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Hispanics Up Ante on Consumer Electronics Spend

US Hispanics are more likely than non-Hispanics to buy consumer electronics in the next year, according to (pdf) the Customer Focus Opiniones study from Vertis Communications. Some 28 percent say they will purchase a large-screen or HD TV set in the next 12 months, compared with 23 percent of all US respondents, MarketingCharts   [...]
Posted: Thursday, July 31st 2008

US Teen Mobile Market Nearly Saturated

The number of teen mobile subscribers in the US surpassed 16 million in 2007 -- up 12 percent from 2006 -- but growth is stagnating, according to a report from market research consultancy MultiMedia Intelligence (MMI), writes MarketingCharts. Despite this increase, wireless penetr  [...]
Posted: Wednesday, July 16th 2008

Influential Online Hispanic Consumers: Super 'E-fluentials'

Influential online consumers ("e-fluentials") among Hispanics use the internet to connect with friends and family, as well as share views about products and brands -- often in higher proportions than other e-fluentials, according to a Burson-Marsteller study, writes MarketingCharts. Bel  [...]
Posted: Thursday, April 3rd 2008

To Reach Hispanic Boomers, Advertisers Must Look Beyond Language

Hispanic Boomers (born between 1946 and 1964) represent about 10 percent of the US Boomer segment -- over 7 million consumers -- but cannot be segmented by language alone, a Focalyst study concludes (pdf), MarketingCharts   [...]
Posted: Thursday, March 27th 2008

TNS: US Ad Expenditures Up Just 0.2% in 2007

The US advertising market continued to sputter at the end of 2007, finishing the year with measured spending of $148.99 billion, up 0.2 percent from 2006, according to TNS media intelligence, MarketingCharts writes. F  [...]
Posted: Wednesday, March 26th 2008

Online Shopping by Minorities Up Sharply in Five Years

Online shopping by African-Americans, Asians, Hispanics and other minorities has increased dramatically in the past five years, according to (pdf) a report from The Media Audit, MarketingCharts writes. "T  [...]
Posted: Tuesday, March 25th 2008

6 in 10 Use Non-Voice Mobile Apps, Cellphones Hardest Tech to Give up

Some 62 percent of adult Americans have either accessed the internet with a wireless connection away from home or work, or used a non-voice data application like a cell phone or personal digital assistant (PDA), according to a Pew Internet Project study (via MediaPost) --   [...]
Posted: Friday, March 7th 2008

Study Profiles Consumers Most Influenced by Sponsored Links

Nearly one in 10 consumers surveyed (9 percent) are influenced or greatly influenced by sponsored links when searching for products or services on the internet, according to an analysis of BIGresearch's Simultaneous Media Survey (SIMM 11), writes MarketingCharts. Advertisers are allocat  [...]
Posted: Thursday, March 6th 2008

Gift Cards a Retailer Growth Opportunity; Hispanics Especially Lucrative Target

For the '07 holiday season, the average US gift card purchaser expects to spend $203 on gift cards, up from $186 in '06. Retailers are also seeing increases in the cash value and use of gift cards among Hispanics, with card use increasing by one-third, writes MarketingCharts, citing a recent study. Hispanics received gift cards with the highest  [...]
Posted: Wednesday, November 7th 2007

Nielsen Releases Data on Hispanic Consumers' Shopping Behavior

For National Hispanic Heritage Month, The Nielsen Company released data regarding the the shopping behavior of Hispanic consumers, whose collective buying power totals nearly US$ 1 trillion, it said (via Marketing  [...]
Posted: Wednesday, September 26th 2007

Mobile Text Advertising: US Response Rates Higher Than Europe

Though the volume of SMS ads reported by mobile subscribers is lower in the US than in the five leading Western European markets, the US has the highest response rates, according to M:Metrics, which released its July Benchmark Survey of mobile market metrics (see tables at end of article),   [...]
Posted: Monday, September 24th 2007

In XM Campaign, Baseball Stars Send Email, Text, Phone Messages

XM is offering baseball fans the opportunity to send personalized voice messages from baseball greats Derek Jeter, David Ortiz and Cal Ripken, Jr. to their friends and family in a viral marketing campaign. The campaign is geared to enhance baseball fans' awareness of XM's coverage of Major League Baseball, writes MediaBuyerPlanner. XM airs every MLB game for every team fro  [...]
Posted: Tuesday, April 10th 2007

Montgomery Ward Launches Site in Spanish

Montgomery Ward has launched a Spanish-language website, espanol.wards.com, and now has an "en Espanol" link on the English-language site to connect visitors with the new site. Direct Marketing Services, the multititle mailer that acquired Montgomery Ward in 2004, has had a Spanish-speaking call center for several years, writes Multichannel Merchant (  [...]
Posted: Friday, January 19th 2007

U.S. Spanish Speakers Flocking Online

Some 79 percent of Spanish-speaking U.S. Hispanics have used the internet for five years or less - but are already highly active online, according to a study by Claria's Feedback Research, writes ClickZ. Fifty-four percent of Spanish-speaking respondents make online purchases; 45 percent of those surveyed expect to increase online purchases within the next year. Spanish-language sites are the preferred channel: 6  [...]
Posted: Friday, September 30th 2005

New Media Sway African-Americans and Hispanics More

Blogs, IM's and PicPhones influence the purchase of African-Americans and Hispanics more than whites', according to BIGresearch's 2005 Simultaneous Media Survey (SIMM VI), reports MediaPost - particularly for purchase decisions for home improvement, grocery, telecom, and apparel, among others. "These media represent an extension of word of mouth and pose a serious challenge that marketers wi  [...]
Posted: Monday, August 22nd 2005

Third World Leaps Ahead with Internet

New York Times: E-Commerce Report: Developing Nations Begin to Embrace Internet Commerce Those in business and government in third world nations are beginning to recognize the ability of the Internet as a platform on which to build profitable businesses. In El Salvador, for example, a coffee grower sold beans on the Internet auction style for the record price of $14.06 per pound and a Cambodian mapmaker uses the Internet to   [...]
Posted: Monday, November 24th 2003