Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 2735 | |
| » ad pricing | 677 | 1435 |
| » ad targeting | 1566 | 546 |
| » advertainment | 198 | 1914 |
| » Advertising | 5 | 2107 |
| » affiliate marketing | 51 | 2061 |
| » agencies & ad departments | 525 | 1587 |
| » alternative marketing | 471 | 1641 |
| » Asia/Pacific | 80 | 2032 |
| » automotive | 141 | 1971 |
| » b2b | 88 | 2024 |
| » best practices | 204 | 1908 |
| » Big Picture | 2 | 2110 |
| » biz buzz | 1002 | 1110 |
| » branding | 375 | 1737 |
| » broadband | 420 | 1692 |
| » campaigns & creatives of note | 202 | 1910 |
| » case studies | 24 | 2088 |
| » co-op marketing & partnerships | 273 | 1839 |
| » computers & tech | 144 | 1968 |
| » consumer packaged goods | 54 | 2058 |
| » CRM | 4 | 2108 |
| » cross media | 347 | 1765 |
| » deep coverage | 2 | 2110 |
| » demographics | 299 | 1813 |
| » direct marketing | 193 | 1919 |
| » domain names | 71 | 2041 |
| » don't believe the hype | 40 | 2072 |
| » e-commerce | 319 | 1793 |
| » email marketing | 69 | 2043 |
| » entertainment | 653 | 1459 |
| » Europe | 172 | 1940 |
| » events | 33 | 2079 |
| » finance | 92 | 2020 |
| » global | 66 | 2046 |
| » healthcare | 33 | 2079 |
| » How-to | 1 | 2111 |
| » I-PR & business communications | 17 | 2095 |
| » instant messaging marketing | 20 | 2092 |
| » interviews | 14 | 2098 |
| » intrusive formats | 76 | 2036 |
| » Latin America | 18 | 2094 |
| » legal, government & regulation | 188 | 1924 |
| » loyalty & retention | 77 | 2035 |
| » major account moves | 28 | 2084 |
| » major brands | 535 | 1577 |
| » major players news | 1740 | 372 |
| » Marketing | 1 | 2111 |
| » measurement & analytics | 297 | 1815 |
| » media convergence | 420 | 1692 |
| » minorities | 28 | 2084 |
| » mobile marketing | 216 | 1896 |
| » multi-channel marketing | 92 | 2020 |
| » new and improved | 524 | 1588 |
| » nonsense & parodies | 22 | 2090 |
| » online ad market | 1478 | 634 |
| » pearls of wisdom | 51 | 2061 |
| » people | 137 | 1975 |
| » personalization | 83 | 2029 |
| » political parties & organizations | 46 | 2066 |
| » privacy | 79 | 2033 |
| » promotions | 78 | 2034 |
| » publishing | 1510 | 602 |
| » real estate | 27 | 2085 |
| » research & stats | 684 | 1428 |
| » rich media | 507 | 1605 |
| » search engine marketing | 723 | 1389 |
| » Segmentation & Markets | 1 | 2111 |
| » seniors | 1 | 2111 |
| » sex sells | 9 | 2103 |
| » signs of doom | 121 | 1991 |
| » signs of recovery | 90 | 2022 |
| » signs of what's to come | 1100 | 1012 |
| » small business | 101 | 2011 |
| » spam & anti-spam | 16 | 2096 |
| » Spanish-speaking | 28 | 2084 |
| » syndication & RSS | 81 | 2031 |
| » technical innovation | 148 | 1964 |
| » telecom | 71 | 2041 |
| » text ads | 506 | 1606 |
| » tools & software | 508 | 1604 |
| » top stories | 868 | 1244 |
| » travel | 37 | 2075 |
| » user experience | 433 | 1679 |
| » viral marketing & social media | 107 | 2005 |
| » weblog marketing | 175 | 1937 |
| » women | 86 | 2026 |
| » worst practices | 145 | 1967 |
| » Youth | 82 | 2030 |
IAB Creates "Bar Exam" For Digital Ad Sales
The Interactive Advertising Bureau (IAB) has established what it calls the first-ever educational standard for digital media sales forces. It believes that the "IAB Digital Media Sales Certification" fills the need for professional benchmarks in digital, on par with the legal world’s Bar Exam and Wall Street’s Series 7. That situation changes with today’s announcemen [...]
Posted: Friday, May 18th 2012
Just What Is A "NewFront?" And Should Brands Be Interested?
It would have been fun to see cranky interviewer Piers Morgan meeting Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week event in New York that wraps next week, and which brings together brands, marketers, distributors, and talent to explore (and sell) digital content and media opportunities. These are much like the TV upfronts, but instead the “networks†included AOL, Google/YouTube, H [...]
Posted: Friday, April 27th 2012
Is the Connecticut AG Going to Upend the Daily Deal Model?
The Connecticut Attorney General's office is looking into whether Groupon may be violating state law. The AG, George Jepsen, has sent a letter to the company asking how its certificates are bought and redeemed, how many have been sold in the state, their expiration dates, which retailers have accepted them and their typical terms.
The reason behind the inquiry, he said, is that "it appears that what Groupon Inc. sells or offers may fall within the definition of a gift certifica [...]
Posted: Friday, July 15th 2011
Top News: Google's search cleanup has major effect | Facebook's Like button now publishes full news feed | New online distribution channel for small biz ads | Google sees display as $200B biz
Search:
Google's search cleanup has big effect.
Google kills eHow competitors, eHow rankings up.
Social Media:
All of Facebook’s Like buttons on third-party sites now [...]
Posted: Monday, February 28th 2011
Top Industry News for 9-01-10: Target to sell Facebook Credits gift cards
E-Commerce:
Target to sell Facebook Credits gift cards.
Online Ad Market:
Start-up seeks to outflank Google in display market.
Google lays out display ad strategies.
[...]
Posted: Wednesday, September 1st 2010
Online Ad Revenues to Reach $103B by 2015
Worldwide online ad revenues will grow to $103 billion in constant currencies by 2015, according to MagnaGlobal.
Online Advertising to Grow 11% during Next Five Years
MagnaGlobal expects worldwide online ad revenues to collectively grow by an average rate of 11% between 2010 and 2015. This means by 2015, online ad revenues will reach $103 billion, Marketing Cha [...]
Posted: Wednesday, June 9th 2010
Large Advertisers Boost Q1 Spending
The largest advertisers boosted spending significantly in the first quarter of 2010, according to new data from Kantar Media.
P&G Remains Biggest Spender
The top three advertisers increased spending significantly: Procter & Gamble spending jumped 17.7%, AT&T boosted spending 26.7%, and General Motors increased spending 28.5%, according to Kantar.
Procter & Gamble maintained its position as the largest advertiser, spending $772.6 million; budgets continued to shift towar [...]
Posted: Wednesday, May 26th 2010
Ad Spending Falls in ‘09
Advertisers spent an estimated $117 billion on US media in 2009, a 9% drop from 2008, according to [pdf] figures released by The Nielsen Company.
Auto Spending Tanks
Spending on automotive-related ads dropped by more than one-fifth during 2009. Although automotive factory and dealership ads were still the number one product category for ad spending with $8. [...]
Posted: Monday, March 1st 2010
Local Ad Spend to Climb 2.2% through 2014; Shift to Digital Continues: BIA/Kelsey
BIA/Kelsey is predicting an annual growth rate of 2.2% from 2009 for the U.S. local advertising market, reaching $144.9 billion in 2014.
Following a significant contraction in 2009, local media spending will be slow through 2011, with meaningful recovery beginning in 2012, BIA/Kelsey predicts.( [...]
Posted: Friday, February 26th 2010
Will NYTimes, AOL Finally Prove That Hyperlocal News Works?
The New York Times and apparently AOL are the latest publishers to try their hands - again - at hyper local news. The New York Times has a handful of such initiatives underway; it announced its latest this week - a new partnership with NYU's journalism students and professors to launch a new local news site covering the East Villa [...]
Posted: Thursday, February 25th 2010
Industry Buzz & News: 02/25/10
Agencies:
Meredith builds up sideline in marketing.
Ad Buying/Planning:
Marketers targeting 'green moms' in ad networks.
Smartphones:
Never-ending iTunes sales taly [...]
Posted: Thursday, February 25th 2010
Microsoft, Facebook Realign Banner, Search Relationships
Microsoft has expanded its search relationship with Facebook - while at the same time closing the book on the site's banner ad business.
The search portion of the news expands an earlier agreement to sell these ads for Facebook - now Microsoft will be adding new features and as well as extending search outside of the US. In its battle a greater share of search market with Google, this could be seen as a win for Microsoft. The company has been aggressively using third party search agreements [...]
Posted: Friday, February 5th 2010
Industry Buzz & Snippets: 02/01/10
Analytics:
Democratizing behavioral analytics.
Finding errors in your Google analytics tracking code.
Ad Pricing:
[...]
Posted: Monday, February 1st 2010
Portals & Directories Lead Q4 Mobile Advertising
Portals and directories led all advertising verticals in mobile advertising spend during Q4 2009, according to [pdf]Â the U.S. Scorecard for Mobile Advertising Reach and Targeting (SMART) report from Millennial Media.
This marks the first time since Millennial Media began releasing its SMART report in March 2009 that portals and directories held the number one spot. Entertainment, the Q3 2009 top spot [...]
Posted: Friday, January 29th 2010
Industry Buzz & Snippets: 01/27/09
Campaigns:
VA Senate majority leader to Dem candidate: you will use web ads.
Why most digital ads still fail to work.
Local Search:
AT&T to go after Yelp with Buzz.com
Media:
[...]
Posted: Wednesday, January 27th 2010
Magna 2010 Ad Forecast: Online to Have Strong Year
Interpublic’s Magna unit is predicting that online advertising will have a relatively strong year - despite the flat growth projected for traditional ad markets.
These findings follow predictions from just a few months ago that US ad revenues would decline by 1.3% in 2010. The company has revised its projections, and now forecasts (pdf) that advertising revenues will be essentially flat this year, down just 0.1% from 2009. [ [...]
Posted: Wednesday, January 20th 2010
Industry Buzz & Snippets: 01/20/10
Ad Networks:
Opera buys AdMarvel to shore up advertising.
Analytics:
Why your website statistic reports are wrong, part 3.
Social Media:
Forrester report [...]
Posted: Wednesday, January 20th 2010
Industry Buzz & Snippets: 01/19/10
Media:
Debating journalism post print path.
As shrinking newsrooms use upstarts' content, questions arise.
Ad Networks:
YuMe [...]
Posted: Tuesday, January 19th 2010
Vertical Ad Networks Go Local
Ad networks are not only grouping themselves into industry vertical specialties - there are also signs that they are beginning to segment themselves based on location.
That is one conclusion to be drawn from the recent launch of SLOAN, the Sacramento Local Online Ad Network. The Sacramento Press launched SLOAN la [...]
Posted: Friday, January 8th 2010
MIT Study Debunks Online Ad Advantages
Online advertising can be much better at targeting certain demographics than its traditional media counterparts. But as more competition enters the space, these advantages do not automatically translate into greater profits, according to a new MIT Sloan study.
MIT Sloan Assistant Professor Alessandro Bonatti, says that marketers who think they can get better results at a lower cost by advertising on the [...]
Posted: Wednesday, December 30th 2009