Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 76 | 6 |
| » ad selling | 64 | 18 |
| » ad targeting | 40 | 42 |
| » ad technologies & vendors | 39 | 43 |
| » advertainment | 9 | 73 |
| » affiliate marketing | 1 | 81 |
| » agencies & ad departments | 20 | 62 |
| » alternative marketing | 14 | 68 |
| » Asia/Pacific | 1 | 81 |
| » automotive | 3 | 79 |
| » b2b | 5 | 77 |
| » best practices | 5 | 77 |
| » biz buzz | 13 | 69 |
| » branding | 11 | 71 |
| » broadband | 15 | 67 |
| » campaigns & creatives of note | 11 | 71 |
| » case studies | 3 | 79 |
| » co-op marketing & partnerships | 6 | 76 |
| » computers & tech | 3 | 79 |
| » consumer packaged goods | 4 | 78 |
| » cross media | 39 | 43 |
| » deep coverage | 1 | 81 |
| » demographics | 6 | 76 |
| » direct marketing | 7 | 75 |
| » domain names | 2 | 80 |
| » don't believe the hype | 2 | 80 |
| » e-commerce | 6 | 76 |
| » email marketing | 2 | 80 |
| » entertainment | 18 | 64 |
| » Europe | 1 | 81 |
| » events | 3 | 79 |
| » finance | 1 | 81 |
| » healthcare | 2 | 80 |
| » I-PR & business communications | 1 | 81 |
| » instant messaging marketing | 2 | 80 |
| » legal, government & regulation | 4 | 78 |
| » major account moves | 2 | 80 |
| » major brands | 19 | 63 |
| » major players news | 32 | 50 |
| » measurement & analytics | 18 | 64 |
| » mobile marketing | 7 | 75 |
| » multi-channel marketing | 2 | 80 |
| » new and improved | 16 | 66 |
| » nonsense & parodies | 1 | 81 |
| » online ad market | 32 | 50 |
| » pearls of wisdom | 3 | 79 |
| » people | 3 | 79 |
| » personalization | 2 | 80 |
| » political parties & organizations | 2 | 80 |
| » privacy | 4 | 78 |
| » promotions | 1 | 81 |
| » publishing | 43 | 39 |
| » real estate | 2 | 80 |
| » research & stats | 18 | 64 |
| » rich media | 16 | 66 |
| » search engine marketing | 15 | 67 |
| » Segmentation & Markets | 1 | 81 |
| » signs of doom | 6 | 76 |
| » signs of recovery | 5 | 77 |
| » signs of what's to come | 41 | 41 |
| » small business | 5 | 77 |
| » spam & anti-spam | 2 | 80 |
| » Spanish-speaking | 1 | 81 |
| » syndication & RSS | 2 | 80 |
| » technical innovation | 7 | 75 |
| » telecom | 3 | 79 |
| » text ads | 12 | 70 |
| » tools & software | 15 | 67 |
| » top stories | 36 | 46 |
| » user experience | 5 | 77 |
| » viral marketing & social media | 9 | 73 |
| » weblog marketing | 4 | 78 |
| » women | 1 | 81 |
| » worst practices | 2 | 80 |
| » Youth | 2 | 80 |
Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce
Ad Technology:
Debunking Ad-Tech Myths
Agency News:
Little Caesars Taps BFG 9000 for National Creative
Brand Takes a Tweeting
Campai [...]
Posted: Monday, May 14th 2012
Top Industry News for 9-01-10: Target to sell Facebook Credits gift cards
E-Commerce:
Target to sell Facebook Credits gift cards.
Online Ad Market:
Start-up seeks to outflank Google in display market.
Google lays out display ad strategies.
[...]
Posted: Wednesday, September 1st 2010
Top Industry News for 7-12-10: Social media is sinking ad pricing
Ad Pricing:
Social media sinks online ad pricing.
Social Media:
Can the Foursquare keep up with marketers' demand?
Gowalla - we're still in the [...]
Posted: Monday, July 12th 2010
Industry Buzz & News: 4/01/10
Publishing:
iPad to launch with payload of ads.
Publishers bet future on iPad they have not seen yet.
Amazon gives way on e-book pricing.
[...]
Posted: Thursday, April 1st 2010
Nielsen Plans for Measurement Service Could Mean More Online Ads
Nielsen's plan to release online television ratings in conjunction with its regular TV ratings will roll out next fall could have an impact on the number of types of ads that are run on such online content sites as Hulu.
The online ratings will be combined with Nielsen’s C3 rating, which measures TV viewing and three days of DVR viewing. Nielsen will pull online viewing data from 7,500 of the 12,000 households currently in its National People Meter Sample, [...]
Posted: Tuesday, January 26th 2010
Industry Buzz & Snippets: 01/20/10
Ad Networks:
Opera buys AdMarvel to shore up advertising.
Analytics:
Why your website statistic reports are wrong, part 3.
Social Media:
Forrester report [...]
Posted: Wednesday, January 20th 2010
Industry Buzz & Snippets: 01/19/10
Media:
Debating journalism post print path.
As shrinking newsrooms use upstarts' content, questions arise.
Ad Networks:
YuMe [...]
Posted: Tuesday, January 19th 2010
New Urgency for Ad Models As Original Content Heads to the Web
Varying theories about ad pricing and subscription models online content need to solidify if recent plans by "American Idol" producer Simon Fuller and actor/producer Ashton Kutcher are any indication.
Fuller and Kutcher have announced separate plans to produce shows - with the intention of distributing them on the internet. Fuller's project is a new reality show meant for the internet. Called "If I Can Dream," it is expected to start in February on Hulu and other websites, [...]
Posted: Monday, December 21st 2009
Industry Buzz & Snippets: 10/27/09
Search Technologies:
Google Social Search to go live next week.
Social web browser Flock is partnering with Spanish-language media company Univision
Google Voice lets users keep their numbers.
[...]
Posted: Tuesday, October 27th 2009
Industry Buzz & Snippets: 10/7/09
Ad Networks and Analytics:
Facebook shutting out developers.
Magazines band together for new ad network.
Agencies and Marketing Execs:
[...]
Posted: Thursday, October 8th 2009
With Oodle's Help, Facebook Moves in on craigslist Turf
Online classifieds ad vendor Oodle is taking the reins on Facebooks's "Marketplace" application, according to Oodle CEO Craig Donato.
Donato feels Facebook users and advertisers will benefit from Oodle's capacity to serve as a "weirdo filter" -- that is, to stalwartly protect both sides from having to deal with unsavory advertisers or content providers. Oodle will also use Mar [...]
Posted: Thursday, December 4th 2008
Antitrust Subcommittee Admonishes DoJ to Watch GOOG/YHOO Carefully
Chairman Herbert Kohl (D-WI) of the Senate Antitrust Subcommittee wrote a letter to assistant attorney general Thomas Barnett, urging that the Department of Justice keep a critical eye on the sponsored search relationship between Google and Yahoo.
"Even should you conclude at present that this deal is not contrary to antitrust law, the Department must be sure that [it] never [...] crosses [...]
Posted: Friday, October 3rd 2008
March Madness an Ad Bonanza Worth $545MM
As sports fans eagerly await March Madness -- the NCAA Men's Division I Basketball Tournament -- advertisers are also anticipating the 19-day event.
March Madness ranks among the top sports marketing shindigs, with network TV Ad sales projected by TNS to reach $545 million, [...]
Posted: Friday, March 14th 2008
Google Brings TV Advertising to Adwords
Select Adwords members have been invited to test Google TV Ads Beta, a platform that enables users to upload or mail 15, 30, 45 or 60-second TV spots.
According to the NCTA (via Pinny Cohen), TV reaches 98 percent of US households. Its ad business remains a $26.9 billion industr [...]
Posted: Friday, March 7th 2008
Effectiveness of TV Advertising Backslides in Two Years
Most marketers say television advertising has become less effective in the past two years, but many are interested in exploring new ad formats and forms of video commercials, according to the Association of National Advertisers and Forrester Research, MarketingCharts writes.
Among the major [...]
Posted: Thursday, February 21st 2008
More Super Bowl XLII Advertising Stats than You Can Shake a Stick at
Data on spending trends across categories, viewers' reactions, impact on commercial ratings, and social-media buzz are included in a TNS analysis of Super Bowl commercial winners and losers issued last week, reports MarketingCharts.
[...]
Posted: Monday, February 11th 2008
Big Print Pubs Unite For Online Ad Coalition
Gannett Co., Tribune Co., Hearst Corp., Media News Group and Cox Newspapers are reportedly building an online ad network to help recoup ad revenue lost on their print products, reports MediaBuyerPlanner.
[...]
Posted: Wednesday, November 7th 2007
Google Brings AdWords to Mobile Search
After a year in beta, Google has opened AdWords to its Mobile Search product.
Keyword management will be integrated into the existing AdWords user interface. Ads will appear in the mobile platform unless advertisers actively decide not to participate, [...]
Posted: Friday, September 14th 2007
aQuantive Acquisition Makes Microsoft Buyer & Seller
The acquisition of aQuantive will give Microsoft a boost in metrics and prepare them for the future of advertising, according to Martin Laetsch, senior director of search strategy at SEMDirector, in an email correspondence.
Laetsch calls Microsoft's acquisition a reaction to the Google/Doubleclick deal, and the reason they didn't [...]
Posted: Monday, May 21st 2007
ESPN Eyes Multi-Platform for Simmons and Advertisers
ESPN executives are looking to make it easier for advertisers to buy ads on any of the company's media platforms, reports AdAge.
That cross-media focus extends not only to online outlets but also to offline, an area not emphasized by other media companies. By offering advertisers a full slate of options and highlighting its print and TV offerings ESPN hopes to capture more dollars by offering more consumer attenti [...]
Posted: Monday, April 16th 2007