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Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows

Ad Technology: Issuu: A Tool for Marketing, Not Just Magazines Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo  [...]
Posted: Thursday, April 26th 2012

Top News: Chirpify Music Platform | Google Cloud Storage | Patents Boost Android | CrowdStar Quits Facebook

Business Buzz: Chirpify launches digital music platform Business Strategies: P&G Leans on Digital in Corporate-Image Push Corporations Must “Put on a Human Face” to   [...]
Posted: Wednesday, April 25th 2012

Top News: Gannett Earnings Plummet | Olympic Sponsors "Greenwashing?" | Fortune 500 SoMe Infographic | P&G Glorifies Mothers

Ad Technology: CEO Moore On 24/7 Media: We’re A Tech Company, Not An Agency Sinclair Broadcast Group Expands Contract for Harris Corporation Media Software Solution ChaCha Partners With Adometry   [...]
Posted: Tuesday, April 17th 2012

Gillette Sponsors AOL's Launch into the Male Consumer Lifestyle Space

AOL has launched its first site aimed at men's consumer lifestyles, together with BermanBraun. Sponsoring the site, called Mandatory, is Gillette. The site will feature a range of content from video showing viewers how to become a Renaissance Man in 60 seconds or an interactive map of every micro and macro brewery in Ameri  [...]
Posted: Friday, March 30th 2012

Pillsbury Campaign Ties TV to Mobile CTA

Pillsbury is running a television campaign for its crescent rolls on television that includes a mobile call to action. The TV ads will run through the month, featuring the Shazam logo that users are urged to snap during the commercials to learn more about the product, according to Mobile Marketer. The Shazam logo appears in the upper right-hand corner, which can be scanned with the Shazam iPhone and And  [...]
Posted: Wednesday, December 7th 2011

Sara Lee Launches Life's Not Perfect Campaign

An old hand at Facebook campaigns, Sara Lee has launched its latest initiative on the channel. Called "Life’s Not Perfect…But Your Deli Meat Can Be", it is based on a series of videos created with Second City Communications. The funny videos capture milestones in the life of three buys women - like her child's first day of school - with unexpected outcomes. With women  [...]
Posted: Tuesday, October 11th 2011

Procter & Gamble is Poster Child for CPG Online Ad Spend

Bob McDonald, president, chairman and CEO of Procter & Gamble, has an ambitious goal for the CPG company: he wants to deeply penetrate every market on the globe. "There’s no question that 30 years from now, when people look back at this moment in time they are going to ask, 'Did the [P&G] leadership team properly move the center of gravity of the company more toward Asia and Africa where the babies are being born, or in this country to the Hispanic population, or in the Middle East to the Isla  [...]
Posted: Monday, August 15th 2011

Mommy Bloggers Part of Procter & Gamble's Ad Push

Procter & Gamble is redoubling its attention on Mommy bloggers as it steps up its ad budget. The company has announced that it was raising global ad spending 8%, or more than $700 million, to $9.3 billion, for the fiscal year. That is an all-time record both in absolute terms and as a share of sales for the company, Ad Age reports. One of the initiatives under way,   [...]
Posted: Monday, August 8th 2011

Kimberly-Clark Shows Mobile Advertising Doesn't Have to be Local

Recently Kimberly-Clark tested a mobile ad campaign whose results cast doubts on the growing supposition that mobile advertising is best used - or even only to be used - as a local tool. It also gave a boost to CPG companies that have yet to spot an advantage to mobile advertising, especially as the channel becomes ever more inundated with local daily deal offerings. Via   [...]
Posted: Friday, July 1st 2011

Discovery Launches New Site for Moms; Men Still Foolishly Ignored by Advertisers

Another mom friendly-blog has recently launched, this time by Discovery Communications. The site, Parentables, is part of the company's efforts to drive revenues via online content, writes PaidContent.org. TLC's first non-program blog project, it will include contributions from TLC stars such as Kate Gosselin and   [...]
Posted: Thursday, April 28th 2011

As They Ramp up Social Commerce, Will Brands Remember the Social Piece?

Last week Proctor & Gamble began selling Pampers diapers and wipes - along with an assortment of other products such as Tide, Oral B, Olay and Pantene - through its Pampers Facebook page. P&G has sold its products before via Facebook, namely its pre-sale of Pampers Cruisers with Dry Max; this initiative, though, it   [...]
Posted: Monday, October 4th 2010

Marketing Data Roundup: iPhone users are from Venus; Android users, from Mars

Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com. The Differences Between iPhone and Android Users Based on Digital Coupons Android users are manly-scented, pork-eating, bird lovers, while iPhone users are feminine-smelling, chicken-eating, fish owners. So says  [...]
Posted: Wednesday, September 1st 2010

DOOH at Doctors' Offices, Convenience Stores. What's Next?

Digital out-of-home advertising is finding its way into new venues such as doctors' offices and gas stations. At the same time, new industries - consumer goods for instance - are barely easing their way into this channel. In other words, even as DOOH expands its horizons, booking tends to be placed by such stalwart industries as automobile and financial services. "Food, beverage and candy categories are still kicking the tires," says Rob Gorrie, president and CEO and founder of Adcentricity. "  [...]
Posted: Wednesday, August 25th 2010

Industry Buzz & News: 6/04/10

Online Ad Market: Google quietly brings Twitter feeds to display ads. Publishing: Publishers see signs the iPad can restore ad money. Social Media: Why small businesses shouldn't   [...]
Posted: Friday, June 4th 2010

Digital Agencies Have Yet to Fully Adopt DOOH: Adcentricity

While mainstream ad agencies have digital out-of-home (DOOH) on their radar and are allocating dollars to the medium, digital agencies have not yet adopted or fully understood the medium's capabilities, in a counter-intuitive digital divide, according to DOOH aggregator and strategist Adcentricity. Digital Agencies, DOOH Networks Unfamiliar with Each Other Exacerbating the digital divide here is the fact that most network partners are completely unaware of or mostly unfami  [...]
Posted: Wednesday, May 5th 2010

Connecting Online Ads and Offline Purchases: Two Approaches

By exactly how much do online brand campaigns drive sales of these products in brick and mortar stores? The online advertising industry has tried to answer that question, but much to their client base's dismay, have not really succeeded. Now two new applications have just come to market that purport to bridge that gap. VideoEgg and comScore VideoEgg has   [...]
Posted: Thursday, December 17th 2009

Cox Keeps ValPak Now That It's Digital

Cox Enterprises has decided to keep Largo, Fla.-based Valpak in its corporate family after announcing last year that it was exploring its sale. A number of factors no doubt went into this decision, including the likely dearth of offers during the sharp recession. However Valpak has begun to aggressively enter new forms of media - and Cox has said it believes it has a promising future   [...]
Posted: Friday, December 11th 2009

Industry Buzz & Snippets: 12/11/09

Ad Campaigns: Sony taps YouTube phenom to remix TV ads. KISS shows beer can be sold at web concerts too. Analytics: Majority of online retailers not confident w  [...]
Posted: Friday, December 11th 2009

New SocNet Tools Seek Missing Revenue Link

CMOs are seeking better ways to link social media advertising and investments with related revenues. Some companies, most notably Procter & Gamble in the UK, have begun experimenting with "pay for engagement" strategies. In September, the company decided to pay publishers when a consumer downloads a game or otherwise indicates he or she has interacted with the site instead basing compensation merely on site visits or number of eyeballs. (  [...]
Posted: Thursday, December 10th 2009

Marketers Jump on E-Reader Data Bandwagon

For now, e-readers are strictly a retail play - for $259 and up, a consumer can purchase a device - along with the content to read on it - from Sony, Amazon and Barnes & Noble. That, however, has not stopped marketers from planning for the day when these devices - which In-Stat says are poised to grow into a $2 billion market by the end of next year - will eventually provide mobile advertising opportunities.   [...]
Posted: Friday, December 4th 2009