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Facebook Teams With Nielsen BrandLift For Ad Measurement
The result of a partnership between Facebook and Nielsen, Nielsen BrandLift is intended to help brands measure ads more effectively.
Nielsen and Facebook both get access to what is essentially a real-time focus group of 300 million users.
This allows them to be able to conduct surveys and solicit feedback on what works and what doesn’t more quickly.
For Fa [...]
Posted: Wednesday, September 23rd 2009
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