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Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.


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Industry Buzz & News: 03/05/10

Measurement & Analytics: Why metrics are killing creativity in advertising. Campaigns & Creatives: FarmVille Ad helps Bing zoom past Google on Facebook. Ad Targeting: Facebook   [...]

Industry Buzz & Snippets: 10/27/09

Search Technologies: Google Social Search to go live next week. Social web browser Flock is partnering with Spanish-language media company Univision Google Voice lets users keep their numbers.   [...]

Industry Buzz & Snippets: 10/20/09

Web 2.0 News and Trends: Start-up health sites are increasingly leveraging social networking and advertising trends.  Ford, NFL find limited success in   [...]

Subtitles Lend Staying Power to Online Video

Palo Alto-based PLYmedia, a company that specializes in enhancing online video, published the results of a trial study on the impact of adding subtitles and closed captions on viewing habits. PLYmedia's closed captioning app converts audio video into text video, opening up additional viewing opportunities for the hearing impaired. It is very popular with office workers who want to watch videos (silently) at their desks. When subtitles a  [...]

Half of Adults -- and Almost All Teens -- Play Video Games

Nearly all American teens (97%), and over half (53%) of adults over 18, say they play video games. About one in five adults (21%) plays video games every day or almost every day, adds research from the Pew Internet Project, MarketingCharts writes. Pew's Annual Gadgets Survey found that, independ  [...]

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Texters Young, Culturally Diverse, Spendy Over 'Net

Adults in the US who use the text-messaging feature on their cell phone are 49% more likely than the average American to be between age 18-24, 14% more likely to be Hispanic and 24% more likely to be African American, according to (pdf) a survey from Scarborough Research, MarketingCharts   [...]

Mobile-Ad Viewers Top 100 Million in Q3

Largely driven by text-based ads, mobile advertising awareness grew 33% in nine months against a backdrop of six percent growth in cell phone usage, suggesting an increased allocation of advertising dollars to mobile formats through the first three quarters of the year,   [...]