Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	2735
» ad pricing	677	1349
» ad targeting	1566	460
» ad technologies & vendors	1392	634
» advertainment	198	1828
» Advertising	5	2021
» affiliate marketing	51	1975
» agencies & ad departments	525	1501
» alternative marketing	471	1555
» Asia/Pacific	80	1946
» automotive	141	1885
» b2b	88	1938
» best practices	204	1822
» Big Picture	2	2024
» biz buzz	1002	1024
» branding	375	1651
» broadband	420	1606
» campaigns & creatives of note	202	1824
» case studies	24	2002
» co-op marketing & partnerships	273	1753
» computers & tech	144	1882
» consumer packaged goods	54	1972
» CRM	4	2022
» cross media	347	1679
» deep coverage	2	2024
» demographics	299	1727
» direct marketing	193	1833
» domain names	71	1955
» don't believe the hype	40	1986
» e-commerce	319	1707
» email marketing	69	1957
» entertainment	653	1373
» Europe	172	1854
» events	33	1993
» finance	92	1934
» global	66	1960
» healthcare	33	1993
» How-to	1	2025
» I-PR & business communications	17	2009
» instant messaging marketing	20	2006
» interviews	14	2012
» intrusive formats	76	1950
» Latin America	18	2008
» legal, government & regulation	188	1838
» loyalty & retention	77	1949
» major account moves	28	1998
» major brands	535	1491
» major players news	1740	286
» Marketing	1	2025
» measurement & analytics	297	1729
» media convergence	420	1606
» minorities	28	1998
» mobile marketing	216	1810
» multi-channel marketing	92	1934
» new and improved	524	1502
» nonsense & parodies	22	2004
» pearls of wisdom	51	1975
» people	137	1889
» personalization	83	1943
» political parties & organizations	46	1980
» privacy	79	1947
» promotions	78	1948
» publishing	1510	516
» real estate	27	1999
» research & stats	684	1342
» rich media	507	1519
» search engine marketing	723	1303
» Segmentation & Markets	1	2025
» seniors	1	2025
» sex sells	9	2017
» signs of doom	121	1905
» signs of recovery	90	1936
» signs of what's to come	1100	926
» small business	101	1925
» spam & anti-spam	16	2010
» Spanish-speaking	28	1998
» syndication & RSS	81	1945
» technical innovation	148	1878
» telecom	71	1955
» text ads	506	1520
» tools & software	508	1518
» top stories	868	1158
» travel	37	1989
» user experience	433	1593
» viral marketing & social media	107	1919
» weblog marketing	175	1851
» women	86	1940
» worst practices	145	1881
» Youth	82	1944

IAB Creates "Bar Exam" For Digital Ad Sales

The Interactive Advertising Bureau (IAB) has established what it calls the first-ever educational standard for digital media sales forces. It believes that the "IAB Digital Media Sales Certification" fills the need for professional benchmarks in digital, on par with the legal world’s Bar Exam and Wall Street’s Series 7. That situation changes with today’s announcemen  [...]
Posted: Friday, May 18th 2012

New App Pushes Newspaper Display Ads, Daily Deals to Facebook

  [...]
Posted: Friday, May 4th 2012

Twitter Slowly Opens Door on Self-serve SMB Ad Platform

Last month American Express used Twitter's Promoted Tweets and Promoted Accounts to offer special deals to cardholders. The campaign was deemed a success and now Twitter and the financial services company are  expanding the offering to select SMB cardholders in its long-awaited self-serve ad offering for SMBs. Initially, only a small group of businesses will have acces  [...]
Posted: Monday, March 26th 2012

Yandex Implements RTB Technology

Yandex, Russia's leading search engine, is testing a Real-Time Bidding model for its display advertising. It is a based on typical RTB technology—that is, it is an auction-based system for selling and buying ad impressions. Currently, participants include Yandex.Direct, the company's ad serving system, and myThings, which has become the first affiliate to work with Yandex. travel.ru, forumhouse.ru, newsr  [...]
Posted: Monday, March 19th 2012

Private Mobile Exchanges, RTB Advance with Nexage's New Offering

Mobile ad exchange provider Nexage has launched a private exchange for premium publishers and developers. Its launch follows a series of similar developments in this space, building support to the notion that both private exchanges and real-time bidding--the private exchange is built on Nexage integrated RTB platform--is becoming a favored way to buy and sell online ads. Nexage touts the   [...]
Posted: Wednesday, December 14th 2011

Macy's Leads the Way in Department Store Social Media

Macy’s took the top spot in NYU’s Luxury Lab’s think tank’s annual Digital IQ Index, which ranks specialty retailers according to their online competence. It is a surprising finding until one considers that department stores in general have been stepping up with social media strategies, the survey said, according to Woman’ Wear Daily. The average  [...]
Posted: Wednesday, August 24th 2011

Is the Connecticut AG Going to Upend the Daily Deal Model?

The Connecticut Attorney General's office is looking into whether Groupon may be violating state law. The AG, George Jepsen, has sent a letter to the company asking how its certificates are bought and redeemed, how many have been sold in the state, their expiration dates, which retailers have accepted them and their typical terms. The reason behind the inquiry, he said, is that "it appears that what Groupon Inc. sells or offers may fall within the definition of a gift certifica  [...]
Posted: Friday, July 15th 2011

The Private Ad Exchange Concept Gains Momentum, Taking RTB Along For the Ride

Technorati Media's partnership with AppNexus to create a private ad exchange is the latest in a series of such ventures, giving momentum to this concept. Over the past several months, traditional media companies, including NBCUniversal, CBS and IDG introduced their own private exchanges, Adweek   [...]
Posted: Wednesday, April 6th 2011

Is In-Game Mobile Advertising Here? Tap Me Says Yes. A Wealth of Anecdotal Evidence Says No.

Tap Me has unveiled an in-game mobile advertising platform that it says solves two problems that have hampered the mobile gaming ad market to date: it will make ad insertion easy and the ads will non-disruptive to players. Certainly the details of the offering as described by Tap Me sound promising.   [...]
Posted: Monday, February 28th 2011

Boarding Passes: Another Variation of Online Ads

Ryanair is partnering with London-based Ink to sell ads on the one piece of paper that no traveler can afford to overlook: a boarding pass. The strategy, described in the Wall Street Journal, borrows from current travel advertising techniques in that the travelers is targeted based on his or her route an  [...]
Posted: Monday, February 21st 2011

The Deflating Value of a Facebook Fan; Now at $1.07

A consumer who became a fan on a brand's Facebook page via an ad is worth about $1.07. At least that is what the cost of advertising is to the brand to attract said fan, according to an analysis by the Wall Street Journal of new data from Webtrends. The report has generated much digital ink as it also showed that the   [...]
Posted: Thursday, February 3rd 2011

TargetSpot's $8M Round of Funding Indicates Big Brands' Belief in Online Radio

TargetSpot will soon be expanding its network and growing its national sales force, thanks to a new round of $8 million in equity funding. The funds will also be used to fuel investments in the company’s advertising technology, according to the company. The fundi  [...]
Posted: Thursday, January 13th 2011

Soup to Nuts Guide to Changing Ad Formats

Earlier this year MSNBC.com introduced a site design - a 'single-page' format. The goal, it said, was to be able to sell large, customizable ads, with advertisers offered the choice of as many as 30 different combinations. Banner ads, though, were not among them. It was, in the eyes of the ad industry, the final nail in the coffin for the much-maligned banner ad. After years of being ignored by consumers, online publishers   [...]
Posted: Wednesday, December 1st 2010

Marketing Data RoundUp: Green, coupled and fit consumers use more cellphone features

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. If you are environmentally conscious, newly married or living with someone in a partnership, and/or fitness-minded, you are more likely to use more of your wireless phone capabilities, according to a J.D. Power Tribe Intell  [...]
Posted: Friday, August 13th 2010

Unlike Promoted Tweets, Earlybird May Work

Twitter's first Twitter account to promote deals from select advertisers, Earlybird, has launched with its first deal. According to the Twitter Blog, the site’s first exclusive offer comes from The Walt Disney Studios. "For a limited time, @earlybird followers in the U.S. can get a special deal on tickets for "The Sorcerer's Apprentice," a new feature film from Walt Disney Pictures and Jerry Bruckheimer Films that opens   [...]
Posted: Wednesday, July 14th 2010

iPad Ad Creators Claim Better Engagement than Online Counterparts; Ford Concurs

iPad campaigns from Target, Dove and Ford Lincoln all had higher levels of user engagement than their online campaign counterparts, according to textPlus, an ad-supported mobile application that allows free unlimited texting over Wi-Fi and on the iPad. textPlus partnered with PointRoll to create some of the first iPad apps that ran in the days following the iPad’s release, the companies say. (  [...]
Posted: Thursday, June 17th 2010

What's New For Marketers in the Apple-Google War? (Not Much)

Apple dropped the equivalent of a nuclear bomb on Google this week with its revision of its developer policies. Now, only "independent" ad-serving companies will be able to serve ads for the iPhone. That rules out AdMob, now owned by Google. The changes also appear to target third-party app usage analytics firms. Flurry, in particular, has been singled out for criticism by Jobs. Such applications are also banned from the iPhone. The Federal Trade Commission has taken an interest and is rumor  [...]
Posted: Friday, June 11th 2010

Will AT&T's New Data Plan Strangle iAd?

Apple has $60 million in commitments for iAd mobile ads, the first of which will run on July 1 on the iPhone and iPod Touch devices, CEO Steve Jobs said during the company’s Worldwide Developer Conference. That same week, AT&T Wireless announced its move to tiered pricing, saying it will no longer offer new smartphone buyers a simple $30 plan for unlimited data use. Instead, customers will have to estimate how much data they are likely to use and buy an appropriate plan. Are the twain abo  [...]
Posted: Wednesday, June 9th 2010

Will the iPad Redefine Online Ad Metrics?

An online visitor might spend 2.1 minutes per month at Vanityfair.com and 3.8 minutes per month at GQ.com, according to comScore. On those magazines' iPad apps, though, he or she will 'thumb' through the 'pages' for a leisurely 60 minutes, according to Conde Nast (via the Associated Press). Digital publishing platform Zinio - which publishes digital editions for Harper's Bazaar and Car and Driv  [...]
Posted: Monday, June 7th 2010

Large Advertisers Boost Q1 Spending

The largest advertisers boosted spending significantly in the first quarter of 2010, according to new data from Kantar Media. P&G Remains Biggest Spender The top three advertisers increased spending significantly: Procter & Gamble spending jumped 17.7%, AT&T boosted spending 26.7%, and General Motors increased spending 28.5%, according to Kantar. Procter & Gamble maintained its position as the largest advertiser, spending $772.6 million; budgets continued to shift towar  [...]
Posted: Wednesday, May 26th 2010