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AHAA Forms PPM Advisory Board
The Association of Hispanic Advertising Agencies (AHAA) has created an advisory council to explore issues and opportunities surrounding Arbitron's Portable People Meter (PPM), reports MediaBuyerPlanner.
Univision, Entravision, Spanish Broadcasting System, Arbitron, ABC Radio Networks, and several agencies make up the council.
Council members were named this week at the Radio Ink Hispanic Radio Confere [...]
Posted: Wednesday, May 21st 2008
Quepasa Launches Hispanic Market Research Effort
Quepasa.com, an online community of Hispanic and Latino users, has launched Quepasa Market Intelligence, which provides real-time access to the opinions of Quepasa's audience, writes MediaBuyerPlanner. QMI will provide clients with proprietary information about product use, brand preferences and the political opinions of U.S. Hispanics.
Quepasa.com says it [...]
Posted: Thursday, June 29th 2006
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