Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 3 of 3
Mobile & Web Plays Seek US Hispanics
A host of new mobile and online ad initiatives - including those from Yahoo and the Orange Advertising Network -Â have just been launched with the intent of targeting the 46-million-strong US Hispanic market.
In building off its already-strong mobile homepage, Yahoo is making its Spanish-language counterpart, Mobile en Español, available on more than 1,900 mobile device models. The site offe [...]
Posted: Monday, November 16th 2009
Mobile Text Advertising: US Response Rates Higher Than Europe
Though the volume of SMS ads reported by mobile subscribers is lower in the US than in the five leading Western European markets, the US has the highest response rates, according to M:Metrics, which released its July Benchmark Survey of mobile market metrics (see tables at end of article), [...]
Posted: Monday, September 24th 2007
'Buy-High' Terra Lycos to Sell Low
ZDNet: Web portal for sale, slightly used
When a Spanish phone company bought Lycos for $12.5 billion, some in the U.S. snickered that the Europeans were jumping into the Internet bubble just after the popping sound was heard on this side of the Atlantic. After a few years of deflating, Terra Lycos is looking to compound its buy-high strategy with a switch to sell-low. Having hired Lehman Brothers to tout the portal to the market, anal [...]
Posted: Tuesday, April 27th 2004
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