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Industry Buzz & News: 5/14/10

Online Ad Market: Online ad sales rose 7% to $5.9B in Q1. AT&T, Verizon web ads viewed most in first quarter. Video ads to grow 41%. Campaigns  [...]

Mobile & Web Plays Seek US Hispanics

A host of new mobile and online ad initiatives - including those from Yahoo and the Orange Advertising Network -  have just been launched with the intent of targeting the 46-million-strong US Hispanic market. In building off its already-strong mobile homepage, Yahoo is making its Spanish-language counterpart, Mobile en Español, available on more than 1,900 mobile device models. The site offe  [...]

Industry Buzz & Snippets: 10/27/09

Search Technologies: Google Social Search to go live next week. Social web browser Flock is partnering with Spanish-language media company Univision Google Voice lets users keep their numbers.   [...]

Industry Buzz & Snippets: 10/20/09

Web 2.0 News and Trends: Start-up health sites are increasingly leveraging social networking and advertising trends.  Ford, NFL find limited success in   [...]

Texters Young, Culturally Diverse, Spendy Over 'Net

Adults in the US who use the text-messaging feature on their cell phone are 49% more likely than the average American to be between age 18-24, 14% more likely to be Hispanic and 24% more likely to be African American, according to (pdf) a survey from Scarborough Research, MarketingCharts   [...]

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Online Shopping by Minorities Up Sharply in Five Years

Online shopping by African-Americans, Asians, Hispanics and other minorities has increased dramatically in the past five years, according to (pdf) a report from The Media Audit, MarketingCharts writes. "T  [...]

6 in 10 Use Non-Voice Mobile Apps, Cellphones Hardest Tech to Give up

Some 62 percent of adult Americans have either accessed the internet with a wireless connection away from home or work, or used a non-voice data application like a cell phone or personal digital assistant (PDA), according to a Pew Internet Project study (via MediaPost) --   [...]

Yahoo Study: Online Hispanics Super Multitaskers

Online Hispanics tend to be more internet savvy multitaskers than many other demographic groups, writes ClickZ, citing a new study from Yahoo Telemundo and Simmons Research. Online Hispanics have greater daily media and technology use than the general population in reported hours of daily media and technology use, according to the report, titled "Conexion Cultural/Connected Cul  [...]

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JumpTV Offers 'Ethnic' Programming on Joost

Newly launched web TV site Joost now carries select programming from "ethnic" internet media company JumpTV, reports Reuters. The deal between the two companies will make Spanish-language programming from Colombia, Chile and Peru available on Joost, as well as an Arabic-language comedy. Series from Romania, Russia and elsewhere are   [...]