Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 2735 | |
| » ad pricing | 677 | 1727 |
| » ad targeting | 1566 | 838 |
| » ad technologies & vendors | 1392 | 1012 |
| » advertainment | 198 | 2206 |
| » Advertising | 5 | 2399 |
| » affiliate marketing | 51 | 2353 |
| » agencies & ad departments | 525 | 1879 |
| » alternative marketing | 471 | 1933 |
| » Asia/Pacific | 80 | 2324 |
| » automotive | 141 | 2263 |
| » b2b | 88 | 2316 |
| » best practices | 204 | 2200 |
| » Big Picture | 2 | 2402 |
| » biz buzz | 1002 | 1402 |
| » branding | 375 | 2029 |
| » broadband | 420 | 1984 |
| » campaigns & creatives of note | 202 | 2202 |
| » case studies | 24 | 2380 |
| » co-op marketing & partnerships | 273 | 2131 |
| » computers & tech | 144 | 2260 |
| » consumer packaged goods | 54 | 2350 |
| » CRM | 4 | 2400 |
| » cross media | 347 | 2057 |
| » deep coverage | 2 | 2402 |
| » demographics | 299 | 2105 |
| » direct marketing | 193 | 2211 |
| » domain names | 71 | 2333 |
| » don't believe the hype | 40 | 2364 |
| » e-commerce | 319 | 2085 |
| » email marketing | 69 | 2335 |
| » entertainment | 653 | 1751 |
| » Europe | 172 | 2232 |
| » events | 33 | 2371 |
| » finance | 92 | 2312 |
| » global | 66 | 2338 |
| » healthcare | 33 | 2371 |
| » How-to | 1 | 2403 |
| » I-PR & business communications | 17 | 2387 |
| » instant messaging marketing | 20 | 2384 |
| » interviews | 14 | 2390 |
| » intrusive formats | 76 | 2328 |
| » Latin America | 18 | 2386 |
| » legal, government & regulation | 188 | 2216 |
| » loyalty & retention | 77 | 2327 |
| » major account moves | 28 | 2376 |
| » major brands | 535 | 1869 |
| » major players news | 1740 | 664 |
| » Marketing | 1 | 2403 |
| » measurement & analytics | 297 | 2107 |
| » media convergence | 420 | 1984 |
| » minorities | 28 | 2376 |
| » mobile marketing | 216 | 2188 |
| » multi-channel marketing | 92 | 2312 |
| » new and improved | 524 | 1880 |
| » nonsense & parodies | 22 | 2382 |
| » online ad market | 1478 | 926 |
| » pearls of wisdom | 51 | 2353 |
| » people | 137 | 2267 |
| » personalization | 83 | 2321 |
| » political parties & organizations | 46 | 2358 |
| » privacy | 79 | 2325 |
| » promotions | 78 | 2326 |
| » publishing | 1510 | 894 |
| » real estate | 27 | 2377 |
| » research & stats | 684 | 1720 |
| » rich media | 507 | 1897 |
| » search engine marketing | 723 | 1681 |
| » Segmentation & Markets | 1 | 2403 |
| » seniors | 1 | 2403 |
| » sex sells | 9 | 2395 |
| » signs of doom | 121 | 2283 |
| » signs of recovery | 90 | 2314 |
| » small business | 101 | 2303 |
| » spam & anti-spam | 16 | 2388 |
| » Spanish-speaking | 28 | 2376 |
| » syndication & RSS | 81 | 2323 |
| » technical innovation | 148 | 2256 |
| » telecom | 71 | 2333 |
| » text ads | 506 | 1898 |
| » tools & software | 508 | 1896 |
| » top stories | 868 | 1536 |
| » travel | 37 | 2367 |
| » user experience | 433 | 1971 |
| » viral marketing & social media | 107 | 2297 |
| » weblog marketing | 175 | 2229 |
| » women | 86 | 2318 |
| » worst practices | 145 | 2259 |
| » Youth | 82 | 2322 |
New App Pushes Newspaper Display Ads, Daily Deals to Facebook
[...]
Posted: Friday, May 4th 2012
Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
Twitter Slowly Opens Door on Self-serve SMB Ad Platform
Last month American Express used Twitter's Promoted Tweets and Promoted Accounts to offer special deals to cardholders. The campaign was deemed a success and now Twitter and the financial services company are expanding the offering to select SMB cardholders in its long-awaited self-serve ad offering for SMBs.
Initially, only a small group of businesses will have acces [...]
Posted: Monday, March 26th 2012
Yandex Implements RTB Technology
Yandex, Russia's leading search engine, is testing a Real-Time Bidding model for its display advertising. It is a based on typical RTB technology—that is, it is an auction-based system for selling and buying ad impressions. Currently, participants include Yandex.Direct, the company's ad serving system, and myThings, which has become the first affiliate to work with Yandex.
travel.ru, forumhouse.ru, newsr [...]
Posted: Monday, March 19th 2012
Private Mobile Exchanges, RTB Advance with Nexage's New Offering
Mobile ad exchange provider Nexage has launched a private exchange for premium publishers and developers. Its launch follows a series of similar developments in this space, building support to the notion that both private exchanges and real-time bidding--the private exchange is built on Nexage integrated RTB platform--is becoming a favored way to buy and sell online ads.
Nexage touts the [...]
Posted: Wednesday, December 14th 2011
RTB Gets its Own Mobile Auction Site
MoPub, the mobile advertising startup founded by former AdMob and Google employees, has launched a real-time bidding auction place for mobile ads. Called MoPub Marketplace, it is a self-service platform that connects app publishers with ad buyers.
MoPub points to its optimization algorithms as a market differentiator, saying they are designed to maximize revenue for publishers across both iOS and Android devices. It is als [...]
Posted: Thursday, October 27th 2011
Macy's Leads the Way in Department Store Social Media
Macy’s took the top spot in NYU’s Luxury Lab’s think tank’s annual Digital IQ Index, which ranks specialty retailers according to their online competence.
It is a surprising finding until one considers that department stores in general have been stepping up with social media strategies, the survey said, according to Woman’ Wear Daily. The average [...]
Posted: Wednesday, August 24th 2011
Three Examples Make a Trend: NBCUniversal Creates Private Ad Exchange
NBCUniversal has rolled out a private ad exchange for select digital agencies, including BlueKai, Nielsen and Quantcast.
It is part of an online ad network it launched a year ago, meant to offer clients d [...]
Posted: Friday, July 22nd 2011
Is the Connecticut AG Going to Upend the Daily Deal Model?
The Connecticut Attorney General's office is looking into whether Groupon may be violating state law. The AG, George Jepsen, has sent a letter to the company asking how its certificates are bought and redeemed, how many have been sold in the state, their expiration dates, which retailers have accepted them and their typical terms.
The reason behind the inquiry, he said, is that "it appears that what Groupon Inc. sells or offers may fall within the definition of a gift certifica [...]
Posted: Friday, July 15th 2011
Is Project Devil the Industry's Next iAd?
Hearst has announced plans to move forward with AOL's Project Devil ad format - that is, its interactive ads that are four times the size of regular online ads, created by its display unit Pictela. The publisher will be running the ads in such sites as Cosmopolitan.com, MarieClaire.com, and Esquire.com, acc [...]
Posted: Wednesday, May 4th 2011
The Private Ad Exchange Concept Gains Momentum, Taking RTB Along For the Ride
Technorati Media's partnership with AppNexus to create a private ad exchange is the latest in a series of such ventures, giving momentum to this concept.
Over the past several months, traditional media companies, including NBCUniversal, CBS and IDG introduced their own private exchanges, Adweek [...]
Posted: Wednesday, April 6th 2011
Microsoft Ad Exchange Open for Business. Again
Microsoft has unveiled the latest iteration of the Microsoft Advertising Exchange, which is now integrated with the AppNexus real-time bidding (RTB) platform. It previous platform, AdECN, is now officially retired.
Microsoft is positioning the exchange as offering better advertiser ROI via its premium assets - a category that [...]
Posted: Thursday, March 31st 2011
Is In-Game Mobile Advertising Here? Tap Me Says Yes. A Wealth of Anecdotal Evidence Says No.
Tap Me has unveiled an in-game mobile advertising platform that it says solves two problems that have hampered the mobile gaming ad market to date: it will make ad insertion easy and the ads will non-disruptive to players.
Certainly the details of the offering as described by Tap Me sound promising. [...]
Posted: Monday, February 28th 2011
Top News: Google's search cleanup has major effect | Facebook's Like button now publishes full news feed | New online distribution channel for small biz ads | Google sees display as $200B biz
Search:
Google's search cleanup has big effect.
Google kills eHow competitors, eHow rankings up.
Social Media:
All of Facebook’s Like buttons on third-party sites now [...]
Posted: Monday, February 28th 2011
Boarding Passes: Another Variation of Online Ads
Ryanair is partnering with London-based Ink to sell ads on the one piece of paper that no traveler can afford to overlook: a boarding pass. The strategy, described in the Wall Street Journal, borrows from current travel advertising techniques in that the travelers is targeted based on his or her route an [...]
Posted: Monday, February 21st 2011
The Deflating Value of a Facebook Fan; Now at $1.07
A consumer who became a fan on a brand's Facebook page via an ad is worth about $1.07. At least that is what the cost of advertising is to the brand to attract said fan, according to an analysis by the Wall Street Journal of new data from Webtrends.
The report has generated much digital ink as it also showed that the [...]
Posted: Thursday, February 3rd 2011
Soup to Nuts Guide to Changing Ad Formats
Earlier this year MSNBC.com introduced a site design - a 'single-page' format. The goal, it said, was to be able to sell large, customizable ads, with advertisers offered the choice of as many as 30 different combinations. Banner ads, though, were not among them. It was, in the eyes of the ad industry, the final nail in the coffin for the much-maligned banner ad. After years of being ignored by consumers, online publishers [...]
Posted: Wednesday, December 1st 2010
Real Time Bidding: The Sleeper Ad Technology Growth Story
At least half of all targeted ads will be bought using real-time bidding technologies within five years, predicted Neal Mohan, Google's VP of product management at the Mixx Conference in New York. That has been Google's experience with DoubleClick, which has seen its real-time advertising triple in the past year.
Particularly hated by privacy advocates, real-time bidding lets advertisers target audiences by individual impressions via auctions. Advertisers get access to consumers based on thei [...]
Posted: Wednesday, September 29th 2010
OfferMobi Nudges Industry Along Cost-Per-Action Path
OfferMobi is claiming to be the first to sell cost-per-action ads on mobile devices - a format that has long intrigued media buyers with its clear value of only paying when a consumer makes a purchase. Advertisers, though, have been leery of the model, fearing it could lead to diminished revenues.
So far, according to OfferMobi's head Mark Roth those fears haven’t been realized. "We've already got revenue. We've got traction. We have got people conv [...]
Posted: Friday, September 24th 2010
Top Industry News for 9-01-10: Target to sell Facebook Credits gift cards
E-Commerce:
Target to sell Facebook Credits gift cards.
Online Ad Market:
Start-up seeks to outflank Google in display market.
Google lays out display ad strategies.
[...]
Posted: Wednesday, September 1st 2010