The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement

Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Help

To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.


Your current selection AND NOT
» ad buying & planning 1
» ad selling 1
» ad targeting 1
» ad technologies & vendors 1
» co-op marketing & partnerships 1
» measurement & analytics 1
» privacy 1

MARKETING JOBS
Advertisement

Facebook Teams With Nielsen BrandLift For Ad Measurement

The result of a partnership between Facebook and Nielsen, Nielsen BrandLift is intended to help brands measure ads more effectively. Nielsen and Facebook both get access to what is essentially a real-time focus group of 300 million users. This allows them to be able to conduct surveys and solicit feedback on what works and what doesn’t more quickly. For Fa  [...]