Posted: Friday, December 11th 2009
New SocNet Tools Seek Missing Revenue Link
CMOs are seeking better ways to link social media advertising and investments with related revenues. Some companies, most notably Procter & Gamble in the UK, have begun experimenting with "pay for engagement" strategies. In September, the company decided to pay publishers when a consumer downloads a game or otherwise indicates he or she has interacted with the site instead basing compensation merely on site visits or number of eyeballs. ( [...]
Posted: Thursday, December 10th 2009
Virtual Goods Reap Real Sales
Specialty youth-apparel brand Boy Meets Girl is teaming up with online fashion game/community Fashion Fantasy Game to drive real-world sales with virtual goods. As part of the promotion, all Fashion Fantasy Game members will receive a free virtual version of the Boy Meets Girl [...]
Posted: Friday, December 4th 2009
Marketers Jump on E-Reader Data Bandwagon
For now, e-readers are strictly a retail play - for $259 and up, a consumer can purchase a device - along with the content to read on it - from Sony, Amazon and Barnes & Noble.
That, however, has not stopped marketers from planning for the day when these devices - which In-Stat says are poised to grow into a $2 billion market by the end of next year - will eventually provide mobile advertising opportunities.
[...]
Posted: Friday, December 4th 2009
Retailers Reach Shoppers with Tweeter Holiday Deals
Major retailers in the US are using Twitter this holiday season to engage in instant, one-on-one conversations with their customers about sales, service and technical issues, shopping news, and other topics.
The move represents the growing emergence of Twitter as a medium that can serve a range of previously separate outreach functions - including advertising, customer service, and news. Approximately 59% of online retailers plan to increase their use of Twitter this holiday season, [...]
Posted: Tuesday, December 1st 2009
Zappos 'Overlays' Interactive Video for Nike
Zappos is leveraging its recently announced partnership with Overlay.TV to produce interactive video ads for Nike products on its retail website.
Though Zappos has hopes to deploy the technology across its entire site, Nike shoppers are the first to enjoy the benefits of the clickable videos, which are fully integrated with the site's [...]
Posted: Monday, November 30th 2009