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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 24 of 24
Hispanic Shoppers Attract More Attention From Brands, Ad Industry
Old Navy is sponsoring a six-part online mini-novela to target Hispanics. None of the five-minute scenes will be shot in an Old Navy store but fashion is integral to the plot, Ad Age reports. The series focuses on Isabella, a fashionable but spoiled woman whom rivals try to upstage.
The series will run on Telemundo's TV network, website and mobile site as well [...]
Posted: Tuesday, October 18th 2011
Spanish Social Media Can Serve as a Substitute to a Full Blown Translated Retail Site
Nissan Americas is launching a Spanish-language Facebook page, offering Spanish-language information on Nissan's vehicles. The reason, according to Erich Marx, Nissan's director of interactive marketing, is obvious: "Research shows that Latino [...]
Posted: Monday, July 25th 2011
Taco Bell Sales Slump Despite Ad Campaign
Earlier this year, faced with a lawsuit challenging its claims about the quality of its beef, Taco Bell struck back with a coordinated advertising blitz. It kicked off February with its "Talk" campaign, which included :30 and :15 television spots, terrestrial and internet radio ads, online keyword buys and social media support, as well as Hispanic broadcast spots. They featured actual Taco [...]
Posted: Monday, April 25th 2011
Top News: Google Q1 strong on YouTube display | The year check-in died | Social media wants delay in debit-card fee rules | Intuit goes mobile
Online Ad Market:
Google Q1 strong on YouTube display ads, paid clicks.
Inadco emerges from stealth as the 'AdSense For Leads'.
The secret [...]
Posted: Wednesday, April 13th 2011
Fox's New Hispanic Media Follows Internet Trends
Fox Network Group is expected to announce a new unit, Fox Hispanic Media, as part of its efforts to target this ethnic group with programming and tailored advertising. This push to target Hispanics via television comes as Internet ad platforms have been scrambling in parallel to offer similar opportunities - and grappling with similar issues as they do so, such as changing pricing models and the difficulty of targeting a bilingual group.
Briefly, Fox Hispanic Media, will house [...]
Posted: Monday, April 4th 2011
Top Industry News for 8-20-10: Nokia acquires analystics firm
Measurement & Analytics:
Nokia acquires analytics firm.
As web surfers share, marketers track.
Social Media:
What Facebook Places means for marketers an [...]
Posted: Friday, August 20th 2010
AP Builds Local LatAm Mobile Offerings
The Associated Press will be delivering local news stories from six Latin American newspapers across its AP Mobile news network through a content distribution deal with Grupo de Diarios América (GDA). Regional newspapers added to its network include: El Tiempo (Colombia), La Nación (Costa Rica), El Comercio (Ecuador), El Nuevo DÃa (Puerto Rico), El PaÃs (Uruguay), and El Nacional (Venezuela).
AP first entered the international market last year wi [...]
Posted: Friday, March 19th 2010
Industry Buzz & News: 03/05/10
Measurement & Analytics:
Why metrics are killing creativity in advertising.
Campaigns & Creatives:
FarmVille Ad helps Bing zoom past Google on Facebook.
Ad Targeting:
Facebook [...]
Posted: Friday, March 5th 2010
Telemundo Introduces Spanish Language News App
Telemundo is targeting a rich - and relatively underdeveloped - space with the rollout of a Spanish language app. Using software from LSN Mobile across is station group, it will deliver Spanish-language news, weather and sports, according to Broadcasting Cable.
LSN Mobile already deliver local news content to a variety of cellphones as well as offers mobile display ads and text-messaging-bas [...]
Posted: Friday, February 26th 2010
Univision Gives Real-Time Control to Hispanic Advertisers
Univision is launching an online ad network designed to help advertisers better connect with US Hispanics. Called Univision Partner Group, it will encompass its own properties as well as third-party publishers based in the US, Latin America and Spain and will feature "a collection of premium Spanish-language websites and mobile web publishers handpicked by the Univision editors."
The network will give companies targeting Hispanic audiences the ability to control their campaigns and monitor th [...]
Posted: Wednesday, December 2nd 2009
Industry Buzz & Snippets: 10/20/09
Web 2.0 News and Trends:
Start-up health sites are increasingly leveraging social networking and advertising trends.Â
Ford, NFL find limited success in [...]
Posted: Tuesday, October 20th 2009
Real Content Assists Alloy with Mobile Marketing
Alloy Access is partnering with Real Content Group for a number of Alloy's mobile marketing initiatives, reports MediaPost.
The partnership will result in a series of new marketing formats -- including content integration, branded text and content sponsorship -- for Alloy's mobile properties.
Some will be specifically targeted to Hispanic and African-American users, wh [...]
Posted: Tuesday, June 10th 2008
Industry Buzz & Snippets: 4/24/08
Ad Networks and Analytics:
Adap.tv launched OneSource, the first "universal" video ad platform for multi-site video publishers.
Broadband Enterprises has signed on as the exclusive provider of video overlay ads to ScanScout.
[...]
Posted: Thursday, April 24th 2008
Top Online Ad Networks Led by AOL's Platform-A in March
Each of the top online ad network delivered ads to at least half the US internet audience in March - with leader Platform-A reaching 91 percent - according to comScore, which also notes the emergence of a series of audience-specific niche ad networks, MarketingCharts reports.
Below, the March finding [...]
Posted: Wednesday, April 16th 2008
Industry Buzz & Snippets: 3/20/08
Ad Networks and Analytics:
A partnership with SpotXChange may enable YuMe to increase ad inventory and opportunities for publishers in its network.
Federated Media, the ad network founded by John Battelle, [...]
Posted: Thursday, March 20th 2008
Three in Ten US Mobile Users Recall Seeing Mobile Ads
More than three in ten mobile users - some 78 million US consumers - saw or heard advertising on their mobile phones in the fourth quarter of 2007, according to a study by Gfk/NOP Research conducted for mobile entertainment community Limbo, writes MarketingCharts.
[...]
Posted: Monday, January 14th 2008
In XM Campaign, Baseball Stars Send Email, Text, Phone Messages
XM is offering baseball fans the opportunity to send personalized voice messages from baseball greats Derek Jeter, David Ortiz and Cal Ripken, Jr. to their friends and family in a viral marketing campaign.
The campaign is geared to enhance baseball fans' awareness of XM's coverage of Major League Baseball, writes MediaBuyerPlanner. XM airs every MLB game for every team fro [...]
Posted: Tuesday, April 10th 2007
Electronic Ad Marketplace Launches Hispanic Division
SoftWave Media Exchange, an electronic marketplace for buying, selling and managing radio and television advertising time, announced (pdf) the introduction of SWMX Hispanic, a new division serving Spanish-language broadcasters and advertisers, reports MediaBuyerPlanner. [...]
Posted: Wednesday, January 10th 2007
Yahoo, Hispanic Sites Sign Search Agreement
Yahoo has entered into an exclusive, multiyear web and sponsored search distribution agreement with Hispanic Digital Network (HDN), reports MediaBuyerPlanner. Yahoo will deliver web and sponsored search results to HDN's network of more than 70 Spanish-language media websites.
Visitors to any of HDN's sites, which include digital editions of Miami's Diario Las Americas, Chicago's La Raza, Housto [...]
Posted: Thursday, July 13th 2006
Terra.com, Revenue Science Team for Behavioral Targeting
Terra.com, the U.S. Hispanic portal of the Terra Networks global internet group, has selected Revenue Science to provide behavioral targeting across its network, the companies announced last week. In addition to the U.S. portal, Terra has a network of 19 country sites in Latin America, the Caribbean and Spain.
[...]
Posted: Monday, July 10th 2006
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