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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 14 of 14
Industry Buzz & Snippets: 10/27/09
Search Technologies:
Google Social Search to go live next week.
Social web browser Flock is partnering with Spanish-language media company Univision
Google Voice lets users keep their numbers.
[...]
Posted: Tuesday, October 27th 2009
Industry Buzz & Snippets: 10/20/09
Web 2.0 News and Trends:
Start-up health sites are increasingly leveraging social networking and advertising trends.Â
Ford, NFL find limited success in [...]
Posted: Tuesday, October 20th 2009
Texters Young, Culturally Diverse, Spendy Over 'Net
Adults in the US who use the text-messaging feature on their cell phone are 49% more likely than the average American to be between age 18-24, 14% more likely to be Hispanic and 24% more likely to be African American, according to (pdf) a survey from Scarborough Research, MarketingCharts [...]
Posted: Tuesday, November 25th 2008
Mexicans Use Phones to Pay for Meals, Taxi Trips
Major banks in Mexico, including Citigroup Inc. and BBVA, are partnering with mobile operators Telefonica SA and Iusacell to launch a mobile charge service, reports Reuters.
Mobile users will soon be able to link savings accounts to their phones, so payments can be made to restaurants or taxis, for example, via text message. The offering is targe [...]
Posted: Tuesday, August 26th 2008
Industry Buzz & Snippets: 4/24/08
Ad Networks and Analytics:
Adap.tv launched OneSource, the first "universal" video ad platform for multi-site video publishers.
Broadband Enterprises has signed on as the exclusive provider of video overlay ads to ScanScout.
[...]
Posted: Thursday, April 24th 2008
Industry Buzz & Snippets: 4/10/08
Ad Networks and Analytics:
TargetSpot added eight stations to its lineup, including FoxNews Radio.
aCerno is a new network of e-commerce sites that targets ads based on past purchasing behavior. The ads are served based on what the person is expected to buy next.
Agencies and Execs:
[...]
Posted: Thursday, April 10th 2008
Influential Online Hispanic Consumers: Super 'E-fluentials'
Influential online consumers ("e-fluentials") among Hispanics use the internet to connect with friends and family, as well as share views about products and brands -- often in higher proportions than other e-fluentials, according to a Burson-Marsteller study, writes MarketingCharts.
Bel [...]
Posted: Thursday, April 3rd 2008
Online Shopping by Minorities Up Sharply in Five Years
Online shopping by African-Americans, Asians, Hispanics and other minorities has increased dramatically in the past five years, according to (pdf) a report from The Media Audit, MarketingCharts writes.
"T [...]
Posted: Tuesday, March 25th 2008
6 in 10 Use Non-Voice Mobile Apps, Cellphones Hardest Tech to Give up
Some 62 percent of adult Americans have either accessed the internet with a wireless connection away from home or work, or used a non-voice data application like a cell phone or personal digital assistant (PDA), according to a Pew Internet Project study (via MediaPost) -- [...]
Posted: Friday, March 7th 2008
Study Profiles Consumers Most Influenced by Sponsored Links
Nearly one in 10 consumers surveyed (9 percent) are influenced or greatly influenced by sponsored links when searching for products or services on the internet, according to an analysis of BIGresearch's Simultaneous Media Survey (SIMM 11), writes MarketingCharts.
Advertisers are allocat [...]
Posted: Thursday, March 6th 2008
Hyundai Kicks off Campaign Geared To Hispanics
Hyundai has launched a multichannel ad campaign geared toward Spanish-speakers, an effort to boost its meager 2.7 percent share of Hispanic car sales.
The "Descubrelo tu mismo" ("Discover it for yourself") campaign by LatinWorks/Austin launched early this month.
"Second Chance," a TV spot, features a man reflecting on how he would take life more seriously during an out-of-body experience. The sentiment of taking life more seriously -- was positioned as a cultural cue.
The accompanying [...]
Posted: Thursday, March 6th 2008
Zune Launches Custom Player for Reggaeton Fans
While Apple dedicates specialty iPods to U2, Microsoft's Zune shoots for the Latin market with a customized Zune for reggaeton act Wisin & Yadel.
The limited edition Wisen & Yadel Zune will hit Wal-Mart stores nationwide Oct. 29, according to Reuters, and will feature a new album by th [...]
Posted: Monday, October 22nd 2007
Caress, Univision, Beauty Queen Make Key Players in Online Telenovela
Caress beauty products has produced, and will be the first sponsor of, a new online telenovela from Univision, reports Variety.
"Me Adorada Malena," which translates to "My Beloved Malena," will feature a main character that happens to be a Caress spokesmodel. The character is played by former Miss Universe Cynthia Olavarria. The series will run in a condensed form on Univision's TV stations [...]
Posted: Wednesday, July 11th 2007
Cablevision Ads to Target Multicultural Audience
Cablevision has retained GlobalWorks to develop multicultural advertising, including broadcast, print, online, direct and outdoor advertising for Cablevision's iO digital cable, Optimum Online high-speed internet and Optimum Voice. According to MediaPost, the effort will initially target Hispanic and African-American markets, starting in the second quarter. Adspend details were not made available.
[...]
Posted: Tuesday, April 12th 2005
- Showing 1 - 14 of 14