Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 12 | 11 |
| » ad pricing | 1 | 22 |
| » ad selling | 1 | 22 |
| » ad targeting | 11 | 12 |
| » ad technologies & vendors | 5 | 18 |
| » advertainment | 2 | 21 |
| » agencies & ad departments | 1 | 22 |
| » alternative marketing | 3 | 20 |
| » Asia/Pacific | 2 | 21 |
| » automotive | 1 | 22 |
| » best practices | 1 | 22 |
| » biz buzz | 5 | 18 |
| » branding | 4 | 19 |
| » broadband | 3 | 20 |
| » campaigns & creatives of note | 5 | 18 |
| » computers & tech | 4 | 19 |
| » consumer packaged goods | 3 | 20 |
| » cross media | 2 | 21 |
| » demographics | 14 | 9 |
| » direct marketing | 3 | 20 |
| » domain names | 1 | 22 |
| » don't believe the hype | 1 | 22 |
| » e-commerce | 5 | 18 |
| » email marketing | 1 | 22 |
| » entertainment | 9 | 14 |
| » Europe | 2 | 21 |
| » finance | 1 | 22 |
| » healthcare | 1 | 22 |
| » intrusive formats | 1 | 22 |
| » legal, government & regulation | 4 | 19 |
| » major brands | 3 | 20 |
| » major players news | 5 | 18 |
| » measurement & analytics | 6 | 17 |
| » media convergence | 2 | 21 |
| » minorities | 12 | 11 |
| » mobile marketing | 6 | 17 |
| » new and improved | 2 | 21 |
| » online ad market | 4 | 19 |
| » pearls of wisdom | 2 | 21 |
| » people | 3 | 20 |
| » personalization | 2 | 21 |
| » privacy | 1 | 22 |
| » publishing | 3 | 20 |
| » research & stats | 14 | 9 |
| » rich media | 1 | 22 |
| » search engine marketing | 2 | 21 |
| » signs of recovery | 1 | 22 |
| » signs of what's to come | 9 | 14 |
| » spam & anti-spam | 1 | 22 |
| » syndication & RSS | 1 | 22 |
| » technical innovation | 3 | 20 |
| » telecom | 4 | 19 |
| » text ads | 2 | 21 |
| » tools & software | 6 | 17 |
| » viral marketing & social media | 3 | 20 |
| » women | 1 | 22 |
| » worst practices | 1 | 22 |
| » Youth | 1 | 22 |
- Showing 1 - 23 of 23
Industry Buzz & News: 03/05/10
Measurement & Analytics:
Why metrics are killing creativity in advertising.
Campaigns & Creatives:
FarmVille Ad helps Bing zoom past Google on Facebook.
Ad Targeting:
Facebook [...]
Posted: Friday, March 5th 2010
Univision to Launch Telenovela Web Site
Univision Communications is continuing its push online with the forthcoming rollout of a video web site for telenovela soap-operas - an unmet niche category for Hispanics, which are increasingly moving online for entertainment and news.
"The world has shifted," says Joe Uva, Univision's president and chief executive. "Our audience is consuming more and more content on digital platforms and the go." ( [...]
Posted: Monday, February 22nd 2010
Industry Buzz & Snippets: 10/27/09
Search Technologies:
Google Social Search to go live next week.
Social web browser Flock is partnering with Spanish-language media company Univision
Google Voice lets users keep their numbers.
[...]
Posted: Tuesday, October 27th 2009
Subtitles Lend Staying Power to Online Video
Palo Alto-based PLYmedia, a company that specializes in enhancing online video, published the results of a trial study on the impact of adding subtitles and closed captions on viewing habits.
PLYmedia's closed captioning app converts audio video into text video, opening up additional viewing opportunities for the hearing impaired. It is very popular with office workers who want to watch videos (silently) at their desks.
When subtitles a [...]
Posted: Tuesday, March 24th 2009
Spanish Broadcasting System Wages Media War Against PPM
MirRam Group partner Luis A. Miranda Jr. says the Spanish Broadcasting System (SBS) plans to educate the public about "the danger posed by the implementation of Arbitron's PPM," reports Radio Online.
Early this year Arbitron dubbed the Portable People Meter (PPM) the "new ratings currency" for radio, [...]
Posted: Thursday, May 22nd 2008
Industry Buzz & Snippets: 4/24/08
Ad Networks and Analytics:
Adap.tv launched OneSource, the first "universal" video ad platform for multi-site video publishers.
Broadband Enterprises has signed on as the exclusive provider of video overlay ads to ScanScout.
[...]
Posted: Thursday, April 24th 2008
Industry Buzz & Snippets: 3/20/08
Ad Networks and Analytics:
A partnership with SpotXChange may enable YuMe to increase ad inventory and opportunities for publishers in its network.
Federated Media, the ad network founded by John Battelle, [...]
Posted: Thursday, March 20th 2008
Mobile Search Used by 46MM Users in 3Q07
46.1 million mobile data users in the US used mobile search functions in the third quarter of 2007, according to a Nielsen Company report examining the mobile search behavior of wireless subscribers, reports MarketingCharts.
More than 5,700 mobile search users who use at lea [...]
Posted: Tuesday, January 22nd 2008
Three in Ten US Mobile Users Recall Seeing Mobile Ads
More than three in ten mobile users - some 78 million US consumers - saw or heard advertising on their mobile phones in the fourth quarter of 2007, according to a study by Gfk/NOP Research conducted for mobile entertainment community Limbo, writes MarketingCharts.
[...]
Posted: Monday, January 14th 2008
Nielsen Releases Data on Hispanic Consumers' Shopping Behavior
For National Hispanic Heritage Month, The Nielsen Company released data regarding the the shopping behavior of Hispanic consumers, whose collective buying power totals nearly US$ 1 trillion, it said (via Marketing [...]
Posted: Wednesday, September 26th 2007
Mobile Text Advertising: US Response Rates Higher Than Europe
Though the volume of SMS ads reported by mobile subscribers is lower in the US than in the five leading Western European markets, the US has the highest response rates, according to M:Metrics, which released its July Benchmark Survey of mobile market metrics (see tables at end of article), [...]
Posted: Monday, September 24th 2007
Broadband Gains Ground in Urban Black and Hispanic Homes
Broadband internet is now reaching a full 50 percent of homes in urban America, up from 38 percent in 2006, according to the 2007 edition of Horowitz Associates, Inc.'s annual study on urban, multicultural consumers and the market for cable and broadband services, reports MarketingCharts.
Some findings from the " [...]
Posted: Wednesday, August 1st 2007
Online Destinations Can Overlook Domestic Minorities
While corporate America expands its Web presence overseas, it often looks right past minority audiences here at home, reports BusinessWeek.
The findings come from a report from the Common Sense Advisory, which looked at the sites of 102 of the top US retail outlets. Only 18 of those sites, it found, contain Spanish-language content - and only half of those responded to customer service issues [...]
Posted: Tuesday, July 3rd 2007
Hispanics Rely More on Radio, Digital Divide Narrows
Hispanics are more likely than the US market at large to say radio is "most essential" - 24 percent vs. 17 percent - according to recent research from Edison Media Research and Arbitron, which studied attitudes and trends in radio and other media among Hispanics, reports MarketingCharts.
[...]
Posted: Wednesday, June 13th 2007
Spanish Networks Struggle to Woo Ad Interest
While people of Latin descent comprise the largest ethnic group in the U.S., and though their buying power is increasing, Spanish-language networks still have trouble courting advertisers' interest, reports the L.A. Times ( [...]
Posted: Tuesday, May 22nd 2007
In XM Campaign, Baseball Stars Send Email, Text, Phone Messages
XM is offering baseball fans the opportunity to send personalized voice messages from baseball greats Derek Jeter, David Ortiz and Cal Ripken, Jr. to their friends and family in a viral marketing campaign.
The campaign is geared to enhance baseball fans' awareness of XM's coverage of Major League Baseball, writes MediaBuyerPlanner. XM airs every MLB game for every team fro [...]
Posted: Tuesday, April 10th 2007
Study: Mobile Audio, Ads Have Lots of Room to Grow
Mobile audio has lots of room for growth - and an ad-supported model is most attractive when it comes to getting users to consume mobile content - acccording to a new study by Arbitron and Telephia, Ad Age reports.
Though 49 percent of all mobile subscribers are using their ph [...]
Posted: Monday, April 9th 2007
Yahoo Study: Online Hispanics Super Multitaskers
Online Hispanics tend to be more internet savvy multitaskers than many other demographic groups, writes ClickZ, citing a new study from Yahoo Telemundo and Simmons Research.
Online Hispanics have greater daily media and technology use than the general population in reported hours of daily media and technology use, according to the report, titled "Conexion Cultural/Connected Cul [...]
Posted: Thursday, March 29th 2007
Pew: Digital Divide Shrinking
Though a smaller percentage of Latinos and non-Hispanic blacks are online than whites, the internet is not leaving minority populations behind, writes Business Week, citing a study by the Pew Hispanic Center and the Pew Internet & American Life Project.
More than half - 56 percent - of Latino adults and 60 percent of non-Hispanic b [...]
Posted: Tuesday, March 20th 2007
MySpace to Expand Worldwide, Launches Mexican Site
News Corp. said it would aggressively expand into new markets with MySpace, and confirmed the launch of a Mexican version of its popular social-networking site.
The Mexican site has already been soft-launched, meaning it is up and running but not yet fully tested or promoted, CNET writes. The soft launch is expected to last for two we [...]
Posted: Thursday, January 25th 2007
- Showing 1 - 23 of 23