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iAd May Be Tipping Point for Google's AdMob Acquisition

Apple's forthcoming iAd may wind up being the tipping point that will prompt the Federal Trade Commission to approve Google's pending acquisition of AdMob. When it first began to review the $750 million acquisition, staff at the Federal Trade Commission were expecting to recommend blocking Google's acquisition of the mobile advertising network, according to a source quoted in the New York P  [...]
Posted: Monday, May 3rd 2010

Developers Create New Opps for iPad Advertisers

Yahoo is working on a new advertising model for the iPad and other tablets which is expected to give advertisers support for interactive product placement similar to that seen in TV and movies, reports MediaPost. Product placement of this type could include ads in animation, video clips and mini games,   [...]
Posted: Thursday, April 8th 2010

What Apple's Mobile Plans Means for SEO

Apple plans to launch a new mobile ad platform this week could complicate search engine marketers' efforts to integrate mobile search into their operations. It could also, though, deliver more targeted campaigns for clients, depending on how rich a data store Apple has compiled from iTunes and the App Store. No details have been released about the new mobile ad system, tho  [...]
Posted: Tuesday, April 6th 2010

CBS, ABC to Stream Content to iPad; Advertisers Still Ponder Lack of Flash

CBS and ABC have inked deals with Apple to stream TV shows free of charge to users of the iPad, complete with commercial breaks - similar to the way they stream on the networks' own websites. CBS will stream shows through the iPad's Web browser, while ABC will stream shows via an iPad application, reports the Wall Street Journal. Allowing for streaming video directly on the iPad allows users to bypass  [...]
Posted: Thursday, April 1st 2010

Ad Pricing Info for the iPad Emerges

With the iPad's delivery now a matter of days, information about publishers' ad pricing and ad technology is making its way into the market. The information - assuming it is accurate as Apple and the publishers are not talking - is interesting, but not particularly telling for the long term. For starters, it is unclear whether these advertisers are truly committed to the iPad platform or interested in riding the initial buzz that will inevitably accompany its rollout. "Part of being first,  [...]
Posted: Thursday, March 25th 2010

Industry Buzz & News: 3/24/10

Online Ad Market: Improving marketing ROI: towards a more equitable conversion attribution model. On the eve of marketing 2.0, the dawn of marketing 3.0? Online ad market is back to   [...]
Posted: Wednesday, March 24th 2010

Industry Buzz & News: 03/02/10

Ad Technologies & Vendors: AOL sells affiliate firm buy.at Social media ad network LifeStreet acquires competitor SocialCash. Email Marketing: Email still powerful marketing tool despite booming popularity of s  [...]
Posted: Tuesday, March 2nd 2010

Industry Buzz & Snippets: 01/20/10

Ad Networks: Opera buys AdMarvel to shore up advertising. Analytics: Why your website statistic reports are wrong, part 3. Social Media: Forrester report   [...]
Posted: Wednesday, January 20th 2010

Will Jazzed-up AdECN Feature Real-Time Bidding?

Speculation is growing that Microsoft is getting ready to relaunch AdECN, an ad exchange company it acquired two years ago that has been rarely mentioned since. Now, however, it is apparently set to re-emerge, jazzed up with enhanced real-time bidding (RTB) functionality. The buzz about the company's makeover was kicked off with a formal statement from AdECN that referred to a vague timeli  [...]
Posted: Wednesday, October 28th 2009

Industry Buzz & Snippets: 10/27/09

Search Technologies: Google Social Search to go live next week. Social web browser Flock is partnering with Spanish-language media company Univision Google Voice lets users keep their numbers.   [...]
Posted: Tuesday, October 27th 2009

Industry Buzz & Snippets: 10/7/09

Ad Networks and Analytics: Facebook shutting out developers. Magazines band together for new ad network. Agencies and Marketing Execs:   [...]
Posted: Thursday, October 8th 2009

Industry Buzz & Snippets: 8/7/09

Ad Networks and Analytics: E-mail expands growth by double digits, becomes fastest-growing DM segment. CBS upbeat on ad spend. Analysts cautious. Agencies and Marketing Execs: Publicis in lead to acquire   [...]
Posted: Friday, August 7th 2009

Three of Four Execs Replace In-Person Events with Virtual

Three-fourths (76%) of corporate executives say they currently use, or plan to use, virtual events to replace physical ones in 2009. Most predict a steep decline for in-person trade shows, conventions and training seminars, according to a survey by ON24, Inc. (  [...]
Posted: Friday, January 30th 2009

Comparison-Site Sales Rise as Consumers Scavenge for Deals

Online retailers increasingly benefit from marketing products on shopping-comparison sites as cash-strapped consumers seek bargains online, according to research published by E-consultancy and DoubleClick,   [...]
Posted: Thursday, November 6th 2008

MediaMath Brings Meta to Ad Exchanges

MediaMath has launched a tool that enables media buyers to manage multiple ad exchanges from one dashboard. The service has launched with account support for Right Media and the DoubleClick Advertising Exchange. Other exchanges have been approached but have not yet joined. The MediaMath platform allows users to view ad progress and retarget them from a central destination. The firm does not charge a fee for retargeting through its interface; it instead takes a 20 percent commission on med  [...]
Posted: Thursday, March 27th 2008

ADSDAQ to Bring Market Fever to Ad World

Now ad execs have their own acronym to pace over and shout at interns about. Contextual ad company ContextWeb is set to launch the ADSDAQ, the first online advertising exchange, Prime Newswire. The ADSDAQ exchange allots firm bid/ask pricing control to all traders, which will include publishers and advertisers. CEO Anand Subramanian of ContextWeb considers the bid/ask structure  [...]
Posted: Thursday, May 3rd 2007

Right Media: Yahoo Helped Us Bring Auctions to Display Ads

Right Media, an online display ad placement company, continues to grow and gain prominence in the marketplace, according to BusinessWeek. Those trends, the firm says, are largely attributable to Yahoo's taking a 20 percent stake in the company late last year. Since then, more attention has been turned to Right Media's ad-auction system. Still, CEO Michael Walrath does not  [...]
Posted: Wednesday, March 7th 2007

Shopping-Cart Ads about Ready for Rollout

By putting a video screen where it's least likely to be ignored by shoppers, a company called MediaCart thinks it has discovered the key to in-store video advertising, reports Advertising Age. The video screens pull RFID signals to display marketing messages to the person pushing the cart. Ads, according to research by the company, should ideally be no longer than a few seconds in orde  [...]
Posted: Monday, February 12th 2007

In-Game Dynamic Ad Network Launched

Mochi Media, which tracks web gaming traffic, has established the first advertising network to offer dynamically inserted ads in free online games, reports AdWeek. The service, MochiAds, is giving advertisers access to the ballooning global community of independent game makers "who don't ha  [...]
Posted: Thursday, December 7th 2006

PodZinger to Launch Video and Audio Ads, Share Revs

Web-based audio and video search engine PodZinger announced it will launch its own ad platform and begin offering podcast and other content partners an ad revenue share program. PodZinger plans to show 10-15-second audio or video ads and will share ad revenue with content creators who sign up for the free service,   [...]
Posted: Thursday, October 5th 2006