Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 368 | 33 |
| » ad selling | 325 | 76 |
| » ad targeting | 201 | 200 |
| » ad technologies & vendors | 186 | 215 |
| » advertainment | 14 | 387 |
| » affiliate marketing | 5 | 396 |
| » agencies & ad departments | 75 | 326 |
| » alternative marketing | 31 | 370 |
| » Asia/Pacific | 8 | 393 |
| » automotive | 16 | 385 |
| » b2b | 9 | 392 |
| » best practices | 24 | 377 |
| » biz buzz | 66 | 335 |
| » branding | 50 | 351 |
| » broadband | 19 | 382 |
| » campaigns & creatives of note | 21 | 380 |
| » case studies | 4 | 397 |
| » co-op marketing & partnerships | 8 | 393 |
| » computers & tech | 7 | 394 |
| » consumer packaged goods | 10 | 391 |
| » CRM | 1 | 400 |
| » cross media | 29 | 372 |
| » deep coverage | 1 | 400 |
| » demographics | 15 | 386 |
| » direct marketing | 30 | 371 |
| » domain names | 10 | 391 |
| » don't believe the hype | 10 | 391 |
| » e-commerce | 39 | 362 |
| » email marketing | 10 | 391 |
| » entertainment | 23 | 378 |
| » Europe | 13 | 388 |
| » events | 1 | 400 |
| » finance | 19 | 382 |
| » global | 7 | 394 |
| » healthcare | 2 | 399 |
| » How-to | 2 | 399 |
| » I-PR & business communications | 4 | 397 |
| » instant messaging marketing | 1 | 400 |
| » interviews | 1 | 400 |
| » intrusive formats | 7 | 394 |
| » Latin America | 1 | 400 |
| » legal, government & regulation | 16 | 385 |
| » loyalty & retention | 5 | 396 |
| » major account moves | 3 | 398 |
| » major brands | 50 | 351 |
| » major players news | 125 | 276 |
| » measurement & analytics | 52 | 349 |
| » media convergence | 32 | 369 |
| » mobile marketing | 14 | 387 |
| » multi-channel marketing | 7 | 394 |
| » new and improved | 33 | 368 |
| » nonsense & parodies | 1 | 400 |
| » pearls of wisdom | 11 | 390 |
| » people | 7 | 394 |
| » personalization | 8 | 393 |
| » political parties & organizations | 3 | 398 |
| » privacy | 6 | 395 |
| » promotions | 6 | 395 |
| » publishing | 160 | 241 |
| » real estate | 7 | 394 |
| » research & stats | 150 | 251 |
| » rich media | 33 | 368 |
| » search engine marketing | 127 | 274 |
| » sex sells | 1 | 400 |
| » signs of doom | 16 | 385 |
| » signs of recovery | 30 | 371 |
| » signs of what's to come | 122 | 279 |
| » small business | 9 | 392 |
| » spam & anti-spam | 1 | 400 |
| » syndication & RSS | 7 | 394 |
| » technical innovation | 30 | 371 |
| » telecom | 4 | 397 |
| » text ads | 101 | 300 |
| » tools & software | 67 | 334 |
| » top stories | 165 | 236 |
| » travel | 4 | 397 |
| » user experience | 22 | 379 |
| » viral marketing & social media | 12 | 389 |
| » weblog marketing | 14 | 387 |
| » women | 3 | 398 |
| » worst practices | 16 | 385 |
| » Youth | 3 | 398 |
Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce
Ad Technology:
Debunking Ad-Tech Myths
Agency News:
Little Caesars Taps BFG 9000 for National Creative
Brand Takes a Tweeting
Campai [...]
Posted: Monday, May 14th 2012
The New Yellow Pages: "Local is Where We Play/Shop/Live"
The quaint old Yellow Pages have evolved into YP.com, and what may be North America’s largest local search, media and advertising company. YP Holdings LLC (“YPâ€) combines the assets of AT&T Advertising Solutions and AT&T Interactive. YP Holdings launched yesterday with the closing of a 53% controlling interest in the company by Cerberus Capital Management, L.P. (“Cerberus [...]
Posted: Thursday, May 10th 2012
Engage:BDR Claims to Fill A Void with Self-Serve RTB Display Platform
Digital advertising and marketing agency engage:BDR has launched its self-service real-time bidding (RTB) display platform, First Impression. The company claims First Impression is the “first platform to provide customers with direct access to publishers' inventory in addition to engage:BDR's exchange traffic,†which enables media buyers with full control to maximize the value of an impression and increase ROI.
This fills a much-needed void, claims engage:BDR. Brands and agenci [...]
Posted: Friday, May 4th 2012
Top News: AmazonSupply | ESPN Cross Platform Strategy | "Enquirer" on iPad | Digital CW Annoys Stations
Ad Technology:
Amazon Goes After B2B Market With AmazonSupply
The App That Zaps Junk Mail - And The Postal Service
Business Strategies:
Inside [...]
Posted: Monday, April 23rd 2012
RTB Gets its Own Mobile Auction Site
MoPub, the mobile advertising startup founded by former AdMob and Google employees, has launched a real-time bidding auction place for mobile ads. Called MoPub Marketplace, it is a self-service platform that connects app publishers with ad buyers.
MoPub points to its optimization algorithms as a market differentiator, saying they are designed to maximize revenue for publishers across both iOS and Android devices. It is als [...]
Posted: Thursday, October 27th 2011
Three Examples Make a Trend: NBCUniversal Creates Private Ad Exchange
NBCUniversal has rolled out a private ad exchange for select digital agencies, including BlueKai, Nielsen and Quantcast.
It is part of an online ad network it launched a year ago, meant to offer clients d [...]
Posted: Friday, July 22nd 2011
Is Project Devil the Industry's Next iAd?
Hearst has announced plans to move forward with AOL's Project Devil ad format - that is, its interactive ads that are four times the size of regular online ads, created by its display unit Pictela. The publisher will be running the ads in such sites as Cosmopolitan.com, MarieClaire.com, and Esquire.com, acc [...]
Posted: Wednesday, May 4th 2011
Internet Ad Revenues Post 15% Growth; Mobile Breakout Makes Debut in IAB Report
More good news for the online ad industry: the IAB Internet Advertising Revenue Report for 2010 and Q4 2010 posted record growth for both periods. The figures, prepared by PwC US, shows that revenues for 2010 reached a record $26 billion, up 15% from 2009. Fourth quarter revenue also hit new highs at $7.45 billion, up 16% from Q4 2009 and 19% from Q3 2010.
Search Wins the Day; Sponsorship Posts Most Growth
[...]
Posted: Wednesday, April 13th 2011
Top Industry News for 9-01-10: Target to sell Facebook Credits gift cards
E-Commerce:
Target to sell Facebook Credits gift cards.
Online Ad Market:
Start-up seeks to outflank Google in display market.
Google lays out display ad strategies.
[...]
Posted: Wednesday, September 1st 2010
Will Google's New Mobile Ad Format Usher in CPA on a Wide Scale?
Google has launched a new mobile local ad product that extends the click-to-call phone number functionality that debuted at the beginning of the year.
This latest enhancement lets marketers embed maps within expandable ad units, and then target the ads according to a customer's immediate location. [...]
Posted: Tuesday, August 3rd 2010
Top Industry News for 7-12-10: Social media is sinking ad pricing
Ad Pricing:
Social media sinks online ad pricing.
Social Media:
Can the Foursquare keep up with marketers' demand?
Gowalla - we're still in the [...]
Posted: Monday, July 12th 2010
Google Pushes Forward With CPA Online Ad Model
Google is pushing forward with its beta of an ad format that could - if it is successful - lead to a wider acceptance of the cost-per-action online ad model. Over the past half year the search giant has been testing a service in which marketers pay only for ads that have been acted upon by consumers - such as a purchase or registration on a web site, Investor's Business Daily [...]
Posted: Tuesday, June 29th 2010
Digital Media Spend Remains Traditionally Focused
The breakdown of media spend in digital is focused mainly on traditional online media choices, according to a recent study from digital marketing agency Razorfish.
Highest Percentage of Digital Ad Spend in Established Online Media
Online media outlets that have existed for a long period of time, such as verticals, search, ad networks and portals, received the bulk of digital ad dollars spent in 20 [...]
Posted: Tuesday, June 15th 2010
Online Ad Revenues to Reach $103B by 2015
Worldwide online ad revenues will grow to $103 billion in constant currencies by 2015, according to MagnaGlobal.
Online Advertising to Grow 11% during Next Five Years
MagnaGlobal expects worldwide online ad revenues to collectively grow by an average rate of 11% between 2010 and 2015. This means by 2015, online ad revenues will reach $103 billion, Marketing Cha [...]
Posted: Wednesday, June 9th 2010
Google Acquires Real Time Ad Bidding Tech
Google announced its acquisition of Invite Media, a company that has developed a system for real-time bidding on display ad space.
Google is expanding its investment in this area at an interesting time - with competitors such as Yahoo stepping up their own real-time bidding functionality and as the possibility of regulatory action grows stronger.
The Benefits
For now, Google is limiting the discussion to the benefits the technology offers marketers. "Real-time biddin [...]
Posted: Friday, June 4th 2010
Web Users Receive 1.1 Trillion in Display Ads
US web users received 1.08 trillion online display ads in Q1 2010, according to comScore AdMetrix data.
This represents 15% growth from 944.4 billion online display ads received by US web users in Q1 2009, writes Marketi [...]
Posted: Thursday, May 13th 2010
iAd May Be Tipping Point for Google's AdMob Acquisition
Apple's forthcoming iAd may wind up being the tipping point that will prompt the Federal Trade Commission to approve Google's pending acquisition of AdMob. When it first began to review the $750 million acquisition, staff at the Federal Trade Commission were expecting to recommend blocking Google's acquisition of the mobile advertising network, according to a source quoted in the New York P [...]
Posted: Monday, May 3rd 2010
2 Reasons to Use Ad Networks; One Not To
Increasingly, content providers are following the lead of such publishers as CBS, Forbes and Walt Disney's ESPN and dropping the use of online ad networks. Their reason? For many it is a bid to get a bigger piece of the online ad market. More and more web publishers are deciding they can do a better job selling ads on their sites with no help from partners, says Pam Horan, president of the Online Publisher's Association trade group. ( [...]
Posted: Monday, April 26th 2010
What iAd Won't Do For Marketers
For online marketers, there is a lot to like about Apple's mobile ad platform, the iAd: an ad that stays inside the app doesn’t force the consumer to choose between the app or leaving the app to satisfy a passing curiosity about an ad (and guess who usually wins in that scenario).
Interactive and video content ads will be delivered to users without them ever leaving the app; users can simply close out the ad in order to return to using the app they were engaged with. A Nike ad, for example [...]
Posted: Friday, April 9th 2010
Record Fourth Quarter for Online Ad Revenue; Search, Video, Display Jump
Online advertising had a record fourth quarter in 2009 following a bleak first nine months of the year.
In the fourth quarter, internet advertising grew 2.6% to a record $6.3 billion, compared to the same quarter a year earlier. Meanwhile, total media ad revenue slipped by 2% in the fourth quarter, according to a report from the Interactive Advertising Bureau and PricewaterhouseCoopers. ( [...]
Posted: Friday, April 9th 2010