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Video Ad Rates Plummet 25% in 4Q08, Brightroll Says
Average rates for pre-roll online video ads dropped 25% in 2008's fourth quarter compared to 4Q07, according to video ad firm BrightRoll.
From Q3 2008, rates fell 12.5%.
Actual average CPM figures were not provided, by online video CPMs typically run between $20 to $25, MediaPost estimates.
Pre-roll is also said to remain the dominant video ad format, accounting for 83% of campaigns in 4Q08 [...]
Posted: Friday, January 16th 2009
A Few Find Fame -- and Money -- On YouTube
Monetizing YouTube has been a "top company priority" for Google, as one initiative after another has been introduced to bait advertisers in hopes of making back the $1.6 billion it shelled out for the company in 2006.
But for some web video [...]
Posted: Friday, December 12th 2008
In 2009, Hulu Ad Spend to Nip YouTube's Heels
In terms of ad revenue in '09, one-year-old Hulu might give YouTube a run for its money, MediaBuyerPlanner reports.
Unlike the older video site, Hulu streams primarily professional content, including network TV shows, clips and films. If its ad revenue manages to surpass that of YouTube's, it could [...]
Posted: Tuesday, November 18th 2008
Gamer News Site Avoids Game-Shilling Advertisers
A video game website purports to change the face of gaming journalism by refusing to display flashy advertisements from game publishers.
Having raised $8.25 million from JP Morgan’s Constellation Ventures, Crispy Gamer formally went live yesterday.
The site -- which supports over one million unique visitors per month -- enters a crowded arena. Corporate rivals [...]
Posted: Tuesday, October 28th 2008
Online Display Rates Down 27%; Small Sites Hurt Most
Online ad prices consistently declined in 2008, falling 21% since Q2 and 27% since Q1, with small sites and some verticals most affected by the faltering economy, according to the PubMatic AdPrice Index for Q3 2008, [...]
Posted: Friday, October 24th 2008
Google Takes First Big Leap into Video Distribution
Three months ago, Family Guy creator Seth MacFarlane partnered with Google to pilot an AdSense content distribution program. MacFarlane planned to use Google to disseminate short-form video and associated advertising across the sites of AdSense users.
That effort is poised to launch at last. The first few episodes of web series "Seth MacFarlane's Cavalcade of Cartoon Comedy" are now available on [...]
Posted: Thursday, September 11th 2008
Woman-to-Woman Sites Draw Traffic -- and Rabid Advertisers
Websites for women, by women, have undergone rapid growth in the past few years, nearly doubling since July '06 and rising 35 percent last year alone, reaching 84 million visitors in July, according to comScore.
"Women love to reach out and talk," said founder Joni Evans of wowOwow, a site for women over 40. She added that women love anecdotes, and the web is a perfect medium for that.
Many woman-oriented properties attract the attention of [...]
Posted: Tuesday, August 19th 2008
NBC Reveals Hidden Cache of Olympic Ad Space
NBC Universal has reportedly kept some Olympics ad inventory in its pocket, hoping its impressive viewership numbers would pull in spendier advertisers.
Between Monday and Wednesday (Aug. 11-13) of this week, the network sold an additional $10 million worth of TV spots -- topping the $ [...]
Posted: Friday, August 15th 2008
Ad Network Pricing Keeps Falling; Social Networks, Gaming Sites Improve
Overall monetization in the online ad industry dropped by 0.7 percent from last month, following a 23 percent drop from the previous month.
But social networking and gaming sites have begun to improve: eCPMs increased by 66 and 51 percent, respectively, according to the PubMatic Ad Price Index, a bimonthly report of online ad network pricing for publishers.
Monetization for sports sites remained level in May; entertainment, news and tech sites dro [...]
Posted: Tuesday, June 17th 2008
YouTube Sets Potentially Unreasonable Bar for Producer Ad Sales
More details were revealed on YouTube's sell-your-own-ad-space offer to video producers.
"A source tells us YouTube is requiring that do-it-yourselfers sell ads for at least a $15 CPM [...] a lot less than the going rate for professional content," writes Silicon Alley Insider.
However, any producers wishing to peddle their own ad space must commit to sell at least $10,000 -- $4500 of which [...]
Posted: Tuesday, June 10th 2008
Industry Buzz & Snippets: 5/8/08
Ad Networks and Analytics:
DoubleClick introduced a widget calculating tool that tells advertisers how much weight their widgets are pulling among users.
Agencies and Execs:
DG FastChannel and Enliven Marketing Technologies Corp. plan to merge in a deal valued at $98 million.
Havas Media [...]
Posted: Thursday, May 8th 2008
US Ad Spend Up 0.6% in '07, Internet Ad Spend Up 18.9%
US advertising spend in '07 rose just 0.6 percent from '06, lower than in other regions.
But internet ad spend continued to demonstrate the strongest performance (18.9 percent growth) of any US media category, according to Nielsen, [...]
Posted: Wednesday, April 2nd 2008
March Madness an Ad Bonanza Worth $545MM
As sports fans eagerly await March Madness -- the NCAA Men's Division I Basketball Tournament -- advertisers are also anticipating the 19-day event.
March Madness ranks among the top sports marketing shindigs, with network TV Ad sales projected by TNS to reach $545 million, [...]
Posted: Friday, March 14th 2008
Google Brings TV Advertising to Adwords
Select Adwords members have been invited to test Google TV Ads Beta, a platform that enables users to upload or mail 15, 30, 45 or 60-second TV spots.
According to the NCTA (via Pinny Cohen), TV reaches 98 percent of US households. Its ad business remains a $26.9 billion industr [...]
Posted: Friday, March 7th 2008
Effectiveness of TV Advertising Backslides in Two Years
Most marketers say television advertising has become less effective in the past two years, but many are interested in exploring new ad formats and forms of video commercials, according to the Association of National Advertisers and Forrester Research, MarketingCharts writes.
Among the major [...]
Posted: Thursday, February 21st 2008
Upcoming Academy Awards: Fewer Viewers, Higher Ad Rates, Less Clutter
TV audience numbers have declined over the past decade as viewing choices expand and the audience splinters.
The upcoming Academy Awards reflects that trend, with current audience levels 25 percent less than they were 10 years ago, according to TNS Media Intelligence, MarketingCharts [...]
Posted: Wednesday, February 20th 2008
More Super Bowl XLII Advertising Stats than You Can Shake a Stick at
Data on spending trends across categories, viewers' reactions, impact on commercial ratings, and social-media buzz are included in a TNS analysis of Super Bowl commercial winners and losers issued last week, reports MarketingCharts.
[...]
Posted: Monday, February 11th 2008
'Recession-Proof' Super Bowl Dubbed Agency Beauty Pageant
Lou D'Ermilio of Fox reported the network sold out of Super Bowl spots sooner -- and at a higher average cost -- than in any previous Super Bowl Fox has hosted. The transaction for the last available :30 spot was finalized last week.
Spots averaged $2.7 million per 30 seconds, a marked climb from the $2.5 million record average in 2006.
Canwest News Service calls the Super B [...]
Posted: Monday, February 4th 2008
Nielsen Issues 2008 Guide to the Super Bowl
The Nielsen Company last week released its annual Guide to the Super Bowl, which showcases a wide range of consumer and media information about the most notable marketing event in the US -- the NFL's Super Bowl [...]
Posted: Friday, February 1st 2008
Super Bowl Ad Spend Totaled $1.84B over 20 Years, Rates Quadrupled
Super Bowl XLII is not just about football.
TV commercials shown during the game are as much the subject of anticipation and speculation. In the past 20 years, Super Bowl ads translated into $1.84 billion of network sales from over 200 different advertisers, ac [...]
Posted: Thursday, January 24th 2008