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IAB Creates "Bar Exam" For Digital Ad Sales

The Interactive Advertising Bureau (IAB) has established what it calls the first-ever educational standard for digital media sales forces. It believes that the "IAB Digital Media Sales Certification" fills the need for professional benchmarks in digital, on par with the legal world’s Bar Exam and Wall Street’s Series 7. That situation changes with today’s announcemen  [...]
Posted: Friday, May 18th 2012

Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free

Ad Technology: Meet the anti-Groupon Agencies: WPP Lifts Forecast Campaigns of Note: Flexjet   [...]
Posted: Monday, April 30th 2012

Just What Is A "NewFront?" And Should Brands Be Interested?

It would have been fun to see cranky interviewer Piers Morgan meeting Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week event in New York that wraps next week, and which brings together brands, marketers, distributors, and talent to explore (and sell) digital content and media opportunities. These are much like the TV upfronts, but instead the “networks” included AOL, Google/YouTube, H  [...]
Posted: Friday, April 27th 2012

Twitter Slowly Opens Door on Self-serve SMB Ad Platform

Last month American Express used Twitter's Promoted Tweets and Promoted Accounts to offer special deals to cardholders. The campaign was deemed a success and now Twitter and the financial services company are  expanding the offering to select SMB cardholders in its long-awaited self-serve ad offering for SMBs. Initially, only a small group of businesses will have acces  [...]
Posted: Monday, March 26th 2012

Macy's Leads the Way in Department Store Social Media

Macy’s took the top spot in NYU’s Luxury Lab’s think tank’s annual Digital IQ Index, which ranks specialty retailers according to their online competence. It is a surprising finding until one considers that department stores in general have been stepping up with social media strategies, the survey said, according to Woman’ Wear Daily. The average  [...]
Posted: Wednesday, August 24th 2011

Is the Connecticut AG Going to Upend the Daily Deal Model?

The Connecticut Attorney General's office is looking into whether Groupon may be violating state law. The AG, George Jepsen, has sent a letter to the company asking how its certificates are bought and redeemed, how many have been sold in the state, their expiration dates, which retailers have accepted them and their typical terms. The reason behind the inquiry, he said, is that "it appears that what Groupon Inc. sells or offers may fall within the definition of a gift certifica  [...]
Posted: Friday, July 15th 2011

The Private Ad Exchange Concept Gains Momentum, Taking RTB Along For the Ride

Technorati Media's partnership with AppNexus to create a private ad exchange is the latest in a series of such ventures, giving momentum to this concept. Over the past several months, traditional media companies, including NBCUniversal, CBS and IDG introduced their own private exchanges, Adweek   [...]
Posted: Wednesday, April 6th 2011

Microsoft Ad Exchange Open for Business. Again

Microsoft has unveiled the latest iteration of the Microsoft Advertising Exchange, which is now integrated with the AppNexus real-time bidding (RTB) platform. It previous platform, AdECN, is now officially retired. Microsoft is positioning the exchange as offering better advertiser ROI via its premium assets - a category that   [...]
Posted: Thursday, March 31st 2011

Is In-Game Mobile Advertising Here? Tap Me Says Yes. A Wealth of Anecdotal Evidence Says No.

Tap Me has unveiled an in-game mobile advertising platform that it says solves two problems that have hampered the mobile gaming ad market to date: it will make ad insertion easy and the ads will non-disruptive to players. Certainly the details of the offering as described by Tap Me sound promising.   [...]
Posted: Monday, February 28th 2011

Top News: Google's search cleanup has major effect | Facebook's Like button now publishes full news feed | New online distribution channel for small biz ads | Google sees display as $200B biz

Search: Google's search cleanup has big effect. Google kills eHow competitors, eHow rankings up. Social Media: All of Facebook’s Like buttons on third-party sites now   [...]
Posted: Monday, February 28th 2011

Boarding Passes: Another Variation of Online Ads

Ryanair is partnering with London-based Ink to sell ads on the one piece of paper that no traveler can afford to overlook: a boarding pass. The strategy, described in the Wall Street Journal, borrows from current travel advertising techniques in that the travelers is targeted based on his or her route an  [...]
Posted: Monday, February 21st 2011

TargetSpot's $8M Round of Funding Indicates Big Brands' Belief in Online Radio

TargetSpot will soon be expanding its network and growing its national sales force, thanks to a new round of $8 million in equity funding. The funds will also be used to fuel investments in the company’s advertising technology, according to the company. The fundi  [...]
Posted: Thursday, January 13th 2011

Soup to Nuts Guide to Changing Ad Formats

Earlier this year MSNBC.com introduced a site design - a 'single-page' format. The goal, it said, was to be able to sell large, customizable ads, with advertisers offered the choice of as many as 30 different combinations. Banner ads, though, were not among them. It was, in the eyes of the ad industry, the final nail in the coffin for the much-maligned banner ad. After years of being ignored by consumers, online publishers   [...]
Posted: Wednesday, December 1st 2010

Real Time Bidding: The Sleeper Ad Technology Growth Story

At least half of all targeted ads will be bought using real-time bidding technologies within five years, predicted Neal Mohan, Google's VP of product management at the Mixx Conference in New York. That has been Google's experience with DoubleClick, which has seen its real-time advertising triple in the past year. Particularly hated by privacy advocates, real-time bidding lets advertisers target audiences by individual impressions via auctions. Advertisers get access to consumers based on thei  [...]
Posted: Wednesday, September 29th 2010

OfferMobi Nudges Industry Along Cost-Per-Action Path

OfferMobi is claiming to be the first to sell cost-per-action ads on mobile devices - a format that has long intrigued media buyers with its clear value of only paying when a consumer makes a purchase. Advertisers, though, have been leery of the model, fearing it could lead to diminished revenues. So far, according to OfferMobi's head Mark Roth those fears haven’t been realized. "We've already got revenue. We've got traction. We have got people conv  [...]
Posted: Friday, September 24th 2010

Marketing Data RoundUp: Green, coupled and fit consumers use more cellphone features

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. If you are environmentally conscious, newly married or living with someone in a partnership, and/or fitness-minded, you are more likely to use more of your wireless phone capabilities, according to a J.D. Power Tribe Intell  [...]
Posted: Friday, August 13th 2010

For Better or Worse, Demand Media's Plans Tied to Google

Demand Media is beginning to move toward its initial public offering - which could well be the biggest web IPO this year. The company filed a S-1 disclosure with the Securities and Exchange Commission - the first step in this process. Criticized by some as a content mill, Demand Media's business strategy produces online content for the purpose of attracting keyword advertising. The company's algorithms look at what search words are most popular, and then pays writers to produce content for s  [...]
Posted: Monday, August 9th 2010

How Engaged? Some Tips from Mobclix to Up iPad Ad Interactivity Even More

Early advertisers on the iPad - Target, Dove and Ford Lincoln - all sounded the same trumpet call: their iPad campaigns had higher levels of user engagement than their online campaign counterparts. Since then research firms have been scrambling to quantify just how much more engaged iPad users are with advertisers. New figures come from   [...]
Posted: Wednesday, August 4th 2010

How Long with Consumers Click on Those iAd Ads?

It has been several days since Apple rolled out its iAd advertising platform and from the first wave of accounts, it is a success. One developer, Jason Ting, famously posted details of his initial iAd earnings for an LED camera light application - he has seen a click-through rate of nearly 12% and earned a total of $1,372.20 in revenue in a single day.  A big reason for the success is, of course, that u  [...]
Posted: Monday, July 12th 2010

The Battle of the Ad Formats Gets Underway

The online ad industry is on the prowl for new ad formats that go beyond what display and search have delivered - or not, depending on whose point of view is being voiced. Google, a market-maker for ad formats, appears to be embracing interactive video ads, according to the Wall Street Journal, which reported on Allen & Co.'s annual gathering of media moguls. Such ads, according   [...]
Posted: Monday, July 12th 2010