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- Showing 1 - 14 of 14
Top Online Ad Networks Led by AOL's Platform-A in March
Each of the top online ad network delivered ads to at least half the US internet audience in March - with leader Platform-A reaching 91 percent - according to comScore, which also notes the emergence of a series of audience-specific niche ad networks, MarketingCharts reports.
Below, the March finding [...]
Posted: Wednesday, April 16th 2008
Three in Ten US Mobile Users Recall Seeing Mobile Ads
More than three in ten mobile users - some 78 million US consumers - saw or heard advertising on their mobile phones in the fourth quarter of 2007, according to a study by Gfk/NOP Research conducted for mobile entertainment community Limbo, writes MarketingCharts.
[...]
Posted: Monday, January 14th 2008
Gift Cards a Retailer Growth Opportunity; Hispanics Especially Lucrative Target
For the '07 holiday season, the average US gift card purchaser expects to spend $203 on gift cards, up from $186 in '06.
Retailers are also seeing increases in the cash value and use of gift cards among Hispanics, with card use increasing by one-third, writes MarketingCharts, citing a recent study.
Hispanics received gift cards with the highest [...]
Posted: Wednesday, November 7th 2007
Zune Launches Custom Player for Reggaeton Fans
While Apple dedicates specialty iPods to U2, Microsoft's Zune shoots for the Latin market with a customized Zune for reggaeton act Wisin & Yadel.
The limited edition Wisen & Yadel Zune will hit Wal-Mart stores nationwide Oct. 29, according to Reuters, and will feature a new album by th [...]
Posted: Monday, October 22nd 2007
Ford Brands AOL Latino Fashion Reality Series
AOL Latino is hosting an online reality series set in the fashion world and sponsored by Ford, reports AdAge.
Fashionista follows 20 contestants as they compete for the honor of designing a dress for actress Dayanara Torres. Each designer will be outfitted with AOL Pages that include AIM, photos and blogs. Viewers will be able to rate how they feel the contestants are faring as the series [...]
Posted: Wednesday, June 13th 2007
Unilever Throws Weight Behind Hispanic Marketing
Unilever made a mejor step into Hispanic marketing this week with the launch of ViveMejor, a digital, print, TV and retail program, reports Ad Age.
Prior to launching, Unilever conducted an 800-person study on the shopping behavior of Hispanic Americans. They found this demographic shops more because they prepare meals at home and prefer communic [...]
Posted: Wednesday, May 23rd 2007
In XM Campaign, Baseball Stars Send Email, Text, Phone Messages
XM is offering baseball fans the opportunity to send personalized voice messages from baseball greats Derek Jeter, David Ortiz and Cal Ripken, Jr. to their friends and family in a viral marketing campaign.
The campaign is geared to enhance baseball fans' awareness of XM's coverage of Major League Baseball, writes MediaBuyerPlanner. XM airs every MLB game for every team fro [...]
Posted: Tuesday, April 10th 2007
MySpace Competitors Target U.S. Hispanics
MySpace is beginning to face competition from social-networking sites that focus content and services on the preferences of Hispanics.
Competitors such as LatinosConnected want to attract MySpace Latinos by offering them a more familiar experience, AdWeek reports. Founder Veronica Alvarez even participates in online forums, encouragi [...]
Posted: Wednesday, January 17th 2007
Hispanic Mobile Social Networking Service to Launch
A Spanish-language mobile social networking service will soon be available for cell phone users - and advertisers - throughout the country.
Starting next week, in partnership with U.S. cell phone networks such as Sprint Nextel, T-Mobile and Verizon, Conexion Latina will go online, reports BrandWeek. The service, known by different names depending on the mobile network, will enable subscribe [...]
Posted: Thursday, August 24th 2006
Quepasa Launches Hispanic Market Research Effort
Quepasa.com, an online community of Hispanic and Latino users, has launched Quepasa Market Intelligence, which provides real-time access to the opinions of Quepasa's audience, writes MediaBuyerPlanner. QMI will provide clients with proprietary information about product use, brand preferences and the political opinions of U.S. Hispanics.
Quepasa.com says it [...]
Posted: Thursday, June 29th 2006
U.S. Hispanics Not a One-Size-Fits-All Market
Hispanics, with a purchasing power of over $700 billion annually, are often referred to as the largest minority group and fastest-growing American market segment; but the "Hispanic market" is far more nuanced than many marketers might expect, according to a post in the Daily Fix blog, which cites a MarketingProfs and iHispanic.com study and [...]
Posted: Thursday, April 6th 2006
Revenue Science to Bring Behavioral Targeting to Univision
Behavioral targeting firm Revenue Science has been selected by Univision Online, the interactive division of Univision Communications, to help deliver more relevant advertising through behavioral targeting - the first time Revenue Science's technology has been deployed for a Spanish-language website. Univision.com is the most-visited Spanish-language website in the U.S., with more than 190 million visits and three billion pageviews over the last 12 months, according to the company.
" [...]
Posted: Wednesday, January 11th 2006
BzzAgent Bows Hispanic WOM Channel
Word-of-mouth marketing firm BzzAgent announced the launch of its Hispanic BzzChannel for the U.S.-based Hispanic community, reports Adrants. The intent is to create an opportunity for "BzzAgents" to generate buzz about selected products and services, and pro [...]
Posted: Thursday, July 14th 2005
Coke do Brazil Launches Music Site, Blog
Adverblog reports the launch of a new Coca Cola site for the Brazilian market that incorporates a blog and a community located on Google's Orkut service. The effort, put together by interactive shop Agenciaclick, is called the Vibezone, a music-oriented site drawing attent [...]
Posted: Tuesday, June 7th 2005
- Showing 1 - 14 of 14