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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 25 of 25
Top News: Google Q1 strong on YouTube display | The year check-in died | Social media wants delay in debit-card fee rules | Intuit goes mobile
Online Ad Market:
Google Q1 strong on YouTube display ads, paid clicks.
Inadco emerges from stealth as the 'AdSense For Leads'.
The secret [...]
Posted: Wednesday, April 13th 2011
New Rules of the Road for Global Online Marketing Campaigns
News flash. Online ads in India perform better when written in Hindi, Tamil, Telugu, Malayalam and other regional languages compared to English creatives! Apparently these localized ads attract more internet users, according to a survey by Ozone Media and reported in the Economic Times.
If that wasn't surprising enough, the study also found that resident Indians res [...]
Posted: Wednesday, March 30th 2011
Top Industry News for 8-20-10: Nokia acquires analystics firm
Measurement & Analytics:
Nokia acquires analytics firm.
As web surfers share, marketers track.
Social Media:
What Facebook Places means for marketers an [...]
Posted: Friday, August 20th 2010
Industry Buzz & News: 5/14/10
Online Ad Market:
Online ad sales rose 7% to $5.9B in Q1.
AT&T, Verizon web ads viewed most in first quarter.
Video ads to grow 41%.
Campaigns [...]
Posted: Friday, May 14th 2010
Industry Buzz & News: 5/05/10
Measurement & Analytics:
Nielsen acquires video analytics firm GlanceGuide.
Agencies:
Ad agency commission and the rise of the media black market.
AudienceScience [...]
Posted: Wednesday, May 5th 2010
Mobile & Web Plays Seek US Hispanics
A host of new mobile and online ad initiatives - including those from Yahoo and the Orange Advertising Network -Â have just been launched with the intent of targeting the 46-million-strong US Hispanic market.
In building off its already-strong mobile homepage, Yahoo is making its Spanish-language counterpart, Mobile en Español, available on more than 1,900 mobile device models. The site offe [...]
Posted: Monday, November 16th 2009
Industry Buzz & Snippets: 10/20/09
Web 2.0 News and Trends:
Start-up health sites are increasingly leveraging social networking and advertising trends.Â
Ford, NFL find limited success in [...]
Posted: Tuesday, October 20th 2009
ad:tech Knuckles Down, Cuts Miami Off Roster
ad:tech, which hosts about 11 digital marketing conferences per year worldwide, has decided to cease operating its Miami show.
ad:tech Miami launched in 2007 and caters primarily to marketing and advertising professionals targeting the Hispanic and Latin-American communities. Previous attendees received an email this week stating, "due to current economic conditions, ad:tech has made the decision to cancel its Miami event in 2009."
The letter was signe [...]
Posted: Monday, November 3rd 2008
Top Latin America Web Rankings Issued for April
Latin America's internet population grew to nearly 62 million in April, with nearly one-third of users - 19.3 million - in Brazil, according to figures from the comScore World Metrix audience measurement service, MarketingCharts reports.
Argentineans spent the longest time online (32.4 hours per month), an [...]
Posted: Friday, June 6th 2008
Industry Buzz & Snippets: 4/24/08
Ad Networks and Analytics:
Adap.tv launched OneSource, the first "universal" video ad platform for multi-site video publishers.
Broadband Enterprises has signed on as the exclusive provider of video overlay ads to ScanScout.
[...]
Posted: Thursday, April 24th 2008
Industry Buzz & Snippets: 4/10/08
Ad Networks and Analytics:
TargetSpot added eight stations to its lineup, including FoxNews Radio.
aCerno is a new network of e-commerce sites that targets ads based on past purchasing behavior. The ads are served based on what the person is expected to buy next.
Agencies and Execs:
[...]
Posted: Thursday, April 10th 2008
TNS: US Ad Expenditures Up Just 0.2% in 2007
The US advertising market continued to sputter at the end of 2007, finishing the year with measured spending of $148.99 billion, up 0.2 percent from 2006, according to TNS media intelligence, MarketingCharts writes.
F [...]
Posted: Wednesday, March 26th 2008
Industry Buzz & Snippets: 3/20/08
Ad Networks and Analytics:
A partnership with SpotXChange may enable YuMe to increase ad inventory and opportunities for publishers in its network.
Federated Media, the ad network founded by John Battelle, [...]
Posted: Thursday, March 20th 2008
Batanga Purchases Hispanic Ad Network HispanoClick
Hispanic ad network HispanoClick has been purchased by Batanga, a publisher that also targets Hispanics.
Batanga, which offers online music coverage and hosts live streaming events, says this is the first time a Hispanic publisher has ever bought an ad network.
HispanoClick reaches over 5.6 million monthly unique users. It has worked with over 800 other publishers prior to the purchase and has relationships with a wide range of advertisers.
This is only the latest in a recent string of [...]
Posted: Monday, February 4th 2008
TNS: 4.2% Growth in US Ad Spending in 2008, Internet to Pass Radio
Total US measured ad spend is projected to rise 4.2 percent in '08, with a gain of 3.6 percent in the first half of the year, followed by a 4.7 percent increase in the second half, according to the full-year forecast released Monday by TNS Media Intelligence, reports MarketingCharts.
[...]
Posted: Wednesday, January 9th 2008
Mobile Text Advertising: US Response Rates Higher Than Europe
Though the volume of SMS ads reported by mobile subscribers is lower in the US than in the five leading Western European markets, the US has the highest response rates, according to M:Metrics, which released its July Benchmark Survey of mobile market metrics (see tables at end of article), [...]
Posted: Monday, September 24th 2007
Study Profiles Affluent Mexicans' Media Consumption, Lifestyles
Mexican elites' attitudes toward media and brands and lifestyle information are part of the inaugural Synovate PAX Latin America Media Survey of affluent consumers in leading Latin American economies - Argentina, Brazil, Mexico - by Synovate, the market research arm of Aegis Group, writes [...]
Posted: Tuesday, July 31st 2007
Hispanic Media and Advertising 'Fact Pack' Issued
Spanish-language media spending is forecast to grow 3.7 percent this year, compared with 1.7 percent growth for overall US measured media spending, according to TNS Media Intelligence, writes AdAge, which has released its fourth annual Hispanic Fact Pack.
The 2007 Hispanic Fact Pack consists of data about marketers' 2006 ad spend by company and category, demographic trends, language use, and detailed rankings [...]
Posted: Thursday, July 26th 2007
Fox Buys Spanish, Portuguese Online Ad Firms
Fox International has purchased two online ad networks to flesh out its overseas offerings, reports Variety.
Spanish-language ClickDiario and Portuguese-speaking Directa Networks were both bought up by FIC and will both help form a new online ad division. FIC made the purchases to work around regulations that prohibit it from advertising on the websites of cable or satellite competitors.
[...]
Posted: Thursday, July 19th 2007
Yahoo Study: Online Hispanics Super Multitaskers
Online Hispanics tend to be more internet savvy multitaskers than many other demographic groups, writes ClickZ, citing a new study from Yahoo Telemundo and Simmons Research.
Online Hispanics have greater daily media and technology use than the general population in reported hours of daily media and technology use, according to the report, titled "Conexion Cultural/Connected Cul [...]
Posted: Thursday, March 29th 2007
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