Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 19 | 22 |
| » ad pricing | 2 | 39 |
| » ad selling | 8 | 33 |
| » ad targeting | 18 | 23 |
| » ad technologies & vendors | 5 | 36 |
| » agencies & ad departments | 7 | 34 |
| » alternative marketing | 6 | 35 |
| » Asia/Pacific | 5 | 36 |
| » automotive | 2 | 39 |
| » b2b | 3 | 38 |
| » best practices | 1 | 40 |
| » biz buzz | 8 | 33 |
| » branding | 3 | 38 |
| » broadband | 2 | 39 |
| » campaigns & creatives of note | 4 | 37 |
| » co-op marketing & partnerships | 1 | 40 |
| » computers & tech | 2 | 39 |
| » consumer packaged goods | 5 | 36 |
| » cross media | 5 | 36 |
| » demographics | 26 | 15 |
| » direct marketing | 5 | 36 |
| » domain names | 1 | 40 |
| » don't believe the hype | 2 | 39 |
| » e-commerce | 9 | 32 |
| » email marketing | 2 | 39 |
| » entertainment | 11 | 30 |
| » Europe | 2 | 39 |
| » events | 1 | 40 |
| » finance | 2 | 39 |
| » global | 1 | 40 |
| » healthcare | 1 | 40 |
| » instant messaging marketing | 1 | 40 |
| » interviews | 1 | 40 |
| » intrusive formats | 1 | 40 |
| » Latin America | 8 | 33 |
| » legal, government & regulation | 3 | 38 |
| » major brands | 5 | 36 |
| » major players news | 6 | 35 |
| » measurement & analytics | 4 | 37 |
| » media convergence | 4 | 37 |
| » minorities | 24 | 17 |
| » mobile marketing | 9 | 32 |
| » new and improved | 2 | 39 |
| » online ad market | 8 | 33 |
| » pearls of wisdom | 1 | 40 |
| » people | 3 | 38 |
| » personalization | 1 | 40 |
| » publishing | 9 | 32 |
| » research & stats | 23 | 18 |
| » rich media | 1 | 40 |
| » Sales | 1 | 40 |
| » signs of doom | 2 | 39 |
| » signs of recovery | 1 | 40 |
| » technical innovation | 5 | 36 |
| » telecom | 7 | 34 |
| » text ads | 1 | 40 |
| » tools & software | 4 | 37 |
| » top stories | 8 | 33 |
| » user experience | 9 | 32 |
| » viral marketing & social media | 2 | 39 |
| » weblog marketing | 1 | 40 |
| » women | 2 | 39 |
| » Youth | 4 | 37 |
Industry Buzz & News: 5/05/10
Measurement & Analytics:
Nielsen acquires video analytics firm GlanceGuide.
Agencies:
Ad agency commission and the rise of the media black market.
AudienceScience [...]
Posted: Wednesday, May 5th 2010
Industry Buzz & Snippets: 10/27/09
Search Technologies:
Google Social Search to go live next week.
Social web browser Flock is partnering with Spanish-language media company Univision
Google Voice lets users keep their numbers.
[...]
Posted: Tuesday, October 27th 2009
Industry Buzz & Snippets: 10/20/09
Web 2.0 News and Trends:
Start-up health sites are increasingly leveraging social networking and advertising trends.Â
Ford, NFL find limited success in [...]
Posted: Tuesday, October 20th 2009
Subtitles Lend Staying Power to Online Video
Palo Alto-based PLYmedia, a company that specializes in enhancing online video, published the results of a trial study on the impact of adding subtitles and closed captions on viewing habits.
PLYmedia's closed captioning app converts audio video into text video, opening up additional viewing opportunities for the hearing impaired. It is very popular with office workers who want to watch videos (silently) at their desks.
When subtitles a [...]
Posted: Tuesday, March 24th 2009
Play.com, Amazon UK Top Online Customer Satisfaction List in UK
The Top 30 UK Online Retail Satisfaction Index from ForeSee Results found a slight increase in overall customer satisfaction from Christmas 2007 to Christmas 2008 -- and went from 66 to 67 on the study's 100-point scale -- writes Retailer Daily.
One-third of the t [...]
Posted: Wednesday, January 28th 2009
Texters Young, Culturally Diverse, Spendy Over 'Net
Adults in the US who use the text-messaging feature on their cell phone are 49% more likely than the average American to be between age 18-24, 14% more likely to be Hispanic and 24% more likely to be African American, according to (pdf) a survey from Scarborough Research, MarketingCharts [...]
Posted: Tuesday, November 25th 2008
Mobile-Ad Viewers Top 100 Million in Q3
Largely driven by text-based ads, mobile advertising awareness grew 33% in nine months against a backdrop of six percent growth in cell phone usage, suggesting an increased allocation of advertising dollars to mobile formats through the first three quarters of the year, [...]
Posted: Friday, November 21st 2008
Moms More Stressed, Concerned about Kids
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things are (33%), according to a study from the non-profit Marketing to Moms Coalition, [...]
Posted: Wednesday, November 19th 2008
ad:tech Knuckles Down, Cuts Miami Off Roster
ad:tech, which hosts about 11 digital marketing conferences per year worldwide, has decided to cease operating its Miami show.
ad:tech Miami launched in 2007 and caters primarily to marketing and advertising professionals targeting the Hispanic and Latin-American communities. Previous attendees received an email this week stating, "due to current economic conditions, ad:tech has made the decision to cancel its Miami event in 2009."
The letter was signe [...]
Posted: Monday, November 3rd 2008
1 in 5 Households Ill-Prepared for Digital TV; Houston Least of All
Some 9.6 million US TV households are still not ready for the February 2009 transition to all-digital broadcasting, and would be unable to receive TV programming if the switch occurred today, according to a research report fr [...]
Posted: Friday, October 17th 2008
Mexicans Use Phones to Pay for Meals, Taxi Trips
Major banks in Mexico, including Citigroup Inc. and BBVA, are partnering with mobile operators Telefonica SA and Iusacell to launch a mobile charge service, reports Reuters.
Mobile users will soon be able to link savings accounts to their phones, so payments can be made to restaurants or taxis, for example, via text message. The offering is targe [...]
Posted: Tuesday, August 26th 2008
US Teen Mobile Market Nearly Saturated
The number of teen mobile subscribers in the US surpassed 16 million in 2007 -- up 12 percent from 2006 -- but growth is stagnating, according to a report from market research consultancy MultiMedia Intelligence (MMI), writes MarketingCharts.
Despite this increase, wireless penetr [...]
Posted: Wednesday, July 16th 2008
Spanish Broadcasting System Wages Media War Against PPM
MirRam Group partner Luis A. Miranda Jr. says the Spanish Broadcasting System (SBS) plans to educate the public about "the danger posed by the implementation of Arbitron's PPM," reports Radio Online.
Early this year Arbitron dubbed the Portable People Meter (PPM) the "new ratings currency" for radio, [...]
Posted: Thursday, May 22nd 2008
Top Online Ad Networks Led by AOL's Platform-A in March
Each of the top online ad network delivered ads to at least half the US internet audience in March - with leader Platform-A reaching 91 percent - according to comScore, which also notes the emergence of a series of audience-specific niche ad networks, MarketingCharts reports.
Below, the March finding [...]
Posted: Wednesday, April 16th 2008
Number of Social-Network Users in Latin America Doubles in '07
The number of social network users in five major Latin American countries (Argentina, Brazil, Chile, Colombia and Mexico) more than doubled from Jan. '07 to to Jan. '08 - it was up 103 percent - according to an Analytics 2.0 analysis, using comScore data ( [...]
Posted: Friday, April 11th 2008
TNS: US Ad Expenditures Up Just 0.2% in 2007
The US advertising market continued to sputter at the end of 2007, finishing the year with measured spending of $148.99 billion, up 0.2 percent from 2006, according to TNS media intelligence, MarketingCharts writes.
F [...]
Posted: Wednesday, March 26th 2008
Industry Buzz & Snippets: 3/20/08
Ad Networks and Analytics:
A partnership with SpotXChange may enable YuMe to increase ad inventory and opportunities for publishers in its network.
Federated Media, the ad network founded by John Battelle, [...]
Posted: Thursday, March 20th 2008
6 in 10 Use Non-Voice Mobile Apps, Cellphones Hardest Tech to Give up
Some 62 percent of adult Americans have either accessed the internet with a wireless connection away from home or work, or used a non-voice data application like a cell phone or personal digital assistant (PDA), according to a Pew Internet Project study (via MediaPost) -- [...]
Posted: Friday, March 7th 2008
Three in Ten US Mobile Users Recall Seeing Mobile Ads
More than three in ten mobile users - some 78 million US consumers - saw or heard advertising on their mobile phones in the fourth quarter of 2007, according to a study by Gfk/NOP Research conducted for mobile entertainment community Limbo, writes MarketingCharts.
[...]
Posted: Monday, January 14th 2008
TNS: 4.2% Growth in US Ad Spending in 2008, Internet to Pass Radio
Total US measured ad spend is projected to rise 4.2 percent in '08, with a gain of 3.6 percent in the first half of the year, followed by a 4.7 percent increase in the second half, according to the full-year forecast released Monday by TNS Media Intelligence, reports MarketingCharts.
[...]
Posted: Wednesday, January 9th 2008