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comScore Scrutinizes Faulty Online Ad Operations

Recent research by comScore indicates that just a fraction of campaign impressions reach their intended audience with the desired frequency, reports ClickZ. Out of eight US brand campaigns with budgets between $400,000 and $2 million, not one reached more than 20% of their target with a frequency of four impressions or less. And even those with over 4 impressions failed to hit the 40% mark for on-target delivery, comScore found.   [...]
Posted: Wednesday, March 4th 2009

YouTube Sets Potentially Unreasonable Bar for Producer Ad Sales

More details were revealed on YouTube's sell-your-own-ad-space offer to video producers. "A source tells us YouTube is requiring that do-it-yourselfers sell ads for at least a $15 CPM [...] a lot less than the going rate for professional content," writes Silicon Alley Insider. However, any producers wishing to peddle their own ad space must commit to sell at least $10,000 -- $4500 of which  [...]
Posted: Tuesday, June 10th 2008

Networks to Distribute Advertising Make-Goods Up to 3Q08

Three major networks have begun to compensate advertisers for abominable TV ratings for the fall season. Compensation comes mainly in the form of extra ad time. But according to some media buyers and network heads (via Reuters), NBC has begun paying its dues in cash. NBC stated its refunds form "an extremely small portion of NBC's business and accommodate the changing needs of our clients' marketi  [...]
Posted: Thursday, December 13th 2007

Click Fraud Up to 14.8 Percent in Q1

Click Forensics released today industry pay-per-click (PPC) fraud figures from the Click Fraud Index for the first quarter of 2007. The firm indicated that overall industry average click fraud rate was 14.8 percent for 1Q07. That rate was the highest reported for any quarter in the past year, rising from 14.2 percent in the previous quarter (4Q06) and from 13.7 percent in the year-earlier quar  [...]
Posted: Thursday, April 19th 2007

Microsoft Fixes Bug that Overcharged for Online Ads

A problem with Microsoft's adCenter service resulting in significant overcharging of advertisers has been fixed by the company reports the Associated Press. The glitch caused the cost-per-click rates to skyrocket for some advertisers, from just a few dollars to hundreds or thousands of dollars in some instances. One advertiser reported seeing his CPC rate go from the $0  [...]
Posted: Monday, February 26th 2007

Sites Use Pop-Ups, Skew Visitor Numbers

In late May, Nielsen/NetRatings, sharply cut its previously reported statistics for the financial website Entrepreneur.com to 2 million unique visitors in April, from 7.6 million. In the case of millions of surfers, Entrepreneur.com visited them - and not the other way around - by way of pop-up ads, writes the New York Times.  [...]
Posted: Tuesday, December 12th 2006

Click Fraud Index: Fraud Less Than Expected

The click-fraud rate is around 14 percent, on average, less than the oft-suggested 20-35 percent, according to a new report from Click Forensics, which released its first Click Fraud Index in March, reports TechWeb.com. The monitoring firm said more than 90 percent of click fraud originated within the United States and Can  [...]
Posted: Tuesday, April 25th 2006

Million Dollar Homepage Reaches Goal, Suffers DDoS Attack

Click to enlargeThe final 1,000 pixels of the Milli  [...]
Posted: Friday, January 13th 2006

Facing Prison, Seifert Delivers Ad Code of Conduct

Shona Seifert, who was sentenced to 18 months in prison and ordered to pay a $125,000 fine for her role in the Ogilvy & Mather scheme to over bill the government on its national anti-drug ad account, has delivered the   [...]
Posted: Friday, September 2nd 2005

Verisign: Domain Speculation for PPC Soaring

VeriSign says that the number of web sites opened just to publish PPC ad links is rocketing, Computer Business Review Online reports (via MediaBuyerPlanner). Every week  [...]
Posted: Friday, July 22nd 2005

ABC Auditors Fleeced, Hard to Blame Them

Circulation managerseye ABC auditor An Editor & Publisher story recounts the dramatic arrest of several key Newsday circulation staff in the continuing unraveling of that newspaper's huge circulation fraud. Most interesting to observers of med  [...]
Posted: Monday, June 20th 2005

A Crack in the Dam: TV Upfront Sees Break in Prices

Like the oneover the Dniepr For years buyers swore annually that they weren't going to get taken to the cleaners in the network TV upfront buying process. And each year, those same buyers - who promised not to reward the lowered value of broadcast TV with more ad dollars - stuffed both price and budget increases into the pockets of the   [...]
Posted: Monday, June 6th 2005

Media Buyer Survey: Sellers are Lazy

Search marketing firm WebAdvantage.net released results from a study showing that about seven out of eight online media buyers are dissatisfied with the online media buying experience most of the time. The lassitude of media reps - who are paint  [...]
Posted: Thursday, May 12th 2005

U.S. Agencies Get Vastly Different Prices, Size Unrelated

A U.K.-based media auditing firm found that U.S. agencies are a much less consistent in the prices they pay for media on behalf of their clients. Billetts' Media Performance Monitoring America division found that American agencies were a bit all over the place in negotiated ad rates in contrast to the norm in other countries, where agencies tend to get similar prices. More oddly, according to a MediaPost   [...]
Posted: Wednesday, April 27th 2005

Scope of Click Fraud Still Cloudy, Gaining Attention

eMarketer remarks on increased concerns about click fraud, pointing to SEMPO research showing 77 percent of search marketers are concerned that some unknown proportion of the clicks they win may be bogus. The figure kicked around by many experts and analysts, more of a gut guess really, has been between 10 and 20 percent of all clicks. One search firm executive, though, accu  [...]
Posted: Wednesday, April 13th 2005

European Search Firm Nixes Use of Some English Brand Words

"J'ai de la chance"Europeans may be reaping what they sow, as their stronger sense of copyright and trademark protections in the context of keyword advertising is forcing Continental search firms to publish lists of verboten words - many of which are fairly plain. Unbeatable, staples, boots, loo  [...]
Posted: Wednesday, April 13th 2005

U.K. Businessmen Look to Web, Not Print, for Trade News

Piling up onoffice floors?A survey of business decision makers in the U.K. found that the plurality of them look first to trade websites for their professional information (24 percent), almost double the proportion of businessmen who look to print trade magazines (14 percent), according to a NetImp  [...]
Posted: Friday, April 8th 2005

Burnett Sues for Allegedly Inflated Placement Deals

Adrants points to a MediaWeek story indicating the wild west of product placement may be even a bit more wild than previously supposed. Reality series creator Mark Burnett sued Madison Road, the firm credited with bringing some of the world's largest brands into the paid placement realm. Burnett's suit alleges that Madiso  [...]
Posted: Tuesday, March 8th 2005

Pop-Ups Decline in Number, Effectiveness

A Wired report shows that pop-up ads are going the way of the cheesy synthesized website sound track - relegated to fewer and fewer sites because uses just can't stand them. But, in a big difference, the stalwart sites continuing to sell pop-ups to advertisers aren't the more obscure publishers. They are sites like The New York Times and, CNN and ABC. A media director at Agency.com said his company bought only 2  [...]
Posted: Thursday, March 3rd 2005

Yahoo to Nix Overture Brand Name

Yahoo plans to ditch the Overture brand, according to ClickZ, adopting the prosaic Yahoo Search Marketing Solutions. Two years ago, Yahoo acquired the search engine advertising technology firm, which has since been the major engine for the company's growth. Yahoo plans to merge together the interfaces that advertisers use to manage both Overture search campaigns and Yahoo display advertising campaigns, presumably in hopes that some cro  [...]
Posted: Tuesday, March 1st 2005