Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » Youth | 4 | 283 |
iAd May Be Tipping Point for Google's AdMob Acquisition
Apple's forthcoming iAd may wind up being the tipping point that will prompt the Federal Trade Commission to approve Google's pending acquisition of AdMob. When it first began to review the $750 million acquisition, staff at the Federal Trade Commission were expecting to recommend blocking Google's acquisition of the mobile advertising network, according to a source quoted in the New York P [...]
Posted: Monday, May 3rd 2010
Industry Buzz & Snippets: 02/08/10
Industry:
Google's display ads should top $1 billion.
Mobclix strikes deal to enhance targeting on smartphones.
Campaigns:
Google scores with Paris Super Bowl ad. [...]
Posted: Monday, February 8th 2010
New Urgency for Ad Models As Original Content Heads to the Web
Varying theories about ad pricing and subscription models online content need to solidify if recent plans by "American Idol" producer Simon Fuller and actor/producer Ashton Kutcher are any indication.
Fuller and Kutcher have announced separate plans to produce shows - with the intention of distributing them on the internet. Fuller's project is a new reality show meant for the internet. Called "If I Can Dream," it is expected to start in February on Hulu and other websites, [...]
Posted: Monday, December 21st 2009
Industry Buzz & Snippets 11/12/09
Online Ad Spending:
IDC: worldwide online ad spending drops slightly in Q3.
Online Ad Strategies:
IAB, Bain offer roadmap for online publishers.
Warner Music [...]
Posted: Thursday, November 12th 2009
Will Jazzed-up AdECN Feature Real-Time Bidding?
Speculation is growing that Microsoft is getting ready to relaunch AdECN, an ad exchange company it acquired two years ago that has been rarely mentioned since. Now, however, it is apparently set to re-emerge, jazzed up with enhanced real-time bidding (RTB) functionality.
The buzz about the company's makeover was kicked off with a formal statement from AdECN that referred to a vague timeli [...]
Posted: Wednesday, October 28th 2009
Yahoo Raises Yearly Outlook with Q3 Earnings
Yahoo is echoing the same optimism for the ad industry as Google did in its earnings call last week. The Sunnyvale, Calif.-based search engine runner-up, in fact, has raised its guidance for the rest of the year, citing the stabilization of its major businesses.
Excluding traffic acquisition costs, Yahoo [...]
Posted: Wednesday, October 21st 2009
Google Expands DoubleClick Ad Exchange to AdSense/Adwords Users
Google -- whose profitability was realized in great part by its sponsored search and text ad business -- is making inroads into the graphical display ad market, an arena dominated by Yahoo, The New York Times reports.
Today the search giant introduces the new version of a stock market-style ad exchange, where advertisrs and publishers can buy and sell ad space as they please. This mode [...]
Posted: Friday, September 18th 2009
Industry Buzz & Snippets: 8/7/09
Ad Networks and Analytics:
E-mail expands growth by double digits, becomes fastest-growing DM segment.
CBS upbeat on ad spend. Analysts cautious.
Agencies and Marketing Execs:
Publicis in lead to acquire [...]
Posted: Friday, August 7th 2009
GOOG to Serve 'Premium' News, Unbidden, to Users
At a Hollywood party last week, CEO Eric Schmidt of Google revealed the search giant's intentions to provide a "solution" to the collapsing newsprint industry.
"Schmidt is distinctly aware of the newsprint meltdown going on in an information world dominated by his company, and that [the Google News] system only works as long as there is someone to report the news that his system delivers to readers," wrote The Wrap's Sharon Waxman, after sp [...]
Posted: Wednesday, April 29th 2009
Bandwidth-Thirsty Developing World Poses Threat to Web's Bottom Line
Photo-sharing sites, social networks, and video distributors (e.g., Flickr, Facebook, YouTube) are booming in developing nations like Turkey, India, and Brazil - but struggling to turn a profit from online advertising alone.
Internet entrepreneurs have always operated under the ideals of uniting everyone in a single online "village" by providing free services to [...]
Posted: Tuesday, April 28th 2009
Yahoo Reduces Minimum Bids On Inactive Keywords
In a bid to boost revenue on its pay-per-click service, Yahoo's management sent messages to advertisers, informing them that minimum bid amounts on certain keywords have been lowered. (Previous bid floors were pegged at $0.10.)
The measure is directed toward inactive keywords, rather than active ones, [...]
Posted: Monday, March 2nd 2009
Amazon Explores PPC Model on Product Pages
Amazon.com debuted an affiliate advertising feature called Product Ads on Amazon, which enables e-commerce sites to promote their own wares on Amazon's product pages.
Ads can consist of both a price and product image.
"Amazon will display your ads in highly targeted placements," -- including positions beside the shopping cart button, according to the program description.
[...]
Posted: Monday, March 2nd 2009
YHOO Takes Q4 Loss of $303M; Bartz Keeps Eye on Silver Lining
In her first earning call for Yahoo, just-inaugurated CEO Carol Bartz touted the company's "wonderful energy" and vowed to directly address any viability issues Yahoo faces. She also denied any intention to sell Yahoo or any of its services, and did not indicate plans to reopen acquisition talks with Microsoft.
"I would just make a plea that this is a fantastic Internet property and really doesn't deserve everybody trying to pick it and pull it apart," she is [...]
Posted: Wednesday, January 28th 2009
More Ad Coverage, Looser Policies Beef Up GOOG Balance Sheet
December data collected by search engine intelligence firm AdGooroo found 4Q08 was the "strongest quarter on record" for Google and Microsoft Live Search.
Both companies enjoyed a sharp rise in advertiser growth. The number of ads per keyword on Google also increased, with overall ad growth for the latter rising 58% from Q3.
"The increase in active advertiser counts is surprising given the current environment of gloom and doom," the firm [...]
Posted: Monday, January 12th 2009
NYTimes Ad Revenue Declines 20% from '07
Internet ad revenues on The New York Times' online properties fell 3.8% in November, compared to a 4.6% increase in October -- marking a whopping 20% decline from this time last year.
The 3.8% slump represents the first monthly decline in online ad revenue that the company has reported to date, suggesting even the most aggress [...]
Posted: Friday, December 26th 2008
With Oodle's Help, Facebook Moves in on craigslist Turf
Online classifieds ad vendor Oodle is taking the reins on Facebooks's "Marketplace" application, according to Oodle CEO Craig Donato.
Donato feels Facebook users and advertisers will benefit from Oodle's capacity to serve as a "weirdo filter" -- that is, to stalwartly protect both sides from having to deal with unsavory advertisers or content providers. Oodle will also use Mar [...]
Posted: Thursday, December 4th 2008
In 2009, Hulu Ad Spend to Nip YouTube's Heels
In terms of ad revenue in '09, one-year-old Hulu might give YouTube a run for its money, MediaBuyerPlanner reports.
Unlike the older video site, Hulu streams primarily professional content, including network TV shows, clips and films. If its ad revenue manages to surpass that of YouTube's, it could [...]
Posted: Tuesday, November 18th 2008
One Billion Tweets Strong, Twitter Contemplates Charging for Use
Microblogging service Twitter may be brewing a pay-to-Tweet model for businesses using it to promote wares or connect with consumers.
Twitter enables users to publish "microblogs" of up to 140 characters apiece. Last month it ranked among the fastest-growing social networks -- racking up 343% growth year over year. It received between $1 million and $5 million in VC funding [...]
Posted: Monday, November 17th 2008
Quantcast Dishes Stats on MTV Sites, Tribes Ad Network
Viacom's MTV Networks hand-picked Quantcast to measure traffic on its online properties, including MTV.com, VH1.com, Nick.com, and ComedyCentral.com.
Quantcast will use pixels and cookies to find the number of unique visitors, cookied visitors, and pageviews on each site. It will also provide aggregate user data for curious advertisers and measure traffic on MTV ad network Tribes, whose sites focus on m [...]
Posted: Thursday, November 6th 2008
Google Updates Quality Score, Criteria for Paid Search Listings
Google has made two major changes to the AdWords algorithm to improve the quality of the calculation and render it "fairer."
The changes were outlined last week in a brief blog post:
Quality score calculation improvement. The updated algorithm now takes into account ad position when calculating an ad’s click-through rate (CTR), thus resulting in a more accurate qua [...]
Posted: Wednesday, November 5th 2008