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Univision Gives Real-Time Control to Hispanic Advertisers

Univision is launching an online ad network designed to help advertisers better connect with US Hispanics. Called Univision Partner Group, it will encompass its own properties as well as third-party publishers based in the US, Latin America and Spain and will feature "a collection of premium Spanish-language websites and mobile web publishers handpicked by the Univision editors." The network will give companies targeting Hispanic audiences the ability to control their campaigns and monitor th  [...]
Posted: Wednesday, December 2nd 2009

Industry Buzz & Snippets: 10/20/09

Web 2.0 News and Trends: Start-up health sites are increasingly leveraging social networking and advertising trends.  Ford, NFL find limited success in   [...]
Posted: Tuesday, October 20th 2009

Industry Buzz & Snippets: 4/24/08

Ad Networks and Analytics: Adap.tv launched OneSource, the first "universal" video ad platform for multi-site video publishers. Broadband Enterprises has signed on as the exclusive provider of video overlay ads to ScanScout.   [...]
Posted: Thursday, April 24th 2008

Top Online Ad Networks Led by AOL's Platform-A in March

Each of the top online ad network delivered ads to at least half the US internet audience in March - with leader Platform-A reaching 91 percent - according to comScore, which also notes the emergence of a series of audience-specific niche ad networks, MarketingCharts reports. Below, the March finding  [...]
Posted: Wednesday, April 16th 2008

TNS: US Ad Expenditures Up Just 0.2% in 2007

The US advertising market continued to sputter at the end of 2007, finishing the year with measured spending of $148.99 billion, up 0.2 percent from 2006, according to TNS media intelligence, MarketingCharts writes. F  [...]
Posted: Wednesday, March 26th 2008

Broadband Gains Ground in Urban Black and Hispanic Homes

Broadband internet is now reaching a full 50 percent of homes in urban America, up from 38 percent in 2006, according to the 2007 edition of Horowitz Associates, Inc.'s annual study on urban, multicultural consumers and the market for cable and broadband services, reports MarketingCharts. Some findings from the "  [...]
Posted: Wednesday, August 1st 2007

Hispanic Media and Advertising 'Fact Pack' Issued

Spanish-language media spending is forecast to grow 3.7 percent this year, compared with 1.7 percent growth for overall US measured media spending, according to TNS Media Intelligence, writes AdAge, which has released its fourth annual Hispanic Fact Pack. The 2007 Hispanic Fact Pack consists of data about marketers' 2006 ad spend by company and category, demographic trends, language use, and detailed rankings  [...]
Posted: Thursday, July 26th 2007

Ford Brands AOL Latino Fashion Reality Series

AOL Latino is hosting an online reality series set in the fashion world and sponsored by Ford, reports AdAge. Fashionista follows 20 contestants as they compete for the honor of designing a dress for actress Dayanara Torres. Each designer will be outfitted with AOL Pages that include AIM, photos and blogs. Viewers will be able to rate how they feel the contestants are faring as the series  [...]
Posted: Wednesday, June 13th 2007

Spanish Networks Struggle to Woo Ad Interest

While people of Latin descent comprise the largest ethnic group in the U.S., and though their buying power is increasing, Spanish-language networks still have trouble courting advertisers' interest, reports the L.A. Times (  [...]
Posted: Tuesday, May 22nd 2007

In XM Campaign, Baseball Stars Send Email, Text, Phone Messages

XM is offering baseball fans the opportunity to send personalized voice messages from baseball greats Derek Jeter, David Ortiz and Cal Ripken, Jr. to their friends and family in a viral marketing campaign. The campaign is geared to enhance baseball fans' awareness of XM's coverage of Major League Baseball, writes MediaBuyerPlanner. XM airs every MLB game for every team fro  [...]
Posted: Tuesday, April 10th 2007

JumpTV Offers 'Ethnic' Programming on Joost

Newly launched web TV site Joost now carries select programming from "ethnic" internet media company JumpTV, reports Reuters. The deal between the two companies will make Spanish-language programming from Colombia, Chile and Peru available on Joost, as well as an Arabic-language comedy. Series from Romania, Russia and elsewhere are   [...]
Posted: Tuesday, March 6th 2007

MySpace to Expand Worldwide, Launches Mexican Site

News Corp. said it would aggressively expand into new markets with MySpace, and confirmed the launch of a Mexican version of its popular social-networking site. The Mexican site has already been soft-launched, meaning it is up and running but not yet fully tested or promoted, CNET writes. The soft launch is expected to last for two we  [...]
Posted: Thursday, January 25th 2007

Martin Agency, MediaVest Win $580MM Wal-Mart Account

In the re-do of its creative and media review, Wal-Mart has awarded its $580 million account to the Martin Agency and MediaVest, reports AdAge (via MediaBuyerPlanner). The re-do began in December, after the retailer fired ad executive Julie Roehm and gave the heave-ho to the   [...]
Posted: Tuesday, January 16th 2007

Mediaedge:cia, Bravo Group form Hispanic Division

WPP's Mediaedge:cia and The Bravo Group have launched a dedicated Hispanic media communications division - MEC Bravo. WPP's Bravo Group, a Hispanic marketing agency, will combine its current media planning and buying capabilities with Mediaedge:cia to provide a new offering (  [...]
Posted: Tuesday, September 19th 2006

Yahoo, Hispanic Sites Sign Search Agreement

Yahoo has entered into an exclusive, multiyear web and sponsored search distribution agreement with Hispanic Digital Network (HDN), reports MediaBuyerPlanner. Yahoo will deliver web and sponsored search results to HDN's network of more than 70 Spanish-language media websites. Visitors to any of HDN's sites, which include digital editions of Miami's Diario Las Americas, Chicago's La Raza, Housto  [...]
Posted: Thursday, July 13th 2006

Terra.com, Revenue Science Team for Behavioral Targeting

Terra.com, the U.S. Hispanic portal of the Terra Networks global internet group, has selected Revenue Science to provide behavioral targeting across its network, the companies announced last week. In addition to the U.S. portal, Terra has a network of 19 country sites in Latin America, the Caribbean and Spain.   [...]
Posted: Monday, July 10th 2006

Yahoo, Telemundo to Merge Websites

Yahoo and Telemundo Network Group plan to merge their U.S. Spanish language websites to expand their reach into the growing Hispanic market and increase their profile among advertisers, writes CNET. The Yahoo en Espanol and Telemundo.com websites will feature the Yahoo Telemundo branding, but over time will be int  [...]
Posted: Wednesday, May 10th 2006

Billboard, MSN Launch Latino Music Website

Billboard and MSN are partnering to produce a co-branded Spanish-language Latino music website, intending for it to become the "ultimate destination for Latin music lovers," the companies announced. The site aims to capitalize on the annual Billboard Latin Music Conference & Awards, presented by Heineken in association with Burger King. It will feature articles covering the event, Billboard reviews of archived albums for the 2006 Billboard Latin Musi  [...]
Posted: Thursday, February 23rd 2006

Revenue Science to Bring Behavioral Targeting to Univision

Behavioral targeting firm Revenue Science has been selected by Univision Online, the interactive division of Univision Communications, to help deliver more relevant advertising through behavioral targeting - the first time Revenue Science's technology has been deployed for a Spanish-language website. Univision.com is the most-visited Spanish-language website in the U.S., with more than 190 million visits and three billion pageviews over the last 12 months, according to the company. "  [...]
Posted: Wednesday, January 11th 2006

Weblogs Inc. to Be Bought by America Online

Weblogs Inc. will be bought by America Online, and an announcement about the deal is expected next week, reports paidContent, citing unnamed sources. No firm figures are available, but one estimate placed the deal at $20 million for the blog media company, which is reportedly bringing in some $2 million a year. Others expressing an interest in the company apparently included News Corp., Yahoo and MSN. The compa  [...]
Posted: Thursday, October 6th 2005