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Industry Buzz & Snippets: 10/20/09

Web 2.0 News and Trends: Start-up health sites are increasingly leveraging social networking and advertising trends.  Ford, NFL find limited success in   [...]
Posted: Tuesday, October 20th 2009

Subtitles Lend Staying Power to Online Video

Palo Alto-based PLYmedia, a company that specializes in enhancing online video, published the results of a trial study on the impact of adding subtitles and closed captions on viewing habits. PLYmedia's closed captioning app converts audio video into text video, opening up additional viewing opportunities for the hearing impaired. It is very popular with office workers who want to watch videos (silently) at their desks. When subtitles a  [...]
Posted: Tuesday, March 24th 2009

Half of Adults -- and Almost All Teens -- Play Video Games

Nearly all American teens (97%), and over half (53%) of adults over 18, say they play video games. About one in five adults (21%) plays video games every day or almost every day, adds research from the Pew Internet Project, MarketingCharts writes. Pew's Annual Gadgets Survey found that, independ  [...]
Posted: Wednesday, December 10th 2008

Texters Young, Culturally Diverse, Spendy Over 'Net

Adults in the US who use the text-messaging feature on their cell phone are 49% more likely than the average American to be between age 18-24, 14% more likely to be Hispanic and 24% more likely to be African American, according to (pdf) a survey from Scarborough Research, MarketingCharts   [...]
Posted: Tuesday, November 25th 2008

Network Radio Attracts Educated Audience, Majority Listen ‘On the Go’

Network radio in the US attracts a highly educated and affluent audience, as well as a large percentage of Black Americans, working women, Hispanic teens and metropolitan listeners, according to the 2008 Network Radio Today (pdf) report from Arbitron, MarketingCharts   [...]
Posted: Friday, November 7th 2008

1 in 5 Households Ill-Prepared for Digital TV; Houston Least of All

Some 9.6 million US TV households are still not ready for the February 2009 transition to all-digital broadcasting, and would be unable to receive TV programming if the switch occurred today, according to a research report fr  [...]
Posted: Friday, October 17th 2008

Mexicans Use Phones to Pay for Meals, Taxi Trips

Major banks in Mexico, including Citigroup Inc. and BBVA, are partnering with mobile operators Telefonica SA and Iusacell to launch a mobile charge service, reports Reuters. Mobile users will soon be able to link savings accounts to their phones, so payments can be made to restaurants or taxis, for example, via text message. The offering is targe  [...]
Posted: Tuesday, August 26th 2008

Industry Buzz & Snippets: 4/10/08

Ad Networks and Analytics: TargetSpot added eight stations to its lineup, including FoxNews Radio. aCerno is a new network of e-commerce sites that targets ads based on past purchasing behavior. The ads are served based on what the person is expected to buy next. Agencies and Execs:   [...]
Posted: Thursday, April 10th 2008

TNS: US Ad Expenditures Up Just 0.2% in 2007

The US advertising market continued to sputter at the end of 2007, finishing the year with measured spending of $148.99 billion, up 0.2 percent from 2006, according to TNS media intelligence, MarketingCharts writes. F  [...]
Posted: Wednesday, March 26th 2008

Industry Buzz & Snippets: 3/20/08

Ad Networks and Analytics: A partnership with SpotXChange may enable YuMe to increase ad inventory and opportunities for publishers in its network. Federated Media, the ad network founded by John Battelle,   [...]
Posted: Thursday, March 20th 2008

Three in Ten US Mobile Users Recall Seeing Mobile Ads

More than three in ten mobile users - some 78 million US consumers - saw or heard advertising on their mobile phones in the fourth quarter of 2007, according to a study by Gfk/NOP Research conducted for mobile entertainment community Limbo, writes MarketingCharts.   [...]
Posted: Monday, January 14th 2008

Latino-Focused Tr3s to Launch Mobile Social Network

MTV is launching a mobile social network for its Latino youth-focused channel MTV Tr3s, called Con3xion, in mid-December. MTV Tr3s' mobile channel saw 60 percent growth in mobile video streams every month in the past quarter, reports  [...]
Posted: Thursday, November 15th 2007

To Target Women, Try Sports -- but Ethnicity Matters

To reach women, marketers may not consider choosing between soap operas and the NFL when putting together media allocation plans. But they might want to reconsider, according to a BIGresearch study, which found women more likely to be regularly or occasionally watching sports than soap operas, writes sister site Mark  [...]
Posted: Friday, November 2nd 2007

Zune Launches Custom Player for Reggaeton Fans

While Apple dedicates specialty iPods to U2, Microsoft's Zune shoots for the Latin market with a customized Zune for reggaeton act Wisin & Yadel. The limited edition Wisen & Yadel Zune will hit Wal-Mart stores nationwide Oct. 29, according to Reuters, and will feature a new album by th  [...]
Posted: Monday, October 22nd 2007

Broadband Gains Ground in Urban Black and Hispanic Homes

Broadband internet is now reaching a full 50 percent of homes in urban America, up from 38 percent in 2006, according to the 2007 edition of Horowitz Associates, Inc.'s annual study on urban, multicultural consumers and the market for cable and broadband services, reports MarketingCharts. Some findings from the "  [...]
Posted: Wednesday, August 1st 2007

Caress, Univision, Beauty Queen Make Key Players in Online Telenovela

Caress beauty products has produced, and will be the first sponsor of, a new online telenovela from Univision, reports Variety. "Me Adorada Malena," which translates to "My Beloved Malena," will feature a main character that happens to be a Caress spokesmodel. The character is played by former Miss Universe Cynthia Olavarria. The series will run in a condensed form on Univision's TV stations  [...]
Posted: Wednesday, July 11th 2007

Ford Brands AOL Latino Fashion Reality Series

AOL Latino is hosting an online reality series set in the fashion world and sponsored by Ford, reports AdAge. Fashionista follows 20 contestants as they compete for the honor of designing a dress for actress Dayanara Torres. Each designer will be outfitted with AOL Pages that include AIM, photos and blogs. Viewers will be able to rate how they feel the contestants are faring as the series  [...]
Posted: Wednesday, June 13th 2007

Spanish Networks Struggle to Woo Ad Interest

While people of Latin descent comprise the largest ethnic group in the U.S., and though their buying power is increasing, Spanish-language networks still have trouble courting advertisers' interest, reports the L.A. Times (  [...]
Posted: Tuesday, May 22nd 2007

MTV Tr3s Acquaints Latino Audience with Marketers

MTV's Tr3s, a new music channel aimed at U.S. Hispanic young people, is dispatching its first major ad campaign since its September launch, reports AdWeek. Comprised of 20 TV spots, interactive content on the MTV Tr3s website and trade print ads, the campaign seeks to introduce advertisers to the channel's u  [...]
Posted: Wednesday, May 2nd 2007

In XM Campaign, Baseball Stars Send Email, Text, Phone Messages

XM is offering baseball fans the opportunity to send personalized voice messages from baseball greats Derek Jeter, David Ortiz and Cal Ripken, Jr. to their friends and family in a viral marketing campaign. The campaign is geared to enhance baseball fans' awareness of XM's coverage of Major League Baseball, writes MediaBuyerPlanner. XM airs every MLB game for every team fro  [...]
Posted: Tuesday, April 10th 2007