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Dunkin' Donuts Launches Integrated Hispanic Campaign

Dunkin' Donuts is launching its campaign and tagline— "America Runs on Dunkin' — in the Hispanic market via an integrated campaign designed by Accentmarketing, Dunkin's Hispanic agency of record. The campaign includes Hispanic television, radio, a version of the brand's website, social media, public relations and in-store promotions. The campaign is also illustrative of a trend in the food and restaurant industry, QSR Web, wh  [...]
Posted: Friday, March 30th 2012

MySpace Becomes Relevant Again

MySpace, which was left for dead last year when Specific Media bought the site from News Corp., has returned to the headlines. Monday it announced that it had added one million new members since December with new signups going from zero to 40,000 per day. The COO Tim Vanderhook, who acquired the site along with singer and actor Justin Timberlake, credits its integration with o  [...]
Posted: Monday, February 13th 2012

Multiscreen Watchers Were Out in Force During the Super Bowl

Several companies ran ads during the Super Bowl with another screen in mind—the mobile device--besides the television set. The prime indicator? The number of Tweets that ran during the game, indicating that people had their eyes on both screens. Most Tweets Ever, A lot of Search Activity The Super Bowl broke all Twitter records, according to iProspect, with an average of 10,000+ Tweets Per Second. They peaked at games end with 12,223 Tweets Per Second.   [...]
Posted: Monday, February 6th 2012

Teens Heavy Mobile Users. But Those Ads? Not So Much

Teens have more than tripled their mobile data consumption in the past year, according to Nielsen. Analyzing phone bills of 65,000+ mobile subscriber volunteers, Nielsen determined that in the third quarter of 2011, teens age 13-17 used an average of 320 MB of data per month on their phones, a 256% increase over last year. It is a growth rate faster than any other   [...]
Posted: Thursday, December 15th 2011

Yahoo! en Español Launches Sports Spot Sponsored by Corona Extra

Yahoo! en Español has launched an original sports feature called "La Locura" that is sponsored by Corona Extra. The feature is a three-minute long segment featuring an offbeat look at funny sporting moments of the week. Yahoo! en Español developed the concept and approached Corona about the sponsorship, Yahoo!'s Armando Rodriguez tells MarketingVOX. “Corona wants to target male Hispanics between the ages of 21 to 34,” Rod  [...]
Posted: Wednesday, August 3rd 2011

Referrals, Data Mining Best in Targeting Various Ethnic Groups. Not Statistics

Minorities are significantly more likely than Caucasians to view social networking as a means of spreading word about and getting support for causes, according to Georgetown University's Center for Social Impact Communication. It found that 65% of Hispanics and African-Americans strongly or somewhat agree that online social networking sit  [...]
Posted: Monday, June 6th 2011

Marketing Data RoundUp: Online ad revenues jump record 23% in Q1 | Hispanics visit MySpace at higher rate

Online Ad Revenues Jump Record 23% in Q1 U.S. online advertising revenues reached $7.3 billion in Q1 - a 23% increase over the same period in 2010, according to figures released by the Interactive Advertising Bureau and PricewaterhouseCoopers. It is the highest first-quarter revenue level for the industry. The last record quarterly revenue was 2010’s Q1. Hispanics Visit MySpac  [...]
Posted: Thursday, May 26th 2011

Marketing Data RoundUp: iOS platform outreaches Android across mobile devices | Spanish-language TV ads have greater impact

iOS Tops Android, comScore Says The Apple iOS platform has a combined platform reach of 37.9 million, a 59% increase over the Android, according to April 2011 comScore data. Meanwhile, comScore data indicates the Android platform has a  [...]
Posted: Thursday, April 21st 2011

PR Newswire, About.com Tailor Content for Hispanic Consumers

Two separate services were introduced on Friday with the same constituent in mind: the online Hispanic consumer. One is PR Newswire’s ARC Latino,  interactive media player and landing page tailored for this audience for communications professionals. It is supports video, multimedia, photos, coupons and promotional content, which can be formatted in both English and Spanish, and will be dis  [...]
Posted: Friday, April 8th 2011

New Rules of the Road for Global Online Marketing Campaigns

News flash. Online ads in India perform better when written in Hindi, Tamil, Telugu, Malayalam and other regional languages compared to English creatives! Apparently these localized ads attract more internet users, according to a survey by Ozone Media and reported in the Economic Times. If that wasn't surprising enough, the study also found that resident Indians res  [...]
Posted: Wednesday, March 30th 2011

Marketing Data RoundUp: AT&T, Verizon top display advertisers | Latinos lag in tech use

AT&T, Verizon Top Display Advertisers Network providers AT&T Inc. (94 billion ad impressions) and Verizon (66.7 billion impressions) ranked as the top US online display advertisers in terms of total ad impressions served between January 2010 and December 2010, according to a white paper [  [...]
Posted: Tuesday, February 22nd 2011

Maybeline, Wrigley's Orbit Gum Use People en Espanol's Bello 51 Contest to Target Hispanics

Yahoo! en Espanol and People en Espanol have launched their annual Bello 51 contest to market People en Espanol's upcoming "50 Most Beautiful" issue with Maybeline and Wrigley's Orbit Gum the lead sponsors. The contest is offering the winner instant celebrity status as the "51st Most Beautiful" person. Maybelline products will regularly appear front and center to users through custom slideshows appearing on the contest w  [...]
Posted: Monday, February 7th 2011

Marketing Data RoundUp: Hispanics are more responsive to and appreciative of online marketing | Brides online

Hispanics More Responsive to Online Marketing Than Non-Hispanics Hispanics are the ideal online consumers, willing to engage across multiple digital platforms and more receptive to new technology than non-Hispanics, according to a study conducted by comScore and commissioned by Terra. A key finding is that while non-Hispani  [...]
Posted: Wednesday, January 5th 2011

Industry Buzz & News: 5/14/10

Online Ad Market: Online ad sales rose 7% to $5.9B in Q1. AT&T, Verizon web ads viewed most in first quarter. Video ads to grow 41%. Campaigns  [...]
Posted: Friday, May 14th 2010

Industry Buzz & News: 5/05/10

Measurement & Analytics: Nielsen acquires video analytics firm GlanceGuide. Agencies: Ad agency commission and the rise of the media black market. AudienceScience   [...]
Posted: Wednesday, May 5th 2010

Univision to Launch Telenovela Web Site

Univision Communications is continuing its push online with the forthcoming rollout of a video web site for telenovela soap-operas - an unmet niche category for Hispanics, which are increasingly moving online for entertainment and news. "The world has shifted," says Joe Uva, Univision's president and chief executive. "Our audience is consuming more and more content on digital platforms and the go." (  [...]
Posted: Monday, February 22nd 2010

One-Fifth of US Households Use Only Wireless Phones

More than one of every five US homes (22.7%) had no landline and only wireless phone service during the first half of 2009, an increase of 2.5 percentage points since the second half of 2008, according to preliminary results from the January - June 2009 National Health Interview Survey by the US Centers for Disease Control (  [...]
Posted: Monday, January 11th 2010

Mobile & Web Plays Seek US Hispanics

A host of new mobile and online ad initiatives - including those from Yahoo and the Orange Advertising Network -  have just been launched with the intent of targeting the 46-million-strong US Hispanic market. In building off its already-strong mobile homepage, Yahoo is making its Spanish-language counterpart, Mobile en Español, available on more than 1,900 mobile device models. The site offe  [...]
Posted: Monday, November 16th 2009

Industry Buzz & Snippets: 10/27/09

Search Technologies: Google Social Search to go live next week. Social web browser Flock is partnering with Spanish-language media company Univision Google Voice lets users keep their numbers.   [...]
Posted: Tuesday, October 27th 2009

Subtitles Lend Staying Power to Online Video

Palo Alto-based PLYmedia, a company that specializes in enhancing online video, published the results of a trial study on the impact of adding subtitles and closed captions on viewing habits. PLYmedia's closed captioning app converts audio video into text video, opening up additional viewing opportunities for the hearing impaired. It is very popular with office workers who want to watch videos (silently) at their desks. When subtitles a  [...]
Posted: Tuesday, March 24th 2009