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Yahoo! en Español Launches Sports Spot Sponsored by Corona Extra

Yahoo! en Español has launched an original sports feature called "La Locura" that is sponsored by Corona Extra. The feature is a three-minute long segment featuring an offbeat look at funny sporting moments of the week. Yahoo! en Español developed the concept and approached Corona about the sponsorship, Yahoo!'s Armando Rodriguez tells MarketingVOX. “Corona wants to target male Hispanics between the ages of 21 to 34,” Rod  [...]
Posted: Wednesday, August 3rd 2011

Spanish Social Media Can Serve as a Substitute to a Full Blown Translated Retail Site

Nissan Americas is launching a Spanish-language Facebook page, offering Spanish-language information on Nissan's vehicles. The reason, according to Erich Marx, Nissan's director of interactive marketing, is obvious: "Research shows that Latino  [...]
Posted: Monday, July 25th 2011

Referrals, Data Mining Best in Targeting Various Ethnic Groups. Not Statistics

Minorities are significantly more likely than Caucasians to view social networking as a means of spreading word about and getting support for causes, according to Georgetown University's Center for Social Impact Communication. It found that 65% of Hispanics and African-Americans strongly or somewhat agree that online social networking sit  [...]
Posted: Monday, June 6th 2011

Univision to Launch Telenovela Web Site

Univision Communications is continuing its push online with the forthcoming rollout of a video web site for telenovela soap-operas - an unmet niche category for Hispanics, which are increasingly moving online for entertainment and news. "The world has shifted," says Joe Uva, Univision's president and chief executive. "Our audience is consuming more and more content on digital platforms and the go." (  [...]
Posted: Monday, February 22nd 2010

Industry Buzz & Snippets: 10/20/09

Web 2.0 News and Trends: Start-up health sites are increasingly leveraging social networking and advertising trends.  Ford, NFL find limited success in   [...]
Posted: Tuesday, October 20th 2009

Influential Online Hispanic Consumers: Super 'E-fluentials'

Influential online consumers ("e-fluentials") among Hispanics use the internet to connect with friends and family, as well as share views about products and brands -- often in higher proportions than other e-fluentials, according to a Burson-Marsteller study, writes MarketingCharts. Bel  [...]
Posted: Thursday, April 3rd 2008

Nielsen Releases Data on Hispanic Consumers' Shopping Behavior

For National Hispanic Heritage Month, The Nielsen Company released data regarding the the shopping behavior of Hispanic consumers, whose collective buying power totals nearly US$ 1 trillion, it said (via Marketing  [...]
Posted: Wednesday, September 26th 2007

Hispanic Media and Advertising 'Fact Pack' Issued

Spanish-language media spending is forecast to grow 3.7 percent this year, compared with 1.7 percent growth for overall US measured media spending, according to TNS Media Intelligence, writes AdAge, which has released its fourth annual Hispanic Fact Pack. The 2007 Hispanic Fact Pack consists of data about marketers' 2006 ad spend by company and category, demographic trends, language use, and detailed rankings  [...]
Posted: Thursday, July 26th 2007

Caress, Univision, Beauty Queen Make Key Players in Online Telenovela

Caress beauty products has produced, and will be the first sponsor of, a new online telenovela from Univision, reports Variety. "Me Adorada Malena," which translates to "My Beloved Malena," will feature a main character that happens to be a Caress spokesmodel. The character is played by former Miss Universe Cynthia Olavarria. The series will run in a condensed form on Univision's TV stations  [...]
Posted: Wednesday, July 11th 2007

MTV Tr3s Acquaints Latino Audience with Marketers

MTV's Tr3s, a new music channel aimed at U.S. Hispanic young people, is dispatching its first major ad campaign since its September launch, reports AdWeek. Comprised of 20 TV spots, interactive content on the MTV Tr3s website and trade print ads, the campaign seeks to introduce advertisers to the channel's u  [...]
Posted: Wednesday, May 2nd 2007

Toyota's Tundra Campaign Takes the Fight to Detroit

Toyota's Tundra pick-up truck will receive a $100 million-backed ad campaign as the company looks to become the world's top carmaker, writes Advertising Age. Two ads that will debut during this weekend's Super Bowl are just a small part of a huge campaign that will include specific efforts devoted to the Hispanic audience. That effort will be made up, in part, of a Toyota a presence at Mexican-style rodeos and other events.   [...]
Posted: Friday, February 2nd 2007

MySpace to Expand Worldwide, Launches Mexican Site

News Corp. said it would aggressively expand into new markets with MySpace, and confirmed the launch of a Mexican version of its popular social-networking site. The Mexican site has already been soft-launched, meaning it is up and running but not yet fully tested or promoted, CNET writes. The soft launch is expected to last for two we  [...]
Posted: Thursday, January 25th 2007

MySpace Competitors Target U.S. Hispanics

MySpace is beginning to face competition from social-networking sites that focus content and services on the preferences of Hispanics. Competitors such as LatinosConnected want to attract MySpace Latinos by offering them a more familiar experience, AdWeek reports. Founder Veronica Alvarez even participates in online forums, encouragi  [...]
Posted: Wednesday, January 17th 2007

Mediaedge:cia, Bravo Group form Hispanic Division

WPP's Mediaedge:cia and The Bravo Group have launched a dedicated Hispanic media communications division - MEC Bravo. WPP's Bravo Group, a Hispanic marketing agency, will combine its current media planning and buying capabilities with Mediaedge:cia to provide a new offering (  [...]
Posted: Tuesday, September 19th 2006

African Americans', Hispanics' Brand Loyalty Strong

African Americans and Hispanics have strong trust in brands, writes Brandweek, citing the "Yankelovich Monitor Multicultural Marketing Study." Some 58 percent of Hispanics and 55 percent of African Americans agree with the statement that "it is risky to buy a brand you are not familiar with," according to the   [...]
Posted: Wednesday, August 16th 2006

Coke do Brazil Launches Music Site, Blog

Adverblog reports the launch of a new Coca Cola site for the Brazilian market that incorporates a blog and a community located on Google's Orkut service. The effort, put together by interactive shop Agenciaclick, is called the Vibezone, a music-oriented site drawing attent  [...]
Posted: Tuesday, June 7th 2005

Hershey's Spanish Ad Copy More Targeted than Medium Allows

Hershey's made a call to avoid generic Spanish, employing a term known mostly to Mexicans and slightly confusing to other Latin American consumers, according to AdAge. It started a campaign pushing its cajeta flavoring, known in many countries as dulce de leche. The issue illustrates a problem facing may online marketers - who often see their ads showing up in different countries and interpreted in different ways - and one that is particul  [...]
Posted: Wednesday, February 23rd 2005