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Univision Gives Real-Time Control to Hispanic Advertisers
Univision is launching an online ad network designed to help advertisers better connect with US Hispanics. Called Univision Partner Group, it will encompass its own properties as well as third-party publishers based in the US, Latin America and Spain and will feature "a collection of premium Spanish-language websites and mobile web publishers handpicked by the Univision editors."
The network will give companies targeting Hispanic audiences the ability to control their campaigns and monitor th [...]
Posted: Wednesday, December 2nd 2009
Real Content Assists Alloy with Mobile Marketing
Alloy Access is partnering with Real Content Group for a number of Alloy's mobile marketing initiatives, reports MediaPost.
The partnership will result in a series of new marketing formats -- including content integration, branded text and content sponsorship -- for Alloy's mobile properties.
Some will be specifically targeted to Hispanic and African-American users, wh [...]
Posted: Tuesday, June 10th 2008
Industry Buzz & Snippets: 4/24/08
Ad Networks and Analytics:
Adap.tv launched OneSource, the first "universal" video ad platform for multi-site video publishers.
Broadband Enterprises has signed on as the exclusive provider of video overlay ads to ScanScout.
[...]
Posted: Thursday, April 24th 2008
Industry Buzz & Snippets: 4/10/08
Ad Networks and Analytics:
TargetSpot added eight stations to its lineup, including FoxNews Radio.
aCerno is a new network of e-commerce sites that targets ads based on past purchasing behavior. The ads are served based on what the person is expected to buy next.
Agencies and Execs:
[...]
Posted: Thursday, April 10th 2008
TNS: US Ad Expenditures Up Just 0.2% in 2007
The US advertising market continued to sputter at the end of 2007, finishing the year with measured spending of $148.99 billion, up 0.2 percent from 2006, according to TNS media intelligence, MarketingCharts writes.
F [...]
Posted: Wednesday, March 26th 2008
CNET, Univision Mesh for Spanish-Language Microsite
Spanish-language broadcaster Univision and tech review site CNET are partnering to bridge their audiences.
The two are building a microsite featuring Spanish-language technology and gadget reviews. The venture enables CNET to earn credibility among Spanish audiences and gives Univision inroads to an increasingly tech-savvy Hispanic population.
Univision will sell advertising on the co-branded site, with revenue split between the two companies. Expansion of the partnership, including having [...]
Posted: Monday, March 17th 2008
QuePasa Revitalized as Social Network
With new leadership in place, the QuePasa portal is relaunching as a social network site for Hispanics, reports Advertising Age.
QuePasa has lost money in recent years but last fall raised $7 million. The fresh round resulted in part from its new chairman and new head of technology.
The site will be ad-supported. But advertisers will not be actively courted until the site has improved its feature set.
To maximize exis [...]
Posted: Tuesday, February 5th 2008
Batanga Purchases Hispanic Ad Network HispanoClick
Hispanic ad network HispanoClick has been purchased by Batanga, a publisher that also targets Hispanics.
Batanga, which offers online music coverage and hosts live streaming events, says this is the first time a Hispanic publisher has ever bought an ad network.
HispanoClick reaches over 5.6 million monthly unique users. It has worked with over 800 other publishers prior to the purchase and has relationships with a wide range of advertisers.
This is only the latest in a recent string of [...]
Posted: Monday, February 4th 2008
TNS: 4.2% Growth in US Ad Spending in 2008, Internet to Pass Radio
Total US measured ad spend is projected to rise 4.2 percent in '08, with a gain of 3.6 percent in the first half of the year, followed by a 4.7 percent increase in the second half, according to the full-year forecast released Monday by TNS Media Intelligence, reports MarketingCharts.
[...]
Posted: Wednesday, January 9th 2008
BabyCenter Launches Latino Site
Popular information site BabyCenter is prepping the launch of a Spanish language offshoot, reports Advertising Age.
BabyCenter en Espanol will launch this September, the latest expansion of the BabyCenter site after it entered China some months ago.
Content on the site will be unique, not simply Spanish-language translations of existing English content.
The launch on the web will coincide with the launch o [...]
Posted: Tuesday, August 7th 2007
Fox Buys Spanish, Portuguese Online Ad Firms
Fox International has purchased two online ad networks to flesh out its overseas offerings, reports Variety.
Spanish-language ClickDiario and Portuguese-speaking Directa Networks were both bought up by FIC and will both help form a new online ad division. FIC made the purchases to work around regulations that prohibit it from advertising on the websites of cable or satellite competitors.
[...]
Posted: Thursday, July 19th 2007
MTV Tr3s Acquaints Latino Audience with Marketers
MTV's Tr3s, a new music channel aimed at U.S. Hispanic young people, is dispatching its first major ad campaign since its September launch, reports AdWeek.
Comprised of 20 TV spots, interactive content on the MTV Tr3s website and trade print ads, the campaign seeks to introduce advertisers to the channel's u [...]
Posted: Wednesday, May 2nd 2007
JumpTV Offers 'Ethnic' Programming on Joost
Newly launched web TV site Joost now carries select programming from "ethnic" internet media company JumpTV, reports Reuters.
The deal between the two companies will make Spanish-language programming from Colombia, Chile and Peru available on Joost, as well as an Arabic-language comedy. Series from Romania, Russia and elsewhere are [...]
Posted: Tuesday, March 6th 2007
Electronic Ad Marketplace Launches Hispanic Division
SoftWave Media Exchange, an electronic marketplace for buying, selling and managing radio and television advertising time, announced (pdf) the introduction of SWMX Hispanic, a new division serving Spanish-language broadcasters and advertisers, reports MediaBuyerPlanner. [...]
Posted: Wednesday, January 10th 2007
Yahoo, Hispanic Sites Sign Search Agreement
Yahoo has entered into an exclusive, multiyear web and sponsored search distribution agreement with Hispanic Digital Network (HDN), reports MediaBuyerPlanner. Yahoo will deliver web and sponsored search results to HDN's network of more than 70 Spanish-language media websites.
Visitors to any of HDN's sites, which include digital editions of Miami's Diario Las Americas, Chicago's La Raza, Housto [...]
Posted: Thursday, July 13th 2006
Terra.com, Revenue Science Team for Behavioral Targeting
Terra.com, the U.S. Hispanic portal of the Terra Networks global internet group, has selected Revenue Science to provide behavioral targeting across its network, the companies announced last week. In addition to the U.S. portal, Terra has a network of 19 country sites in Latin America, the Caribbean and Spain.
[...]
Posted: Monday, July 10th 2006
Revenue Science to Bring Behavioral Targeting to Univision
Behavioral targeting firm Revenue Science has been selected by Univision Online, the interactive division of Univision Communications, to help deliver more relevant advertising through behavioral targeting - the first time Revenue Science's technology has been deployed for a Spanish-language website. Univision.com is the most-visited Spanish-language website in the U.S., with more than 190 million visits and three billion pageviews over the last 12 months, according to the company.
" [...]
Posted: Wednesday, January 11th 2006
Weblogs Inc. to Be Bought by America Online
Weblogs Inc. will be bought by America Online, and an announcement about the deal is expected next week, reports paidContent, citing unnamed sources. No firm figures are available, but one estimate placed the deal at $20 million for the blog media company, which is reportedly bringing in some $2 million a year. Others expressing an interest in the company apparently included News Corp., Yahoo and MSN.
The compa [...]
Posted: Thursday, October 6th 2005
Lopez Negrete Forms Hispanic Interactive Unit
Hispanic advertising agency Lopez Negrete has formed a new interactive department and hired Moses Robles, a former VP of account services at Beyond Interactive, to head it and help staff it, reports ClickZ. Robles says his main job will be educating the agency's clients (which include Wal-Mart, Bank of America and Microsoft) on how to reach Hispanics online.
"U.S. Hispanics trust the Internet as an information source. They want conte [...]
Posted: Wednesday, August 31st 2005
Google, Univision Boost Spanish-Language Ad Inventory
Google has struck a multiyear deal with Univision Online that will provide AdWords advertisers with more Spanish-language inventory on both search and content pages of the Univision.com website, ClickZ reports (via MediaBuyerPlanner). The ad [...]
Posted: Friday, July 29th 2005