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Weblogs Inc. to Be Bought by America Online

Weblogs Inc. will be bought by America Online, and an announcement about the deal is expected next week, reports paidContent, citing unnamed sources. No firm figures are available, but one estimate placed the deal at $20 million for the blog media company, which is reportedly bringing in some $2 million a year. Others expressing an interest in the company apparently included News Corp., Yahoo and MSN. The compa  [...]
Posted: Thursday, October 6th 2005

U.S. Spanish Speakers Flocking Online

Some 79 percent of Spanish-speaking U.S. Hispanics have used the internet for five years or less - but are already highly active online, according to a study by Claria's Feedback Research, writes ClickZ. Fifty-four percent of Spanish-speaking respondents make online purchases; 45 percent of those surveyed expect to increase online purchases within the next year. Spanish-language sites are the preferred channel: 6  [...]
Posted: Friday, September 30th 2005

Lopez Negrete Forms Hispanic Interactive Unit

Hispanic advertising agency Lopez Negrete has formed a new interactive department and hired Moses Robles, a former VP of account services at Beyond Interactive, to head it and help staff it, reports ClickZ. Robles says his main job will be educating the agency's clients (which include Wal-Mart, Bank of America and Microsoft) on how to reach Hispanics online. "U.S. Hispanics trust the Internet as an information source. They want conte  [...]
Posted: Wednesday, August 31st 2005

New Media Sway African-Americans and Hispanics More

Blogs, IM's and PicPhones influence the purchase of African-Americans and Hispanics more than whites', according to BIGresearch's 2005 Simultaneous Media Survey (SIMM VI), reports MediaPost - particularly for purchase decisions for home improvement, grocery, telecom, and apparel, among others. "These media represent an extension of word of mouth and pose a serious challenge that marketers wi  [...]
Posted: Monday, August 22nd 2005

Google, Univision Boost Spanish-Language Ad Inventory

Google has struck a multiyear deal with Univision Online that will provide AdWords advertisers with more Spanish-language inventory on both search and content pages of the Univision.com website, ClickZ reports (via MediaBuyerPlanner). The ad   [...]
Posted: Friday, July 29th 2005

Hispanic Internet Use, Shopping Propensity Soaring

Hispanics in the United States are adopting and using broadband and the internet at an above-average rate, according to an AOL/Roper U.S. Hispanic study, reports iMedia. Some 52 percent of the online Hispanic audience has converted to broadband - higher than the national average of 50 percent. Moreover, the conversion has occurred within a shorter time period. Hispanics also rely on the internet more, spending 9.2 hours a week online, c  [...]
Posted: Tuesday, July 19th 2005

Ethnic Groups Prefer Ethnic Media

A new study of media use by members of various U.S. ethnic groups found that 45 percent of African American, Hispanic, Asian American, Native American and Arab American adults said they prefer ethnic television, radio and newspapers over mainstream media, eMarketer writes. Online usage showed similar preferences, with Arab Americans  [...]
Posted: Monday, June 20th 2005

Coke do Brazil Launches Music Site, Blog

Adverblog reports the launch of a new Coca Cola site for the Brazilian market that incorporates a blog and a community located on Google's Orkut service. The effort, put together by interactive shop Agenciaclick, is called the Vibezone, a music-oriented site drawing attent  [...]
Posted: Tuesday, June 7th 2005

Hispanic Agencies Target Digital Accounts, Expect Groundswell

The swelling demand for Hispanic-related online marketing is driving the establishment of Hispanic digital specialty shops and the opening of digital departments by existing Hispanic agencies, writes AdAge. The general market ad agencies now control half the money spent for Hispanic online advertising, but they can expect stiff competition from Hispanic ad agencies that want a larger piece of the action. The Internet Advertising Bureau est  [...]
Posted: Monday, May 9th 2005

Hispanic Advertising Changing Fast as U.S. Itself Changes

AdAge provides an intriguing look at how the rapidly demographics of the U.S. Hispanic population are resulting in a sea change among marketers, media and the $3.5 billion-a-year advertising industry that targets Hispanic consumers. Today, 88 percent of Hispanics under 18 are U.S.-born - and that has huge implications for youth-oriented marketers. Moreover, for the first time, the number of U.S.-born Hispanics - more acculturat  [...]
Posted: Wednesday, May 4th 2005

Rich Media Firm Offers Production Off-Shoring

United Virtualities, the makers of rich media advertising elements Shoskeles and Ooqa-Ooqa, announced they are providing rich media creative production for marketers and agencies in its Argentinian offices. Dubbing the offering "South-Sourcing," company founder Mookie Tenembaum points out that the Buenos Aires-based workforce can resize banners quickly, a process th  [...]
Posted: Tuesday, April 19th 2005

More Media Reviews in 2005

MediaPost reports that AdForum figures show a large rise in media account review activity for January and February 2005, especially among ethnic and teen-oriented shops, which saw 54 to 183 percent increases in the number of accounts up for grabs. Interactive shops saw a slight increase in February (up 12 percent from the same month last year) after activity dipped slightly in January as   [...]
Posted: Monday, March 28th 2005

AOL Latin America Heading toward Demise

AOL Latin America, the down-on-its-luck ISP servicing Brazil, Mexico and Argentina announced that it has given up attempting to secure additional financing that would let it live past the third quarter because "any efforts to obtain financing would be futile based on past experience." While the firm has enough cash to t  [...]
Posted: Wednesday, March 23rd 2005

Hershey's Spanish Ad Copy More Targeted than Medium Allows

Hershey's made a call to avoid generic Spanish, employing a term known mostly to Mexicans and slightly confusing to other Latin American consumers, according to AdAge. It started a campaign pushing its cajeta flavoring, known in many countries as dulce de leche. The issue illustrates a problem facing may online marketers - who often see their ads showing up in different countries and interpreted in different ways - and one that is particul  [...]
Posted: Wednesday, February 23rd 2005

Hispanic Net Advertising Rising Quickly

Driven by targeting options online Hispanic advertising continues to grow explosively, rising from $75 million last year to an estimated $100 million this year, and up from a mere $10 million in 2002, according to AdAge. Marketers can target Hispanics in both English and Spanish, depending on the sites they visit, their region and other factors.   [...]
Posted: Monday, February 21st 2005

Forecast: Global Net Spend to Continue Rising

ClickZ: Study: Growth in Worldwide Ad Spend Led by Internet ZenithOptimedia predicts that global online ad spending will continue to gain share against other media, growing from 3.5 percent this year to 4 percent in 2006. TV is also expected to rise just barely, up 0.1 percent to 37.7 percent of ad budgets. The other media will suffer slight declines, according to the research firm.   [...]
Posted: Monday, October 11th 2004

Internet Population to Hit Billion Mark

CyberAtlas: Population Explosion! ClickZ's Stats site, formerly CyberAtlas, compiled a few estimates of internet populations both globally and by nation. The Computer Industry Almanac reports that the current population sits at about 934 million and is projected to grow to just over a billion next year. The page also lists figures by country so people find the internet population in, for instance, Congo (500).   [...]
Posted: Monday, September 13th 2004

Revisiting Spanish Newspapers' Free-to-Fee Evolution

ClickZ: Free or Fee in Spain, Revisited Vin Crosbie revisited the topic of Spain's dailies, which chose divergent paths, some remaining free online, others requiring subscriptions or at least registrations. The update proves a bit inconclusive. Certainly El Mundo and ABC, the two big newspapers still free online, are happy that the others started limiting access, as they've been the beneficiaries of more traffic, hel  [...]
Posted: Wednesday, July 14th 2004

Hispanic Media Up, Still not Proportionate, Here's Why

MediaPost: Despite Latino Surge, Marketers Continue To Under-Spend In Hispanic Media While Hispanic media spending continues to outpace other media growth by a factor of four, the Association of Hispanic Advertising Agencies (AHAA) said that rate should be roughly doubled to  [...]
Posted: Thursday, April 22nd 2004