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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 4 of 4
One-Fifth of US Households Use Only Wireless Phones
More than one of every five US homes (22.7%) had no landline and only wireless phone service during the first half of 2009, an increase of 2.5 percentage points since the second half of 2008, according to preliminary results from the January - June 2009 National Health Interview Survey by the US Centers for Disease Control ( [...]
Posted: Monday, January 11th 2010
Half of Adults -- and Almost All Teens -- Play Video Games
Nearly all American teens (97%), and over half (53%) of adults over 18, say they play video games.
About one in five adults (21%) plays video games every day or almost every day, adds research from the Pew Internet Project, MarketingCharts writes.
Pew's Annual Gadgets Survey found that, independ [...]
Posted: Wednesday, December 10th 2008
To Reach Hispanic Boomers, Advertisers Must Look Beyond Language
Hispanic Boomers (born between 1946 and 1964) represent about 10 percent of the US Boomer segment -- over 7 million consumers -- but cannot be segmented by language alone, a Focalyst study concludes (pdf), MarketingCharts [...]
Posted: Thursday, March 27th 2008
U.S. Singles: The New Nuclear Family
America's 89.6 million singles head over half of their households - 50.3 percent, per the 2006 U.S. Census. They also love media and engage in socializing that rewards marketers who realistically depict the unmarried lifestyle, according to a recent report
More racially diverse than the overall population, singles are younger, too - 57 percent are less than 45 years old, and four in ten are younger than 35, acc [...]
Posted: Thursday, May 31st 2007
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