Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	25	47
» ad pricing	1	71
» ad selling	5	67
» ad targeting	23	49
» ad technologies & vendors	4	68
» agencies & ad departments	2	70
» alternative marketing	6	66
» Asia/Pacific	3	69
» automotive	3	69
» b2b	3	69
» best practices	3	69
» biz buzz	3	69
» branding	5	67
» broadband	4	68
» campaigns & creatives of note	2	70
» computers & tech	4	68
» consumer packaged goods	7	65
» CRM	1	71
» cross media	5	67
» demographics	49	23
» direct marketing	13	59
» e-commerce	14	58
» email marketing	5	67
» entertainment	13	59
» Europe	3	69
» finance	3	69
» global	5	67
» instant messaging marketing	2	70
» Latin America	15	57
» legal, government & regulation	1	71
» loyalty & retention	2	70
» major brands	6	66
» major players news	4	68
» measurement & analytics	6	66
» media convergence	5	67
» minorities	43	29
» mobile marketing	13	59
» multi-channel marketing	2	70
» online ad market	11	61
» pearls of wisdom	3	69
» people	1	71
» personalization	1	71
» political parties & organizations	2	70
» privacy	1	71
» promotions	1	71
» publishing	6	66
» search engine marketing	5	67
» seniors	3	69
» signs of doom	1	71
» signs of recovery	1	71
» signs of what's to come	23	49
» syndication & RSS	1	71
» technical innovation	4	68
» telecom	9	63
» text ads	4	68
» tools & software	2	70
» top stories	8	64
» user experience	14	58
» viral marketing & social media	3	69
» weblog marketing	2	70
» women	8	64
» worst practices	2	70
» Youth	8	64

Marketing Data RoundUp: Online ad revenues jump record 23% in Q1 | Hispanics visit MySpace at higher rate

Online Ad Revenues Jump Record 23% in Q1 U.S. online advertising revenues reached $7.3 billion in Q1 - a 23% increase over the same period in 2010, according to figures released by the Interactive Advertising Bureau and PricewaterhouseCoopers. It is the highest first-quarter revenue level for the industry. The last record quarterly revenue was 2010’s Q1. Hispanics Visit MySpac  [...]
Posted: Thursday, May 26th 2011

Marketing Data RoundUp: iOS platform outreaches Android across mobile devices | Spanish-language TV ads have greater impact

iOS Tops Android, comScore Says The Apple iOS platform has a combined platform reach of 37.9 million, a 59% increase over the Android, according to April 2011 comScore data. Meanwhile, comScore data indicates the Android platform has a  [...]
Posted: Thursday, April 21st 2011

Top News: Google Q1 strong on YouTube display | The year check-in died | Social media wants delay in debit-card fee rules | Intuit goes mobile

Online Ad Market: Google Q1 strong on YouTube display ads, paid clicks. Inadco emerges from stealth as the 'AdSense For Leads'. The secret   [...]
Posted: Wednesday, April 13th 2011

Marketing Data RoundUp: AT&T, Verizon top display advertisers | Latinos lag in tech use

AT&T, Verizon Top Display Advertisers Network providers AT&T Inc. (94 billion ad impressions) and Verizon (66.7 billion impressions) ranked as the top US online display advertisers in terms of total ad impressions served between January 2010 and December 2010, according to a white paper [  [...]
Posted: Tuesday, February 22nd 2011

Marketing Data RoundUp: Hispanics are more responsive to and appreciative of online marketing | Brides online

Hispanics More Responsive to Online Marketing Than Non-Hispanics Hispanics are the ideal online consumers, willing to engage across multiple digital platforms and more receptive to new technology than non-Hispanics, according to a study conducted by comScore and commissioned by Terra. A key finding is that while non-Hispani  [...]
Posted: Wednesday, January 5th 2011

Mobile & Web Plays Seek US Hispanics

A host of new mobile and online ad initiatives - including those from Yahoo and the Orange Advertising Network -  have just been launched with the intent of targeting the 46-million-strong US Hispanic market. In building off its already-strong mobile homepage, Yahoo is making its Spanish-language counterpart, Mobile en Español, available on more than 1,900 mobile device models. The site offe  [...]
Posted: Monday, November 16th 2009

Subtitles Lend Staying Power to Online Video

Palo Alto-based PLYmedia, a company that specializes in enhancing online video, published the results of a trial study on the impact of adding subtitles and closed captions on viewing habits. PLYmedia's closed captioning app converts audio video into text video, opening up additional viewing opportunities for the hearing impaired. It is very popular with office workers who want to watch videos (silently) at their desks. When subtitles a  [...]
Posted: Tuesday, March 24th 2009

Play.com, Amazon UK Top Online Customer Satisfaction List in UK

The Top 30 UK Online Retail Satisfaction Index from ForeSee Results found a slight increase in overall customer satisfaction from Christmas 2007 to Christmas 2008 -- and went from 66 to 67 on the study's 100-point scale -- writes Retailer Daily. One-third of the t  [...]
Posted: Wednesday, January 28th 2009

Half of Adults -- and Almost All Teens -- Play Video Games

Nearly all American teens (97%), and over half (53%) of adults over 18, say they play video games. About one in five adults (21%) plays video games every day or almost every day, adds research from the Pew Internet Project, MarketingCharts writes. Pew's Annual Gadgets Survey found that, independ  [...]
Posted: Wednesday, December 10th 2008

Texters Young, Culturally Diverse, Spendy Over 'Net

Adults in the US who use the text-messaging feature on their cell phone are 49% more likely than the average American to be between age 18-24, 14% more likely to be Hispanic and 24% more likely to be African American, according to (pdf) a survey from Scarborough Research, MarketingCharts   [...]
Posted: Tuesday, November 25th 2008

Mobile-Ad Viewers Top 100 Million in Q3

Largely driven by text-based ads, mobile advertising awareness grew 33% in nine months against a backdrop of six percent growth in cell phone usage, suggesting an increased allocation of advertising dollars to mobile formats through the first three quarters of the year,   [...]
Posted: Friday, November 21st 2008

Moms More Stressed, Concerned about Kids

An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things are (33%), according to a study from the non-profit Marketing to Moms Coalition,   [...]
Posted: Wednesday, November 19th 2008

Multicultural Marketing Grows, but Frustrations Mount

Multicultural marketing (MCM) continues to grow as a strategic platform for driving brand and business performance, but marketers feel stymied by a lack of funding, lukewarm executive support and inadequate metrics, according to a survey from the Association of National Advertisers (ANA) and research firm 'mktg,'   [...]
Posted: Monday, November 17th 2008

Study Reveals Hispanics' Attitudes About Finances

Hispanic consumers in the US say they feel more financially secure than they have in the past and are using credit cards more, but their self-reported lack of knowledge about financial matters also has increased, according to a study from Experian Consumer Research,   [...]
Posted: Wednesday, November 12th 2008

Network Radio Attracts Educated Audience, Majority Listen ‘On the Go’

Network radio in the US attracts a highly educated and affluent audience, as well as a large percentage of Black Americans, working women, Hispanic teens and metropolitan listeners, according to the 2008 Network Radio Today (pdf) report from Arbitron, MarketingCharts   [...]
Posted: Friday, November 7th 2008

1 in 5 Households Ill-Prepared for Digital TV; Houston Least of All

Some 9.6 million US TV households are still not ready for the February 2009 transition to all-digital broadcasting, and would be unable to receive TV programming if the switch occurred today, according to a research report fr  [...]
Posted: Friday, October 17th 2008

Ad Spend Down - Cable, Syndicated TV Gain; Newspapers, B2B Mags Lose

Advertising spending in the first half of 2008 declined slightly (-1.4 percent) compared with the first half of 2007, despite healthy advertising growth for several media and among some top advertisers, according to preliminary figures from Nielsen Monitor-Plus,   [...]
Posted: Tuesday, September 23rd 2008

Hispanics Up Ante on Consumer Electronics Spend

US Hispanics are more likely than non-Hispanics to buy consumer electronics in the next year, according to (pdf) the Customer Focus Opiniones study from Vertis Communications. Some 28 percent say they will purchase a large-screen or HD TV set in the next 12 months, compared with 23 percent of all US respondents, MarketingCharts   [...]
Posted: Thursday, July 31st 2008

US Teen Mobile Market Nearly Saturated

The number of teen mobile subscribers in the US surpassed 16 million in 2007 -- up 12 percent from 2006 -- but growth is stagnating, according to a report from market research consultancy MultiMedia Intelligence (MMI), writes MarketingCharts. Despite this increase, wireless penetr  [...]
Posted: Wednesday, July 16th 2008

Top Latin America Web Rankings Issued for April

Latin America's internet population grew to nearly 62 million in April, with nearly one-third of users - 19.3 million - in Brazil, according to figures from the comScore World Metrix audience measurement service, MarketingCharts reports. Argentineans spent the longest time online (32.4 hours per month), an  [...]
Posted: Friday, June 6th 2008